Will Carosella | University of Chicago (original) (raw)
University of Chicago
-AB 2012, Anthropology
-AM 2014, Social Sciences
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Papers by Will Carosella
By examining 1) Ethnographic data gathered from one-on-one interviews with internet users versed ... more By examining 1) Ethnographic data gathered from one-on-one interviews with internet users versed in internet memes, 2) The internet meme media itself, and 3) The technologies and platforms used to disseminate these memes, this thesis works to challenge persistent issues in how scholars approach and analyze digital culture and the internet. By contextually leveraging genre theory and image-text analysis, I argue that participatory culture online can not be reduced to an abstracted logic of content creation (the impetus to "share" or "connect"). Furthermore, "digital culture" as an object of study must not be considered as a unified, singular body of content. By highlighting the presence of diverse media ideologies held by content producers and forefronting the internet itself as a social interface, this paper encourages the more nuanced analysis of the communities, culture, and academic research entangled with this connective technology.
By examining 1) Ethnographic data gathered from one-on-one interviews with internet users versed ... more By examining 1) Ethnographic data gathered from one-on-one interviews with internet users versed in internet memes, 2) The internet meme media itself, and 3) The technologies and platforms used to disseminate these memes, this thesis works to challenge persistent issues in how scholars approach and analyze digital culture and the internet. By contextually leveraging genre theory and image-text analysis, I argue that participatory culture online can not be reduced to an abstracted logic of content creation (the impetus to "share" or "connect"). Furthermore, "digital culture" as an object of study must not be considered as a unified, singular body of content. By highlighting the presence of diverse media ideologies held by content producers and forefronting the internet itself as a social interface, this paper encourages the more nuanced analysis of the communities, culture, and academic research entangled with this connective technology.