Janayna Velozo de Souza | CEDEPE Business School (original) (raw)
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Papers by Janayna Velozo de Souza
This article presents a study of graphic language used on school’s environment, through the analy... more This article presents a study of graphic language used on school’s environment, through the analysis of the materials used on the public municipal schools. This analysis will be done throught two analytic models: Twyman (1979), Ashwin (1979), Bertin (1967) e Goldsmith (1984), and based on the pedagogic line followed by the school, the constritivism. For this purpose some images of the 2nd grade geography book used by the teaches of Henfil School were chosen, as well as some wall maps. The aim of this analysis is to understand how different kinds of graphic languages are being used and organized in the academic environment, and if their elements are aligned with the pedagogic plan followed by the school.
[Full Article in Portuguese]
The aim of this study is to analyze the social relations between team members and their interacti... more The aim of this study is to analyze the social relations between team members and their interactions during the application of a design methodology, to develop guidelines for the improvement of team effectiveness. This paper presents the initial phase of the project, responsible for gathering data about metodhologies used by design teams in real companies. Based on this research, several teamwork guidelines will be derived in order to improve the team effectiveness concerning the quality and level of their collaborative interaction.
(full article in english)
The usability of a system is defined as its capability of being used easily and effectively by a ... more The usability of a system is defined as its capability of being used easily and effectively by a specific range of users to perform a specific range of tasks within a specific range of environments. Aiming to investigate the effects of graphic differentiation techniques upon site map usability, this article summarises the results of three experimental studies, when three different versions of a site map were tested with sixty users. Initially, a map without differentiation was tested and users interviewed. In the second phase, a map with colour coding was tested, which was followed by the tests involving a map with pictorial differentiation. Results demonstrated several benefits of the application of differentiation techniques in terms of performance and user satisfaction.
(full article in portuguese)
This study focus on spatial learning acquisition by hypertext users as a consequence (incidental ... more This study focus on spatial learning acquisition by hypertext users as a consequence (incidental learning) of the navigation process. We investigated the effects of graphic differentiation (applied to the screens and the global map within a hypertext system) upon the acquisition of spatial knowledge through an experimental research involving 60 users. The results confirmed the effects of both colour differentiation and pictorial differentiation in not always coincident aspects, suggesting that different kinds of differentiation may produce different effects. Future work should explore the combination of differentiation techniques.
(full article in portuguese)
Color, as an informational element and graphic tool applied by the usability of informational sys... more Color, as an informational element and graphic tool applied by the usability of informational systems, influences the visibility, legibility and hability of recognizing and understanding visual elements of graphic systems. The aim of this article is to verify, through experimental research, the influence of color coding on the usability of schematic wayfinding maps. More specifically, three different versions of one map will be analysed, where the basic structure will be maintained, changing only it color coding. This paper will investigate how this variation behaves with the system users, to study the beneficts of the color coding technique on internal signing systems.
(Full article in portuguese)
The children, more and more introduced in the consumption culture, represent to the corporations ... more The children, more and more introduced in the consumption culture, represent to the corporations an expressive consumption market, that seeks for the constant improvement of it’s products to attend this new public’s wills and needs. The packing design has the important function to dialogue with this public, approaching them to the big corporations, through the application of the chindren’s world elements.The aim of this article is to verify, through the field research with children, the preference for packages of a same kind of product. More specifically, three different packages of kids lunch, of distinct fast-food corporations will be analysed. This paper will investigate how happends this predilection of the kids on the investigated packings.
(Full article in portuguese)
With its crescent use by travelers around the world, the travelogs – online travel diaries –offer... more With its crescent use by travelers around the world, the travelogs – online travel diaries –offer a growing scale of tools to their users, especially in text and images publication, management and sharing. The aim of this work is to create a travelog that incorporates the new trends and technologies of the internet.
The present study starts from the analysis of similar systems as well as from the criticisms and suggestions of their users, and then proposes alternate ways for suiting the goals and needs of the system. As a result of these studies the work reaches as its high point the creation of a travelog and the interface of some of its main features.
(Full article in portuguese)
“Há imagens demais, ninguém pode ver nada. É preciso voltar às trevas, à sombra, para achar as ve... more “Há imagens demais, ninguém pode ver nada. É preciso voltar às trevas, à sombra, para achar as verdadeiras imagens. É o mundo do invisível que me interessa.” (Bavcar)
Teaching Documents by Janayna Velozo de Souza
O objetivo deste projeto é entender o ambiente e necessidades de deficientes auditivos e indivídu... more O objetivo deste projeto é entender o ambiente e necessidades de deficientes auditivos e indivíduos com dificuldade de audição, a fim de desenvolver um objeto portátil para aumentar a percepção musical, bem como uma plataforma interativa para a criação de novas formas de expressão musical. Este trabalho apresenta uma introdução ao mundo do som e seu silencio, dando algumas noções sobre o processo criativo que gerou idéias além de seu desenvolvimento, através de métodos e técnicas diferentes. Um modelo de negócios foi desenvolvido para atingir as necessidades de nossos consumidores, entender a dinâmica do mercado, entender as relações com todos os envolvidos e também tomar decisões sobre como fazer o marketing do produto. Combinada a uma Análise SWOT (Acrônimo em inglês para: Pontos Fortes, Pontos Fracos, Oportunidades e Ameaças), para prever o posicionamento estratégico do produto e antecipar o cenário (resultados).
The aim of this project is to understand the environment and needs of deaf and hard to hear peopl... more The aim of this project is to understand the environment and needs of deaf and hard to hear people to develop a portable vibration device to enhance music perception, as well as an interactive platform for the creation of new ways of musical expression. This paper presents and introduction to the world of sound and its silence, giving some glimpses about the creativity process that generated the idea as well as its development, through different methods and techniques. A business model was developed to meet the needs of our customers, understand the market's dynamics, establish relationships and make marketing decisions, combined with a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis to predict the strategic position of the product and anticipate the scenery (outcomes).
Books by Janayna Velozo de Souza
The aim of this project was to understand the environment and needs of deaf and hard to hear peop... more The aim of this project was to understand the environment and needs of deaf and hard to hear people to develop a portable vibration device to enhance music perception. An interactive platform for the creation of new ways of musical expression is discussed.
The paper presents an introduction to the world of sound and its silence, giving some glimpses about the creativity process that generated the idea as well as its development through different methods and techniques.
This article presents a study of graphic language used on school’s environment, through the analy... more This article presents a study of graphic language used on school’s environment, through the analysis of the materials used on the public municipal schools. This analysis will be done throught two analytic models: Twyman (1979), Ashwin (1979), Bertin (1967) e Goldsmith (1984), and based on the pedagogic line followed by the school, the constritivism. For this purpose some images of the 2nd grade geography book used by the teaches of Henfil School were chosen, as well as some wall maps. The aim of this analysis is to understand how different kinds of graphic languages are being used and organized in the academic environment, and if their elements are aligned with the pedagogic plan followed by the school.
[Full Article in Portuguese]
The aim of this study is to analyze the social relations between team members and their interacti... more The aim of this study is to analyze the social relations between team members and their interactions during the application of a design methodology, to develop guidelines for the improvement of team effectiveness. This paper presents the initial phase of the project, responsible for gathering data about metodhologies used by design teams in real companies. Based on this research, several teamwork guidelines will be derived in order to improve the team effectiveness concerning the quality and level of their collaborative interaction.
(full article in english)
The usability of a system is defined as its capability of being used easily and effectively by a ... more The usability of a system is defined as its capability of being used easily and effectively by a specific range of users to perform a specific range of tasks within a specific range of environments. Aiming to investigate the effects of graphic differentiation techniques upon site map usability, this article summarises the results of three experimental studies, when three different versions of a site map were tested with sixty users. Initially, a map without differentiation was tested and users interviewed. In the second phase, a map with colour coding was tested, which was followed by the tests involving a map with pictorial differentiation. Results demonstrated several benefits of the application of differentiation techniques in terms of performance and user satisfaction.
(full article in portuguese)
This study focus on spatial learning acquisition by hypertext users as a consequence (incidental ... more This study focus on spatial learning acquisition by hypertext users as a consequence (incidental learning) of the navigation process. We investigated the effects of graphic differentiation (applied to the screens and the global map within a hypertext system) upon the acquisition of spatial knowledge through an experimental research involving 60 users. The results confirmed the effects of both colour differentiation and pictorial differentiation in not always coincident aspects, suggesting that different kinds of differentiation may produce different effects. Future work should explore the combination of differentiation techniques.
(full article in portuguese)
Color, as an informational element and graphic tool applied by the usability of informational sys... more Color, as an informational element and graphic tool applied by the usability of informational systems, influences the visibility, legibility and hability of recognizing and understanding visual elements of graphic systems. The aim of this article is to verify, through experimental research, the influence of color coding on the usability of schematic wayfinding maps. More specifically, three different versions of one map will be analysed, where the basic structure will be maintained, changing only it color coding. This paper will investigate how this variation behaves with the system users, to study the beneficts of the color coding technique on internal signing systems.
(Full article in portuguese)
The children, more and more introduced in the consumption culture, represent to the corporations ... more The children, more and more introduced in the consumption culture, represent to the corporations an expressive consumption market, that seeks for the constant improvement of it’s products to attend this new public’s wills and needs. The packing design has the important function to dialogue with this public, approaching them to the big corporations, through the application of the chindren’s world elements.The aim of this article is to verify, through the field research with children, the preference for packages of a same kind of product. More specifically, three different packages of kids lunch, of distinct fast-food corporations will be analysed. This paper will investigate how happends this predilection of the kids on the investigated packings.
(Full article in portuguese)
With its crescent use by travelers around the world, the travelogs – online travel diaries –offer... more With its crescent use by travelers around the world, the travelogs – online travel diaries –offer a growing scale of tools to their users, especially in text and images publication, management and sharing. The aim of this work is to create a travelog that incorporates the new trends and technologies of the internet.
The present study starts from the analysis of similar systems as well as from the criticisms and suggestions of their users, and then proposes alternate ways for suiting the goals and needs of the system. As a result of these studies the work reaches as its high point the creation of a travelog and the interface of some of its main features.
(Full article in portuguese)
“Há imagens demais, ninguém pode ver nada. É preciso voltar às trevas, à sombra, para achar as ve... more “Há imagens demais, ninguém pode ver nada. É preciso voltar às trevas, à sombra, para achar as verdadeiras imagens. É o mundo do invisível que me interessa.” (Bavcar)
O objetivo deste projeto é entender o ambiente e necessidades de deficientes auditivos e indivídu... more O objetivo deste projeto é entender o ambiente e necessidades de deficientes auditivos e indivíduos com dificuldade de audição, a fim de desenvolver um objeto portátil para aumentar a percepção musical, bem como uma plataforma interativa para a criação de novas formas de expressão musical. Este trabalho apresenta uma introdução ao mundo do som e seu silencio, dando algumas noções sobre o processo criativo que gerou idéias além de seu desenvolvimento, através de métodos e técnicas diferentes. Um modelo de negócios foi desenvolvido para atingir as necessidades de nossos consumidores, entender a dinâmica do mercado, entender as relações com todos os envolvidos e também tomar decisões sobre como fazer o marketing do produto. Combinada a uma Análise SWOT (Acrônimo em inglês para: Pontos Fortes, Pontos Fracos, Oportunidades e Ameaças), para prever o posicionamento estratégico do produto e antecipar o cenário (resultados).
The aim of this project is to understand the environment and needs of deaf and hard to hear peopl... more The aim of this project is to understand the environment and needs of deaf and hard to hear people to develop a portable vibration device to enhance music perception, as well as an interactive platform for the creation of new ways of musical expression. This paper presents and introduction to the world of sound and its silence, giving some glimpses about the creativity process that generated the idea as well as its development, through different methods and techniques. A business model was developed to meet the needs of our customers, understand the market's dynamics, establish relationships and make marketing decisions, combined with a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis to predict the strategic position of the product and anticipate the scenery (outcomes).
The aim of this project was to understand the environment and needs of deaf and hard to hear peop... more The aim of this project was to understand the environment and needs of deaf and hard to hear people to develop a portable vibration device to enhance music perception. An interactive platform for the creation of new ways of musical expression is discussed.
The paper presents an introduction to the world of sound and its silence, giving some glimpses about the creativity process that generated the idea as well as its development through different methods and techniques.