Joydip Gupta | Christ University, Bangalore, India (original) (raw)

Joydip Gupta

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Papers by Joydip Gupta

Research paper thumbnail of Habit persistence and lags in consumer behaviour

Econometrica, Jan 1, 1952

Research paper thumbnail of Consumer behaviour: advances and applications in marketing

... Consumer behaviour: Advances and applications in marketing. Post a Comment. CONTRIBUTORS: Aut... more ... Consumer behaviour: Advances and applications in marketing. Post a Comment. CONTRIBUTORS: Author: East, Robert (b. 1940, d. ----. PUBLISHER: Prentice Hall (London and New York). SERIES TITLE: YEAR: 1997. PUB TYPE: Book (ISBN 0133593169 ). VOLUME/ ...

Research paper thumbnail of Consumer behaviour: Theory and empirical evidence--A survey

The Economic Journal, Jan 1, 1988

Research paper thumbnail of A note on the pure theory of consumer's behaviour

Economica, Jan 1, 1938

FROM its very beginning the theory of consumer's choice has marched steadily... more FROM its very beginning the theory of consumer's choice has marched steadily towards greater generality, sloughing off at successive stages unnecessarily restrictive conditions. From the time of Gossen to our own day we have seen the removal of (a) the assumption of linearity of ...

Research paper thumbnail of Corporate branding and connoisseurship

Journal of General Management, Jan 1, 1995

This article will explain the rationale behind corporate brand management. The author aims to ill... more This article will explain the rationale behind corporate brand management. The author aims to illustrate its eclectic nature, provide a simple model of corporate identity formation, comment on different approaches to corporate brand management and provide a check list for ...

Research paper thumbnail of Why do brands cause trouble? A dialectical theory of consumer culture and branding

The Journal of Consumer Research, Jan 1, 2002

Research paper thumbnail of Corporate identity, corporate branding and corporate marketing-Seeing through the fog

European Journal of Marketing, Jan 1, 2001

Research paper thumbnail of Marketing management and strategy

Research paper thumbnail of Consumer behavior: Building marketing strategy

Research paper thumbnail of Relationships between providers and users of market research: the dynamics of trust within and between organizations

Journal of marketing …, Jan 1, 1992

Research paper thumbnail of Factors Affecting Trust In Market Research Relationships

The Journal of Marketing, Jan 1, 1993

Research paper thumbnail of Statistical techniques in market research

Research paper thumbnail of Competitive Advantage

Harvard business review, Jan 1, 1985

Research paper thumbnail of Consumer Behavior and Marketing Strategy

cob.unt.edu

Net recherche 2009 : le guide pratique pour mieux trouver l'information utile et surveiller ... more Net recherche 2009 : le guide pratique pour mieux trouver l'information utile et surveiller le web (Coll. Sciences et techniques de l'information, 3° Éd.) Pourquoi un livre sur un thème aussi mouvant que la recherche ...

Research paper thumbnail of Standardization of international marketing strategy: some research hypotheses

The Journal of Marketing, Jan 1, 1989

... Associates, Inc. and Cheskin & Masten 1985). Briefly,... more ... Associates, Inc. and Cheskin & Masten 1985). Briefly, if a product meets a universal need, it requires little adaptation across national markets and standardization is facilitated (Bartlett 1979; Levitt 1988). Coming Glass Works ...

Research paper thumbnail of Marketing planning & strategy

Research paper thumbnail of Relationship marketing: the strategy continuum

Journal of the Academy of Marketing Science, Jan 1, 1995

Service firms have always been relationship oriented. The nature of service businesses is relatio... more Service firms have always been relationship oriented. The nature of service businesses is relationship based. A service is a process or performance where the customer is involved, sometimes for a long period of time, sometimes only for a short moment, and sometimes on a regular ...

Research paper thumbnail of Habit persistence and lags in consumer behaviour

Econometrica, Jan 1, 1952

Research paper thumbnail of Consumer behaviour: advances and applications in marketing

... Consumer behaviour: Advances and applications in marketing. Post a Comment. CONTRIBUTORS: Aut... more ... Consumer behaviour: Advances and applications in marketing. Post a Comment. CONTRIBUTORS: Author: East, Robert (b. 1940, d. ----. PUBLISHER: Prentice Hall (London and New York). SERIES TITLE: YEAR: 1997. PUB TYPE: Book (ISBN 0133593169 ). VOLUME/ ...

Research paper thumbnail of Consumer behaviour: Theory and empirical evidence--A survey

The Economic Journal, Jan 1, 1988

Research paper thumbnail of A note on the pure theory of consumer's behaviour

Economica, Jan 1, 1938

FROM its very beginning the theory of consumer's choice has marched steadily... more FROM its very beginning the theory of consumer's choice has marched steadily towards greater generality, sloughing off at successive stages unnecessarily restrictive conditions. From the time of Gossen to our own day we have seen the removal of (a) the assumption of linearity of ...

Research paper thumbnail of Corporate branding and connoisseurship

Journal of General Management, Jan 1, 1995

This article will explain the rationale behind corporate brand management. The author aims to ill... more This article will explain the rationale behind corporate brand management. The author aims to illustrate its eclectic nature, provide a simple model of corporate identity formation, comment on different approaches to corporate brand management and provide a check list for ...

Research paper thumbnail of Why do brands cause trouble? A dialectical theory of consumer culture and branding

The Journal of Consumer Research, Jan 1, 2002

Research paper thumbnail of Corporate identity, corporate branding and corporate marketing-Seeing through the fog

European Journal of Marketing, Jan 1, 2001

Research paper thumbnail of Marketing management and strategy

Research paper thumbnail of Consumer behavior: Building marketing strategy

Research paper thumbnail of Relationships between providers and users of market research: the dynamics of trust within and between organizations

Journal of marketing …, Jan 1, 1992

Research paper thumbnail of Factors Affecting Trust In Market Research Relationships

The Journal of Marketing, Jan 1, 1993

Research paper thumbnail of Statistical techniques in market research

Research paper thumbnail of Competitive Advantage

Harvard business review, Jan 1, 1985

Research paper thumbnail of Consumer Behavior and Marketing Strategy

cob.unt.edu

Net recherche 2009 : le guide pratique pour mieux trouver l'information utile et surveiller ... more Net recherche 2009 : le guide pratique pour mieux trouver l'information utile et surveiller le web (Coll. Sciences et techniques de l'information, 3° Éd.) Pourquoi un livre sur un thème aussi mouvant que la recherche ...

Research paper thumbnail of Standardization of international marketing strategy: some research hypotheses

The Journal of Marketing, Jan 1, 1989

... Associates, Inc. and Cheskin & Masten 1985). Briefly,... more ... Associates, Inc. and Cheskin & Masten 1985). Briefly, if a product meets a universal need, it requires little adaptation across national markets and standardization is facilitated (Bartlett 1979; Levitt 1988). Coming Glass Works ...

Research paper thumbnail of Marketing planning & strategy

Research paper thumbnail of Relationship marketing: the strategy continuum

Journal of the Academy of Marketing Science, Jan 1, 1995

Service firms have always been relationship oriented. The nature of service businesses is relatio... more Service firms have always been relationship oriented. The nature of service businesses is relationship based. A service is a process or performance where the customer is involved, sometimes for a long period of time, sometimes only for a short moment, and sometimes on a regular ...

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