Chris Susanto | Central Methodist University (original) (raw)

Papers by Chris Susanto

Community Empowerment

Beachside restaurant is one of Bali's popular tourism industries right now. One of them is Wa... more Beachside restaurant is one of Bali's popular tourism industries right now. One of them is Warung Pantai Seseh, a restaurant and MSME that is located in Seseh Beach, Badung Regency. The primary problem is a lack of English communications skills in the hospitality. To enhance excellent service to tourists, steps to increase English proficiency also are required. Implementation methods used include a pre-test, training, and a post-test which was attended by 11 Warung Pantai Seseh employees. The employees of Warung Pantai Seseh have improved their knowledge and skill in English for hospitality as a result of the community service. Results from the post-test indicate that 81.8% of employees have good English for hospitality skills, with a minimum score of 80.

International Journal of Applied Sciences in Tourism and Events

The purpose of this research is to formulate a mapping model on the potential of an herbal-themed... more The purpose of this research is to formulate a mapping model on the potential of an herbal-themed tourism village based on a case study in Catur Village, Kintamani, Bangli, Bali. The methodology of the research is a qualitative descriptive study by conducting a field survey, namely collecting data by providing closed questions that ask the perceptions of stakeholders managing tourism villages in Bangli Regency, community leaders in Catur Village, small business owners in Catur Village, and the Village Heads. The research results are processed using descriptive statistical analysis techniques by visually describing a set of data, which can be done in two parts, namely numerical descriptions, narrative texts, graphics, and in-depth explanations. Results of research of the descriptive analysis using tourism village mapping indicators posted Catur Tourism Village as a fairly decent village (2.52) to be further developed as a tourist village. This tourist village is mapped into four pote...

Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA), Jan 4, 2021

Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA), Jan 4, 2021

Proceeding of the International Conference on Family Business and Entrepreneurship, 2020

This paper explores the emerging herbal tourism in Catur village, Kintamani Bali. It chronicles t... more This paper explores the emerging herbal tourism in Catur village, Kintamani Bali. It chronicles the development of women empowerment program through the cultivation of herbal medicinal plants in a demonstration plot by Universitas Dhyana Pura and in the family medicinal gardens program (TOGA) of the women farmers’ association (KWT) members, followed by the production, packaging, and marketing of herbal products in the form of healing oil, face oil, hair oil, massage oil, scrubs, and herbal beverages. The article follows the four-year empowerment project, beginning in 2016, which since the initiation of Catur as a tourism village (desa wisata) in 2018 has become one of the unique selling propositions of this rural tourism destination. Since 2018, the project has expanded to cover the village-wide Women for Family Prosperity Assembly (PKK), fostering green entrepreneurship movement among the women within the Catur village community—both related and unrelated to the herbal project. Usi...

This study examines the divergence between hotel brand naming trends in Bali compared to consumer... more This study examines the divergence between hotel brand naming trends in Bali compared to consumer perception of star rating, price range, and quality based on brand names. When 224 star hotels were categorized based on decade built, apparent trends in choice of name emerged. The use of native names is on a downward trend from 39% before 1990s to only 11% in 2010s, while the use of foreign names have increased from 37% to 77% in the same period. Diverging from said trends, a survey of 100 foreign tourists was conducted on their perception of hotel price and quality on six different name categories. The result shows that native name is the only one associated with higher estimated star rating and price range compared to the actual values (mean difference of 0.35 and 0.34 respectively, α

ABSTRAK Desa Catur yang berlokasi di Kecamatan Kintamani Kabupaten Bangli memiliki potensi sebaga... more ABSTRAK Desa Catur yang berlokasi di Kecamatan Kintamani Kabupaten Bangli memiliki potensi sebagai desa wisata, dengan mengutamakan kopi sebagai salah satu daya tarik unggulan beserta keindahan alam, perpaduan budaya bali dan etnis Tionghoa, perkebunan jeruk di sela-sela bunga gumitir dan tanaman herbal. Berdasarkan hal tersebut, luaran dari program kreatifitas mahasiswa untuk pengabdian masyarakat adalah mewujudkan Desa Catur Kintamani sebagai desa wisata kekinian berbasis masyarakat. Tim menyusun strategi pelaksanaan yang berupa inventori dan dokumentasi untuk mendalami lebih pasti kendala-kendala yang menghalangi, sesi konsultasi, penyuluhan dan pemberian pelatihan. Melalui metode pelaksanaan yang dijalankan, tim telah berhasil mencapai beberapa hal penting yaitu terlibat sebagai penggagas dalam terbentuk Pokdarwis Desa Wisata Catur, membuat promosi Desa Wisata Catur melalui sosial media yaitu Facebook dan Instagram, menginventori Desa Wisata Catur Kintamani dengan konsep 4A (atr...

ABSTRAK Desa Karyasari Tabanan memiliki dua kelompok tani yang mengolah nira menjadi gula aren ya... more ABSTRAK Desa Karyasari Tabanan memiliki dua kelompok tani yang mengolah nira menjadi gula aren yaitu kelompok Tani Bunut Kuning dan Kelompok Tani Mutiara Merah. Kedua mitra masih terkendala dalam teknik dan inovasi proses produksi gula aren karena masih produksi 100% secara konvensional, hygiene sanitasi tempat produksi masih kurang, belum memiliki merek dagang dan kemasan, belum paham tentang pengajuan PIRT, belum memiliki manajemen usaha yang sistematis dan belum profesional. Pelaksanaan program IbM Gula Aren di Desa Karyasari Kabupaten Tabanan telah berjalan sesuai rencana dan tujuan awal yaitu memberikan pelatihan atau pendampingan atau sesuai solusi yang telah ditawarkan mengenai produksi gula aren padat dalam bentuk gula aren mini serta gula semut atau dalam bentuk serbuk, pelatihan pengemasan produk serta membuat design label untuk produk gula aren, memberikan pelatihan mengenai hygiene sanitasi dan mekanisme pengajuan nomor P-IRT ke Dinas Kesehatan serta telah melakukan uji ...

ABSTRAK Pilar utama berdiri kokohnya sebuah bisnis, baik yang bergerak dibidang barang maupun jas... more ABSTRAK Pilar utama berdiri kokohnya sebuah bisnis, baik yang bergerak dibidang barang maupun jasa adalah manusia, yaitu manusia sebagai pelanggan dan manusia sebagai karyawan. Berbagai hasil riset menunjukkan bahwa kepuasan pelanggan sangatlah penting, yang dapat diwujudkan dengan membina hubungan baik antar pelanggan dan karyawan perusahaan. Kepercayaan pelanggan kepada karyawan dalam memenuhi kebutuhan mereka baik berupa produk maupun teknis layanan akan merealisasikan tujuan perusahaan. Berdasarkan hal tersebut peningkatan hard skill dan soft skill pegawai sangat dibutuhkan oleh perusahaan, salah satunya melalui pelatihan service profit chain dan leadership. Sasaran yang dituju adalah karyawan level middle manager dan supervisor Inna Bali Heritage Hotel, karena mereka yang menjadi penentu stategis pencapaian tujuan perusahaan. Keberhasilan kegiatan ini ditunjukkan oleh tingkat pengaduan atau complaint, semakin berkurang dan apabila terjadipun sudah dapat segera diselesaikan deng...

Brand name is an important feature in hospitality industry, as it shapes a certain perception and... more Brand name is an important feature in hospitality industry, as it shapes a certain perception and influences consumer preference. This study analizes the perception and preference of Indonesian millennial consumers on hotel brand name based on language used, as well as brand name typology. Using semantic-scale questionnaire on 110 respondents in the millennial market segment, paired t-test on nine perception variables indicates that English brand names are significantly perceived as larger, more expensive, more luxurious, with higher star-rating and higher quality compared to Indonesian brand names that are mere translations from the English names. One-way ANOVA also indicates significant difference in mean between Indonesian, English, and non-lexical brand names for all variables tested (p < 0.01). Additionally, one-sample t-test indicates that respondents have higher preference towards English brand names compared to Indonesian ones (on average 0.845 points higher on the scale ...

Proceedings of the 3rd International Conference on Community Engagement and Education for Sustainable Development

Ketut Bagong Rental is a vehicle rental company founded in 2008, competing in an intensely compet... more Ketut Bagong Rental is a vehicle rental company founded in 2008, competing in an intensely competitive and saturated market in Bali, managing over 250 vehicles with exclusively foreign clientele. The SME, which is a form of tourism entrepreneurship, has a critical competitive advantage in the form of in-house renter’s insurance and in-house repair shop. Ketut Bagong Rental partners with academics from Universitas Dhyana Pura (Undhira) and a Heilbronn University student were together to improve the company’s business processes and develop its marketing strategy of market diversification. The Undhira team applied Appreciative Inquiry (AI) as an alternative approach for community development projects, using the 5D cycle of Define, Discover, Dream, Design, and Destiny/Deliver. The stages of AI, the results obtained, and the lessons learned from applying this approach to problem-solving in service-based tourism enterprise—using relevant information technology to improve business processe...

Community Empowerment

The use and subsequent development of herbal products has been on the rise in Indonesia. Catur vi... more The use and subsequent development of herbal products has been on the rise in Indonesia. Catur village, in the mountainous district of Kintamani, the heart of Bali Island, is a region rich in herbal plants. However, the villagers have yet to realize the great potential that they have, and simultaneously they are in search of a unique proposition for their rural tourism development. The team from Universitas Dhyana Pura set out a four-year project for empowering the women of Catur village to be actively involved in their local economic development through education, cultivation, production, and marketing of locally sourced herbal products. This article discusses the second cycle of this project, carried out in 2019-2021. Joint efforts by the project team and the target group have yielded several economically viable herbal products (output), while the women reported that the feel more empowered to be involved in their families’ and village’s efforts towards economic welfare, and that ...

Jurnal Aplikasi dan Inovasi Iptek (JASINTEK)

Program pemberdayaan masyarakat melalui pembudidayaan dan pengolahan herbal di Desa Catur telah m... more Program pemberdayaan masyarakat melalui pembudidayaan dan pengolahan herbal di Desa Catur telah menghasilkan bibit tanaman herbal untuk dibagikan kepada warga, serta beberapa produk olahan herbal yang dikenal dengan Catur Wangi. Namun, karena suburnya lahan di Desa Catur, produktivitas kebun herbal induk dan kebun warga menjadi lebih tinggi daripada kebutuhan akan bahan-bahan untuk membuat produk-produk olahan herbal yang selama ini sudah diajarkan. Oleh karena itu, ada kelebihan pasokan bahan baku (excess supply) berupa hasil panen tanaman herbal, baik yang berupa daun, bunga, batang, maupun akar tanaman herbal. Tujuan kegiatan pengabdian masyarakat ini yaitu untuk memberikan keterampilan untuk membuat simplisia bagi Kader PKK melalui UP2K di Desa Catur Kintamani Bangli. Dengan memiliki keterampilan ini, diharapkan para Kader PKK dapat memiliki keterampilan membuat simplisa yang dapat digunakan secara mandiri dan keluarga serta dapat mengembangkan dalam wirausaha berkaitan dengan p...

Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA), Jan 4, 2021

Proceeding of the International Conference on Family Business and Entrepreneurship, 2021

This study examines the impact of workplace discipline, transformational leadership, and career d... more This study examines the impact of workplace discipline, transformational leadership, and career development on employee performance at a five-star hotel in Bali. The study was conducted at the Royal Beach Seminyak Bali, which is a part of Accor Group’s MGallery Collection of boutique hotels. The data was collected from 73 employees who were selected using a randomized sampling method using a close-ended questionnaire, which was then analyzed quantitatively using regression analysis. The results suggest that workplace discipline, transformational leadership, and career development positively affect employee performance (sig. of 0.038; 0.032; and 0.028 respectively [α < 0.05]). Meanwhile, the study also indicates that workplace discipline, transformational leadership, and career development simultaneously have positive effect on employee performance (F-count = 31.702, greater than F-table = 2.74, α < 0.01). This suggests that improvement in workplace discipline, transformational...

Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR), 2021

The main purpose of this study is to investigate the effectiveness of encouragement on the qualit... more The main purpose of this study is to investigate the effectiveness of encouragement on the quality of the students’ learning progress during German learning. This research utilizes the mixed method of quantitative and qualitative as data gathering method. The case study that this study observes is the language preparation of the 9 (nine) selected students for student exchange program from SMPK 2 Harapan (Junior High School) Bali under blended learning. It focuses on analyzing the students’ German learning progress both from their macro-skills and their inhibitions’ factors. Throughout the study, it gives also encouraging feedback to every of the students and tries to help the students to cope with their inhibitions’ factors. It takes interests in analyzing the effects of encouragement to students’ self-efficacy which affects their motivation to learn foreign language and the effects on their scores based on the 4 (four) macro-skills.

Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR), 2021

Protokol kesehatan selama Pembatasan Sosial Berskala Besar di masa Transisi pandemic CoVID 19, me... more Protokol kesehatan selama Pembatasan Sosial Berskala Besar di masa Transisi pandemic CoVID 19, mewajibkan objek-objek yang berkaitan dengan ruang publik membuat sistem pendataan pengunjung dan jadwal kunjungan. Aturan ini termasuk protokol kesehatan tambahan. Berdasarkan hal tersebut, Program Studi Sistem informasi Universitas Dhyana Pura ikut berpartisipasi dalam penerapan protokol kesehatan tambahan kepada masyarakat, khususnya pendataan pengunjung dalam penjadwalan kunjungan di objek wisata pantai Munggu, Badung, Bali. Diharapkan dengan pelatihan perancangan situs penjadwalan kunjungan ini, pengelola objek wisata pantai munggu dapat menerapkan protokol kesehatan tambahan dalam pengelolaan kunjungan serta memperoleh data informasi pengunjung yang datang ke pantai munggu dengan rinci yang akan dilaporkan kepada pemerintah provinsi Badung. Dan memperkenalkan Program Studi Sistem informasi Universitas Dhyana Pura kepada pelaku pengelola objek wisata. Pelatihan ini melibatkan penge...

Technium Business and Management, 2022

The novelty of this paper is in applying the downstream innovation in the tourism concept into he... more The novelty of this paper is in applying the downstream innovation in the tourism concept into herbal tourism village as alternative tourism in the new normal era. This project assistance is an implementation of the results of previous research related to tourism villages, especially the Catur Tourism Village, Kintamani, Bali as a form of implementation of herbal tourism villages as alternative tourism in the new normal era towards innovation in the downstream tourism concept of the herbal tourism village. The results of this project assistance can strengthen homestay-based tourism villages in Catur Tourism Village by strengthening homestay management so that the attraction of overnight tourism increases following the standards of hospitality, cleanliness, health, safety, and environment and health procedures in the era of adaptation to new and post-pandemic habits. Lifting, creating, and selling the potential for natural, agro, herbal, and cultural tourism, through assistance in ex...

In 2010, the Governor of Bali launched “BALI Clean & Green” campaign to promote awareness on ... more In 2010, the Governor of Bali launched “BALI Clean & Green” campaign to promote awareness on environmental issues and sustainability on the island. While the success of this program remains debatable, the current paper aims to analyze the logo, slogan, and symbolisms related to this campaign using semiotic theories of Barthes and Peirce. From a descriptive qualitative analysis, this study finds that the campaign portrays an ideal condition of Bali from its logo, slogan, and symbolisms. These elements depict the cleanness and greenness to be achieved quite well, but fall short on prescribing what should be done or steps to take to attain this ideal condition. Although the semiosis elements that make a good sign is present, the general attitude of this campaign is a neutral one and as such making it less than ideal in recommending courses of action to ensure Bali is clean and green.

The choice of brand name is an essential feature for hotels to convey the identity, uniqueness an... more The choice of brand name is an essential feature for hotels to convey the identity, uniqueness and value proposition of each property. The choice of language used is also important, particularly for hotels in multilingual destinations such as Bali. Based on Peirce’s triadic model of signs, this study is an empirical study on the names of 224 star hotels in Bali to determine whether certain naming trends exist. The data is analyzed using descriptive analysis and summary statistics, from which several trends emerge. First, the use of native brand names is declining, from 39% of properties built prior to 1990s to only 11% of properties built in 2010s. Second, the use of foreign brand names is increasing from 34% before 1990s to 77% in 2010s. Third, the mixing of languages in property names have existed since the 1950s and has continued since. Fourth, the choice of property type descriptors have widened and used freely. Descriptors such as ‘Cottage’ and ‘Resort’ have been overshadowed by the more recently popular ‘Villa’ and ‘Estate’.

Community Empowerment

Beachside restaurant is one of Bali's popular tourism industries right now. One of them is Wa... more Beachside restaurant is one of Bali's popular tourism industries right now. One of them is Warung Pantai Seseh, a restaurant and MSME that is located in Seseh Beach, Badung Regency. The primary problem is a lack of English communications skills in the hospitality. To enhance excellent service to tourists, steps to increase English proficiency also are required. Implementation methods used include a pre-test, training, and a post-test which was attended by 11 Warung Pantai Seseh employees. The employees of Warung Pantai Seseh have improved their knowledge and skill in English for hospitality as a result of the community service. Results from the post-test indicate that 81.8% of employees have good English for hospitality skills, with a minimum score of 80.

International Journal of Applied Sciences in Tourism and Events

The purpose of this research is to formulate a mapping model on the potential of an herbal-themed... more The purpose of this research is to formulate a mapping model on the potential of an herbal-themed tourism village based on a case study in Catur Village, Kintamani, Bangli, Bali. The methodology of the research is a qualitative descriptive study by conducting a field survey, namely collecting data by providing closed questions that ask the perceptions of stakeholders managing tourism villages in Bangli Regency, community leaders in Catur Village, small business owners in Catur Village, and the Village Heads. The research results are processed using descriptive statistical analysis techniques by visually describing a set of data, which can be done in two parts, namely numerical descriptions, narrative texts, graphics, and in-depth explanations. Results of research of the descriptive analysis using tourism village mapping indicators posted Catur Tourism Village as a fairly decent village (2.52) to be further developed as a tourist village. This tourist village is mapped into four pote...

Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA), Jan 4, 2021

Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA), Jan 4, 2021

Proceeding of the International Conference on Family Business and Entrepreneurship, 2020

This paper explores the emerging herbal tourism in Catur village, Kintamani Bali. It chronicles t... more This paper explores the emerging herbal tourism in Catur village, Kintamani Bali. It chronicles the development of women empowerment program through the cultivation of herbal medicinal plants in a demonstration plot by Universitas Dhyana Pura and in the family medicinal gardens program (TOGA) of the women farmers’ association (KWT) members, followed by the production, packaging, and marketing of herbal products in the form of healing oil, face oil, hair oil, massage oil, scrubs, and herbal beverages. The article follows the four-year empowerment project, beginning in 2016, which since the initiation of Catur as a tourism village (desa wisata) in 2018 has become one of the unique selling propositions of this rural tourism destination. Since 2018, the project has expanded to cover the village-wide Women for Family Prosperity Assembly (PKK), fostering green entrepreneurship movement among the women within the Catur village community—both related and unrelated to the herbal project. Usi...

This study examines the divergence between hotel brand naming trends in Bali compared to consumer... more This study examines the divergence between hotel brand naming trends in Bali compared to consumer perception of star rating, price range, and quality based on brand names. When 224 star hotels were categorized based on decade built, apparent trends in choice of name emerged. The use of native names is on a downward trend from 39% before 1990s to only 11% in 2010s, while the use of foreign names have increased from 37% to 77% in the same period. Diverging from said trends, a survey of 100 foreign tourists was conducted on their perception of hotel price and quality on six different name categories. The result shows that native name is the only one associated with higher estimated star rating and price range compared to the actual values (mean difference of 0.35 and 0.34 respectively, α

ABSTRAK Desa Catur yang berlokasi di Kecamatan Kintamani Kabupaten Bangli memiliki potensi sebaga... more ABSTRAK Desa Catur yang berlokasi di Kecamatan Kintamani Kabupaten Bangli memiliki potensi sebagai desa wisata, dengan mengutamakan kopi sebagai salah satu daya tarik unggulan beserta keindahan alam, perpaduan budaya bali dan etnis Tionghoa, perkebunan jeruk di sela-sela bunga gumitir dan tanaman herbal. Berdasarkan hal tersebut, luaran dari program kreatifitas mahasiswa untuk pengabdian masyarakat adalah mewujudkan Desa Catur Kintamani sebagai desa wisata kekinian berbasis masyarakat. Tim menyusun strategi pelaksanaan yang berupa inventori dan dokumentasi untuk mendalami lebih pasti kendala-kendala yang menghalangi, sesi konsultasi, penyuluhan dan pemberian pelatihan. Melalui metode pelaksanaan yang dijalankan, tim telah berhasil mencapai beberapa hal penting yaitu terlibat sebagai penggagas dalam terbentuk Pokdarwis Desa Wisata Catur, membuat promosi Desa Wisata Catur melalui sosial media yaitu Facebook dan Instagram, menginventori Desa Wisata Catur Kintamani dengan konsep 4A (atr...

ABSTRAK Desa Karyasari Tabanan memiliki dua kelompok tani yang mengolah nira menjadi gula aren ya... more ABSTRAK Desa Karyasari Tabanan memiliki dua kelompok tani yang mengolah nira menjadi gula aren yaitu kelompok Tani Bunut Kuning dan Kelompok Tani Mutiara Merah. Kedua mitra masih terkendala dalam teknik dan inovasi proses produksi gula aren karena masih produksi 100% secara konvensional, hygiene sanitasi tempat produksi masih kurang, belum memiliki merek dagang dan kemasan, belum paham tentang pengajuan PIRT, belum memiliki manajemen usaha yang sistematis dan belum profesional. Pelaksanaan program IbM Gula Aren di Desa Karyasari Kabupaten Tabanan telah berjalan sesuai rencana dan tujuan awal yaitu memberikan pelatihan atau pendampingan atau sesuai solusi yang telah ditawarkan mengenai produksi gula aren padat dalam bentuk gula aren mini serta gula semut atau dalam bentuk serbuk, pelatihan pengemasan produk serta membuat design label untuk produk gula aren, memberikan pelatihan mengenai hygiene sanitasi dan mekanisme pengajuan nomor P-IRT ke Dinas Kesehatan serta telah melakukan uji ...

ABSTRAK Pilar utama berdiri kokohnya sebuah bisnis, baik yang bergerak dibidang barang maupun jas... more ABSTRAK Pilar utama berdiri kokohnya sebuah bisnis, baik yang bergerak dibidang barang maupun jasa adalah manusia, yaitu manusia sebagai pelanggan dan manusia sebagai karyawan. Berbagai hasil riset menunjukkan bahwa kepuasan pelanggan sangatlah penting, yang dapat diwujudkan dengan membina hubungan baik antar pelanggan dan karyawan perusahaan. Kepercayaan pelanggan kepada karyawan dalam memenuhi kebutuhan mereka baik berupa produk maupun teknis layanan akan merealisasikan tujuan perusahaan. Berdasarkan hal tersebut peningkatan hard skill dan soft skill pegawai sangat dibutuhkan oleh perusahaan, salah satunya melalui pelatihan service profit chain dan leadership. Sasaran yang dituju adalah karyawan level middle manager dan supervisor Inna Bali Heritage Hotel, karena mereka yang menjadi penentu stategis pencapaian tujuan perusahaan. Keberhasilan kegiatan ini ditunjukkan oleh tingkat pengaduan atau complaint, semakin berkurang dan apabila terjadipun sudah dapat segera diselesaikan deng...

Brand name is an important feature in hospitality industry, as it shapes a certain perception and... more Brand name is an important feature in hospitality industry, as it shapes a certain perception and influences consumer preference. This study analizes the perception and preference of Indonesian millennial consumers on hotel brand name based on language used, as well as brand name typology. Using semantic-scale questionnaire on 110 respondents in the millennial market segment, paired t-test on nine perception variables indicates that English brand names are significantly perceived as larger, more expensive, more luxurious, with higher star-rating and higher quality compared to Indonesian brand names that are mere translations from the English names. One-way ANOVA also indicates significant difference in mean between Indonesian, English, and non-lexical brand names for all variables tested (p < 0.01). Additionally, one-sample t-test indicates that respondents have higher preference towards English brand names compared to Indonesian ones (on average 0.845 points higher on the scale ...

Proceedings of the 3rd International Conference on Community Engagement and Education for Sustainable Development

Ketut Bagong Rental is a vehicle rental company founded in 2008, competing in an intensely compet... more Ketut Bagong Rental is a vehicle rental company founded in 2008, competing in an intensely competitive and saturated market in Bali, managing over 250 vehicles with exclusively foreign clientele. The SME, which is a form of tourism entrepreneurship, has a critical competitive advantage in the form of in-house renter’s insurance and in-house repair shop. Ketut Bagong Rental partners with academics from Universitas Dhyana Pura (Undhira) and a Heilbronn University student were together to improve the company’s business processes and develop its marketing strategy of market diversification. The Undhira team applied Appreciative Inquiry (AI) as an alternative approach for community development projects, using the 5D cycle of Define, Discover, Dream, Design, and Destiny/Deliver. The stages of AI, the results obtained, and the lessons learned from applying this approach to problem-solving in service-based tourism enterprise—using relevant information technology to improve business processe...

Community Empowerment

The use and subsequent development of herbal products has been on the rise in Indonesia. Catur vi... more The use and subsequent development of herbal products has been on the rise in Indonesia. Catur village, in the mountainous district of Kintamani, the heart of Bali Island, is a region rich in herbal plants. However, the villagers have yet to realize the great potential that they have, and simultaneously they are in search of a unique proposition for their rural tourism development. The team from Universitas Dhyana Pura set out a four-year project for empowering the women of Catur village to be actively involved in their local economic development through education, cultivation, production, and marketing of locally sourced herbal products. This article discusses the second cycle of this project, carried out in 2019-2021. Joint efforts by the project team and the target group have yielded several economically viable herbal products (output), while the women reported that the feel more empowered to be involved in their families’ and village’s efforts towards economic welfare, and that ...

Jurnal Aplikasi dan Inovasi Iptek (JASINTEK)

Program pemberdayaan masyarakat melalui pembudidayaan dan pengolahan herbal di Desa Catur telah m... more Program pemberdayaan masyarakat melalui pembudidayaan dan pengolahan herbal di Desa Catur telah menghasilkan bibit tanaman herbal untuk dibagikan kepada warga, serta beberapa produk olahan herbal yang dikenal dengan Catur Wangi. Namun, karena suburnya lahan di Desa Catur, produktivitas kebun herbal induk dan kebun warga menjadi lebih tinggi daripada kebutuhan akan bahan-bahan untuk membuat produk-produk olahan herbal yang selama ini sudah diajarkan. Oleh karena itu, ada kelebihan pasokan bahan baku (excess supply) berupa hasil panen tanaman herbal, baik yang berupa daun, bunga, batang, maupun akar tanaman herbal. Tujuan kegiatan pengabdian masyarakat ini yaitu untuk memberikan keterampilan untuk membuat simplisia bagi Kader PKK melalui UP2K di Desa Catur Kintamani Bangli. Dengan memiliki keterampilan ini, diharapkan para Kader PKK dapat memiliki keterampilan membuat simplisa yang dapat digunakan secara mandiri dan keluarga serta dapat mengembangkan dalam wirausaha berkaitan dengan p...

Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA), Jan 4, 2021

Proceeding of the International Conference on Family Business and Entrepreneurship, 2021

This study examines the impact of workplace discipline, transformational leadership, and career d... more This study examines the impact of workplace discipline, transformational leadership, and career development on employee performance at a five-star hotel in Bali. The study was conducted at the Royal Beach Seminyak Bali, which is a part of Accor Group’s MGallery Collection of boutique hotels. The data was collected from 73 employees who were selected using a randomized sampling method using a close-ended questionnaire, which was then analyzed quantitatively using regression analysis. The results suggest that workplace discipline, transformational leadership, and career development positively affect employee performance (sig. of 0.038; 0.032; and 0.028 respectively [α < 0.05]). Meanwhile, the study also indicates that workplace discipline, transformational leadership, and career development simultaneously have positive effect on employee performance (F-count = 31.702, greater than F-table = 2.74, α < 0.01). This suggests that improvement in workplace discipline, transformational...

Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR), 2021

The main purpose of this study is to investigate the effectiveness of encouragement on the qualit... more The main purpose of this study is to investigate the effectiveness of encouragement on the quality of the students’ learning progress during German learning. This research utilizes the mixed method of quantitative and qualitative as data gathering method. The case study that this study observes is the language preparation of the 9 (nine) selected students for student exchange program from SMPK 2 Harapan (Junior High School) Bali under blended learning. It focuses on analyzing the students’ German learning progress both from their macro-skills and their inhibitions’ factors. Throughout the study, it gives also encouraging feedback to every of the students and tries to help the students to cope with their inhibitions’ factors. It takes interests in analyzing the effects of encouragement to students’ self-efficacy which affects their motivation to learn foreign language and the effects on their scores based on the 4 (four) macro-skills.

Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR), 2021

Protokol kesehatan selama Pembatasan Sosial Berskala Besar di masa Transisi pandemic CoVID 19, me... more Protokol kesehatan selama Pembatasan Sosial Berskala Besar di masa Transisi pandemic CoVID 19, mewajibkan objek-objek yang berkaitan dengan ruang publik membuat sistem pendataan pengunjung dan jadwal kunjungan. Aturan ini termasuk protokol kesehatan tambahan. Berdasarkan hal tersebut, Program Studi Sistem informasi Universitas Dhyana Pura ikut berpartisipasi dalam penerapan protokol kesehatan tambahan kepada masyarakat, khususnya pendataan pengunjung dalam penjadwalan kunjungan di objek wisata pantai Munggu, Badung, Bali. Diharapkan dengan pelatihan perancangan situs penjadwalan kunjungan ini, pengelola objek wisata pantai munggu dapat menerapkan protokol kesehatan tambahan dalam pengelolaan kunjungan serta memperoleh data informasi pengunjung yang datang ke pantai munggu dengan rinci yang akan dilaporkan kepada pemerintah provinsi Badung. Dan memperkenalkan Program Studi Sistem informasi Universitas Dhyana Pura kepada pelaku pengelola objek wisata. Pelatihan ini melibatkan penge...

Technium Business and Management, 2022

The novelty of this paper is in applying the downstream innovation in the tourism concept into he... more The novelty of this paper is in applying the downstream innovation in the tourism concept into herbal tourism village as alternative tourism in the new normal era. This project assistance is an implementation of the results of previous research related to tourism villages, especially the Catur Tourism Village, Kintamani, Bali as a form of implementation of herbal tourism villages as alternative tourism in the new normal era towards innovation in the downstream tourism concept of the herbal tourism village. The results of this project assistance can strengthen homestay-based tourism villages in Catur Tourism Village by strengthening homestay management so that the attraction of overnight tourism increases following the standards of hospitality, cleanliness, health, safety, and environment and health procedures in the era of adaptation to new and post-pandemic habits. Lifting, creating, and selling the potential for natural, agro, herbal, and cultural tourism, through assistance in ex...

In 2010, the Governor of Bali launched “BALI Clean & Green” campaign to promote awareness on ... more In 2010, the Governor of Bali launched “BALI Clean & Green” campaign to promote awareness on environmental issues and sustainability on the island. While the success of this program remains debatable, the current paper aims to analyze the logo, slogan, and symbolisms related to this campaign using semiotic theories of Barthes and Peirce. From a descriptive qualitative analysis, this study finds that the campaign portrays an ideal condition of Bali from its logo, slogan, and symbolisms. These elements depict the cleanness and greenness to be achieved quite well, but fall short on prescribing what should be done or steps to take to attain this ideal condition. Although the semiosis elements that make a good sign is present, the general attitude of this campaign is a neutral one and as such making it less than ideal in recommending courses of action to ensure Bali is clean and green.

The choice of brand name is an essential feature for hotels to convey the identity, uniqueness an... more The choice of brand name is an essential feature for hotels to convey the identity, uniqueness and value proposition of each property. The choice of language used is also important, particularly for hotels in multilingual destinations such as Bali. Based on Peirce’s triadic model of signs, this study is an empirical study on the names of 224 star hotels in Bali to determine whether certain naming trends exist. The data is analyzed using descriptive analysis and summary statistics, from which several trends emerge. First, the use of native brand names is declining, from 39% of properties built prior to 1990s to only 11% of properties built in 2010s. Second, the use of foreign brand names is increasing from 34% before 1990s to 77% in 2010s. Third, the mixing of languages in property names have existed since the 1950s and has continued since. Fourth, the choice of property type descriptors have widened and used freely. Descriptors such as ‘Cottage’ and ‘Resort’ have been overshadowed by the more recently popular ‘Villa’ and ‘Estate’.