Carrot Websites vs. WordPress for Real Estate Websites (original) (raw)

Hundreds of real estate investors have tried custom WordPress websites only to see their lead generatation tank. Then they come back to Carrot.

WordPress isn’t a lead generation website. Carrot is.

There’s a reason that we specifically call Carrot sites “lead generation websites” — because that’s what they’re designed to do. WordPress offers pretty websites you can use for anything, meaning they’re not designed with lead generation in mind.

We have spent 10+ years testing and optimizing Carrot website templates for peak lead conversion. Everything from what elements to include on a page, where forms should appear, what information those forms should ask for, and even the order of the pages in the navigation. It all makes a difference when you’re trying to generate leads, and it’s all baked into Carrot templates from the start.

That’s why successful real estate investors prefer Carrot websites versus custom WordPress sites. At the end of the day, you need a website that generates leads. If your website isn’t optimized to convert visitors into leads, every missed opportunity is a direct hit to your potential revenue. With Carrot, the focus is on making every visit count, ensuring that your site pays for itself through its performance.

I never got any leads from my old custom websites. They looked great, they just didn’t perform.

Carrot Websites vs. WordPress Websites Feature Comparison

Website with hundreds of design options and customizations
High converting website designed to generate leads
Plugin and security updates done automatically, without breaking your site
SEO optimized starter content so you don’t need to write an entire website from stratch
A full suite of content creation tools to boost SEO (no need to download and maintain more plugins)
Automatically created Location Pages to save countless hours
Forms already in place & connected to a lead manager
Built-in performance reporting dashboards
World-class support with a 96% satisfaction rating

“_I had a PPC vendor who built a super techy site that they swore would outconvert my Carrot site — it didn’t. I paid $5000 to have a custom site designed that was really pretty, but I got less leads. My expensive, pretty site was converting at 1-2% on SEO when my Carrot site was converting at like 8.5% on SEO.”

Ryan Dossey

RyanDossey.com

_“Unlike custom sites requiring endless trial and error, **Carrot is built specifically for real estate investors.**”

Launching a Carrot website vs. a WordPress website

If you’ve never created a website before, you may be suprised by how long it takes and what goes into its maintainence. Setting up a WordPress site is a complex, manual process. Carrot offers a fast alternative that gives you a head start.

Before launching your site:

1. Hire a web designer, choose a generic template, or purchase a custom template
2. Spend time customizing the template for real estate
3. Add your brand colors, logo, and images
4. Create all the required pages, such as About Us, Contact, Reviews, and topic pages
5. Do keyword research to find the best keywords for SEO
6. Write original copy for your entire site from scratch
7. Add forms to the key areas of your site (without any in-app guidance regarding best location for conversion)
8. Connect those forms to your CRM or lead manager (this requires a WordPress Business subscription)
9. Create additional pages to target different locations
10. Get a separate keyword rank tracking tool to monitor your SEO

Maintaining your site:

• Maintain any plugins you added, without accidentally breaking your site with a plugin update
• Apply security updates regularly
• Diaginos and fix any page speed issues
• Manually research, write, and publish new pages and blog posts regularly for SEO
• Or pay someone to maintain your site for you

Before launcing your site:

1. Choose you favorite template that matches your real estate speciality
2. Add your brand colors, logo, images
3. Customize the SEO-optimized starter copy to match your brand, either manually or with the AI Rewrite tool
4. Use the Auto Location Pages feature to instantly publish new pages targeting different locations
5. Forms are already where they need to be and connected to the built-in lead manager!

Maintaining your site:

• Use the in-app Keyword Explorer to find new keywords
• Monitor your SEO success with the Keyword Rank Tracker
• Add new blogs with the content library
• Use the Site Audits to identify and fix any issues

Carrot takes care of site security, maintenance, and foundational performance for you!

Carrot sites are great because you can literally have a full-fledged website up and running within 10 minutes. Like no joke… The best thing about Carrot websites is they take the headache out of the equation. You don’t have to figure out web hosting, installing WordPress, building forms, picking a theme, writing initial content, initial designs, and so much more. It just works.

Jason Moss

SEO & Brand Visiblity for Real Estate Investors, Moss Technologies

3 reasons to choose Carrot vs. WordPress

Site Speed & Reliability

When setting up a WordPress website, you have to be careful about what theme you’re using, what plugins you add, and making sure nothing slows your site down. Often, sleek and fancy sites load very slowly — driving away leads before they even make it to your site. Carrot mitigates all these risks by setting you up with an optimized website out of the box.

Carrot dominates as the top leader for page loading speed with a score of 98 out of 100, beating WordPress by more than five points.

Lead Generation & Conversion

WordPress sites offer no built-in solutions for lead generation. You’re on your own to figure out what works when it comes to conversion. Do you want to spend hours setting up forms and building pages that don’t generate leads?

Carrot does all of this for you using time-tested strategies backed by years of data. Not only do Carrot sites convert better, Carrot leads are proven to convert to deals 7x better than non-Carrot leads, and are 2.5x more profitable.

SEO and Content Tools

Starting with a WordPress site means starting from scratch. If you want tools to help you do keyword research or tracking, or to optimize your on-page SEO, you have to turn to third-party plugins that are often expensive and need regular security updates. Carrot sites are also already filled with optimized content, meaning you don’t have to spend weeks or even months writing all of your website content from scratch.

Carrot provides built-in SEO and content generation tools, putting you a step ahead. These additional, deeper features give Carrot members the competitive advantage to rank higher in Google Search results and a better chance of appearing in AI responses.

Carrot websites have better SEO than WordPress sites…every time!

Carrot undeniably has the best real estate websites when it comes to ranking higher in Google search results thanks to constant research and optimization. The higher you appear, the more likely you are to be found by motivated leads.

Keywords like “sell my house fast” are where Carrot customers thrive — and we have the data to prove it. In a study of 225 U.S. cities to see which websites ranked better for this specific keyword phrase, WordPress placed a very distant second to Carrot sites.

59%

of #1 search results for “sell my house fast” are Carrot sites

50%

of the top 3 search results are captured by Carrot sites across 225 U.S. Markets

15%

of WordPress customers claim top search results for “sell my house fast”

See what Carrot can do for your lead generation

Carrot websites have generated more than 1 million leads and counting. Our leads convert to deals 7x better than non-Carrot leads and have 2.5x the profitability. We’re confident that you’ll be excited to get started with Carrot once you’ve seen what we’re capable of.

We have hundreds of authentic customer success stories

You’ll be in good company when you make the switch. See why these customers switched to Carrot — and how they’ve used it to drive some serious results.

“I can’t thank you guys enough. From the technical side, to the product, to the great customer service, and the great mindset and business building things that are beyond just the product you deliver”
– Eric Stanzyo – Hybrid
See More Reviews >

“There’s no need for me to become a subject matter expert on high converting websites when Carrot has already done that for me.”
– Adam New – Investor
See More Reviews >

“Every property we have to wholesale is a perfect lead magnet. It’s a landing page for more buyer leads”
– Karen Reynoso – Hybrid
See More Reviews >

Trusted by thousands of real estate professionals

There’s a reason the top investors and agents choose Carrot. We’ve helped them grow their real estate businesses by providing industry leading tactics, training, and support to give them a predictable lead generation pipeline that increases profit. Carrot helps create businesses of impact and freedom and we’d love to help you too.