Parag Shukla | Christ University, Bangalore, India (original) (raw)
Papers by Parag Shukla
International Journal of Indian Culture and Business Management, 2021
E-Retailing Challenges and Opportunities in the Global Marketplace
The Internet has changed the way many consumers shop, not just in the digital domain, but also in... more The Internet has changed the way many consumers shop, not just in the digital domain, but also in the physical world. E-tailing is a subset of e-commerce, which encapsulates all “commerce” conducted via the Internet. It refers to that part of e-commerce which entails the sale of product merchandise and does not include sale of services viz. Railway tickets, airlines tickets, job portals, etc. In 2012, the size of India's e-commerce market was USD 10 billion, while that of the e-tailing market was USD 0.6 billion. The current small size of e-tailing has led to it rarely being assessed on standalone basis. It is either clubbed with e-commerce or with brick & mortar retail, which, while not incorrect, does not allow for e-tailing's evaluation on its own merit. Consumer's perception regarding shopping has been changed with the introduction of internet media. Retail industry has witnessed major revolution in the changing technology oriented business scenario of the twenty-fir...
Overtourism, Technology Solutions and Decimated Destinations
International Journal of Business and Globalisation
Driving Traffic and Customer Activity Through Affiliate Marketing
The domain of online marketing and internet advertising is going through radical changes. In cont... more The domain of online marketing and internet advertising is going through radical changes. In context to Indian online market, according to Internet and Mobile Association of India (IAMAI), the digital commerce market has seen a growth by 33% reaching to a figure of 62,967 Crore in the year 2015 which is predicted to touch 50to50 to 50to70 Billion by the year 2020 owing to the increasing popularity of online shopping and increase in internet penetration. Affiliate marketing is referred as performance marketing and associate marketing (IAMAI Research Report, 2014). Affiliate marketing is a type of online marketing technique where an affiliate/promotes a business through an advertisement on their web site and in return that business rewards the affiliate with commission each time a visitor, customer generates sales. The objective is to analyze by conceptualizing the mechanics of affiliate marketing through judicious and optimum use of digital content marketing by e-tailers so as to engage cu...
The consumer market of India has witnessed an unprecedented growth poised to emerge as one of the... more The consumer market of India has witnessed an unprecedented growth poised to emerge as one of the fastest growing economies of the world economy due to demographic profile and rising income levels of Indian consumers. The Indian retail market is expected to grow at a Cumulative Annual Growth Rate [CAGR] of 12 per cent to reach a figure of US $ 900 Billion by the year 2017. The organized retail market estimated currently at US $ 35 Billion is expected to reach a figure of US $ 90 Billion growing at CAGR of 21 percent by the year 2025. India is expected to be ranked among the top 5 economies of the world from the current 12th rank in terms of consumption by the year 2025. In such a competitive era the good and interesting retail store atmosphere is certainly expected to act as a differentiator so as to influence customer experiences resultant into a positive behavioural intention. The key objective of the empirical research study was to study and examine the relationship between the s...
URPOSE THIS paper aims to examine influences of store attributes as well as product attributes on... more URPOSE THIS paper aims to examine influences of store attributes as well as product attributes on store patronage behaviour of selected shoppers who were conveniently drawn from amongst selected shopping malls located in the Baroda City of the Gujarat State, India. Design/Methodology/Approach: This empirical research study based on primary data collected through structured questionnaire using descriptive research design to identify and evaluate crucial dimensions that were considered by selected retail stores that influences the shoppers’ to patronize a particular store and to study the impacts of store attributes as well as product attributes on store patronage behaviour of 200 shoppers who were asked to Rank the preferences for retail formats and attributes/features of store and product which have influenced shoppers’’ preference to shop from the given emerging retail formats. Key Findings: The research study implies that for buying Shopping Goods theshopping malls and specialty s...
Advances in Marketing, Customer Relationship Management, and E-Services
In this chapter, the authors have conceptualized a hypothetical comprehensive model of AI, CRM, a... more In this chapter, the authors have conceptualized a hypothetical comprehensive model of AI, CRM, and quality of services by banks given the underlying pull and push factors that determine the extent of AI adoption by the banks. This chapter shall also serve as a primer to demonstrate the effects of use of artificial intelligence in the Indian banks and is also aimed to encapsulate the restraining and facilitating forces that drive adoption of AI. This chapter examines the blooming development of artificial intelligence and its significance in the operational efficiency in terms of management of issues related to customers while accessing different products and services offered by banks. In other words, the use of artificial intelligence technologies can dramatically improve banks' ability to achieve four key outcomes: higher profits, at-scale personalization, rapid innovation cycles, strategic customer relationship management (CRM), and distinctive omni-channel experiences. The r...
Advances in Marketing, Customer Relationship Management, and E-Services, 2018
Parikalpana: KIIT Journal of Management
International Journal of Business Analytics
Big Data in the current context is an asset for any government body as it helps in efficient and ... more Big Data in the current context is an asset for any government body as it helps in efficient and effective governance with the help of technology so as to create and build a citizen centric approach. As digitization has become an integral part of everyday life, data collection has resulted in the accumulation of huge amounts of data that can be used in various beneficial application domains. Effective analysis and utilization of big data is a key factor for success in many business and service domains. The Government of India initiated a Big Data exercise by collecting data in various forms, namely, PAN card data, voter ID card data, AADHAR data, BPL data, etc., which was meant to pass on the benefits of a specific nature to the beneficiaries. Various schemes have been conceived and implemented by different state and central governments wherein Big Data has been generated and has helped the beneficiaries in different facets of receiving the benefits. The next step of all these smart...
Jaipuria International Journal of Management Research
E-governance allows for government transparency. Government transparency allows the public to be ... more E-governance allows for government transparency. Government transparency allows the public to be informed about the government’s policies. What ails India is not e-governance deficit but governance-deficit. It is good governance that will propel and sustain economic growth in India. It is good governance that will open up new employment opportunities. Good governance can restore trust of citizens in governments and make governments accountable to them. Good governance is not given naturally in any system. It has to be nurtured by developing institutions of democracy. Good governance implies a framework that has wellbeing of the people as its focal point E-governance in India is an evolutionary phenomenon, and requires a change in the mind-set of all – citizen, executives and the government. This paper deals with the issues egovernance. Security is the main concern for the citizen. To be effective, e-government should be integrated within a holistic approach that includes a supportive and democratic leadership, a viable communication infrastructure, and qualified personnel to operate the new technology. The government needs to make significant investments in areas such as IT training, assessment and awareness. The need of the hour is to maintain a proper database of all the citizens and well developed infrastructure. The strong political will power and the social acceptability of e-governance in urban as well as rural areas is required. From the study, it is clear that e-governance initiatives have been found successful in ensuring good governance. Despite various limitations e-governance has proved meritorious service to the people at large.
Review of Professional Management- A Journal of New Delhi Institute of Management
Journal of Content, Community and Communication
Mahatma Gandhiji's visualisation of Clean India is taking a shape gradually and especially since ... more Mahatma Gandhiji's visualisation of Clean India is taking a shape gradually and especially since the launch of the Swachh Bharat Mission on 2 nd October 2014, the overwhelming participation from citizens across India in various aspects of 'Swachhata' has been observed. So the journey of Swachh Bharat has emerged as a critical means to engage citizens more intensely in improvement of health and hygiene conditions. Gender is an important notion in sanitation and hygiene because women often have the primary responsibility for facilities and practices in the household. As a result, they often experience a significant extra burden. Disproportionate burden is faced by women especially shortage of or the non-availability of sanitation facilities that can be also called as "Gender-based sanitation insecurity." Women face threat to their life and feel unsafe while seeking toilet facility or while going out for open defecation. This leads to consumption of less food and water by the women to minimise the need to exit the home to use toilets. As per census 2011, more than fifty percent of the India's population defecated in the open and recent data showed that about 60 percent of rural households and 89 per cent of urban households have access to toilets (Economic Survey 2016-2017). In this research paper an attempt has been made by the researcher to review the Sanitation Status in Selected Cities, Sanitation and the Gender Challenge and the status of swachhataabhiyan and the relationship between women contribution in sustainable community development through economic and social development as well as environment protection.
International Journal of Indian Culture and Business Management, 2021
E-Retailing Challenges and Opportunities in the Global Marketplace
The Internet has changed the way many consumers shop, not just in the digital domain, but also in... more The Internet has changed the way many consumers shop, not just in the digital domain, but also in the physical world. E-tailing is a subset of e-commerce, which encapsulates all “commerce” conducted via the Internet. It refers to that part of e-commerce which entails the sale of product merchandise and does not include sale of services viz. Railway tickets, airlines tickets, job portals, etc. In 2012, the size of India's e-commerce market was USD 10 billion, while that of the e-tailing market was USD 0.6 billion. The current small size of e-tailing has led to it rarely being assessed on standalone basis. It is either clubbed with e-commerce or with brick & mortar retail, which, while not incorrect, does not allow for e-tailing's evaluation on its own merit. Consumer's perception regarding shopping has been changed with the introduction of internet media. Retail industry has witnessed major revolution in the changing technology oriented business scenario of the twenty-fir...
Overtourism, Technology Solutions and Decimated Destinations
International Journal of Business and Globalisation
Driving Traffic and Customer Activity Through Affiliate Marketing
The domain of online marketing and internet advertising is going through radical changes. In cont... more The domain of online marketing and internet advertising is going through radical changes. In context to Indian online market, according to Internet and Mobile Association of India (IAMAI), the digital commerce market has seen a growth by 33% reaching to a figure of 62,967 Crore in the year 2015 which is predicted to touch 50to50 to 50to70 Billion by the year 2020 owing to the increasing popularity of online shopping and increase in internet penetration. Affiliate marketing is referred as performance marketing and associate marketing (IAMAI Research Report, 2014). Affiliate marketing is a type of online marketing technique where an affiliate/promotes a business through an advertisement on their web site and in return that business rewards the affiliate with commission each time a visitor, customer generates sales. The objective is to analyze by conceptualizing the mechanics of affiliate marketing through judicious and optimum use of digital content marketing by e-tailers so as to engage cu...
The consumer market of India has witnessed an unprecedented growth poised to emerge as one of the... more The consumer market of India has witnessed an unprecedented growth poised to emerge as one of the fastest growing economies of the world economy due to demographic profile and rising income levels of Indian consumers. The Indian retail market is expected to grow at a Cumulative Annual Growth Rate [CAGR] of 12 per cent to reach a figure of US $ 900 Billion by the year 2017. The organized retail market estimated currently at US $ 35 Billion is expected to reach a figure of US $ 90 Billion growing at CAGR of 21 percent by the year 2025. India is expected to be ranked among the top 5 economies of the world from the current 12th rank in terms of consumption by the year 2025. In such a competitive era the good and interesting retail store atmosphere is certainly expected to act as a differentiator so as to influence customer experiences resultant into a positive behavioural intention. The key objective of the empirical research study was to study and examine the relationship between the s...
URPOSE THIS paper aims to examine influences of store attributes as well as product attributes on... more URPOSE THIS paper aims to examine influences of store attributes as well as product attributes on store patronage behaviour of selected shoppers who were conveniently drawn from amongst selected shopping malls located in the Baroda City of the Gujarat State, India. Design/Methodology/Approach: This empirical research study based on primary data collected through structured questionnaire using descriptive research design to identify and evaluate crucial dimensions that were considered by selected retail stores that influences the shoppers’ to patronize a particular store and to study the impacts of store attributes as well as product attributes on store patronage behaviour of 200 shoppers who were asked to Rank the preferences for retail formats and attributes/features of store and product which have influenced shoppers’’ preference to shop from the given emerging retail formats. Key Findings: The research study implies that for buying Shopping Goods theshopping malls and specialty s...
Advances in Marketing, Customer Relationship Management, and E-Services
In this chapter, the authors have conceptualized a hypothetical comprehensive model of AI, CRM, a... more In this chapter, the authors have conceptualized a hypothetical comprehensive model of AI, CRM, and quality of services by banks given the underlying pull and push factors that determine the extent of AI adoption by the banks. This chapter shall also serve as a primer to demonstrate the effects of use of artificial intelligence in the Indian banks and is also aimed to encapsulate the restraining and facilitating forces that drive adoption of AI. This chapter examines the blooming development of artificial intelligence and its significance in the operational efficiency in terms of management of issues related to customers while accessing different products and services offered by banks. In other words, the use of artificial intelligence technologies can dramatically improve banks' ability to achieve four key outcomes: higher profits, at-scale personalization, rapid innovation cycles, strategic customer relationship management (CRM), and distinctive omni-channel experiences. The r...
Advances in Marketing, Customer Relationship Management, and E-Services, 2018
Parikalpana: KIIT Journal of Management
International Journal of Business Analytics
Big Data in the current context is an asset for any government body as it helps in efficient and ... more Big Data in the current context is an asset for any government body as it helps in efficient and effective governance with the help of technology so as to create and build a citizen centric approach. As digitization has become an integral part of everyday life, data collection has resulted in the accumulation of huge amounts of data that can be used in various beneficial application domains. Effective analysis and utilization of big data is a key factor for success in many business and service domains. The Government of India initiated a Big Data exercise by collecting data in various forms, namely, PAN card data, voter ID card data, AADHAR data, BPL data, etc., which was meant to pass on the benefits of a specific nature to the beneficiaries. Various schemes have been conceived and implemented by different state and central governments wherein Big Data has been generated and has helped the beneficiaries in different facets of receiving the benefits. The next step of all these smart...
Jaipuria International Journal of Management Research
E-governance allows for government transparency. Government transparency allows the public to be ... more E-governance allows for government transparency. Government transparency allows the public to be informed about the government’s policies. What ails India is not e-governance deficit but governance-deficit. It is good governance that will propel and sustain economic growth in India. It is good governance that will open up new employment opportunities. Good governance can restore trust of citizens in governments and make governments accountable to them. Good governance is not given naturally in any system. It has to be nurtured by developing institutions of democracy. Good governance implies a framework that has wellbeing of the people as its focal point E-governance in India is an evolutionary phenomenon, and requires a change in the mind-set of all – citizen, executives and the government. This paper deals with the issues egovernance. Security is the main concern for the citizen. To be effective, e-government should be integrated within a holistic approach that includes a supportive and democratic leadership, a viable communication infrastructure, and qualified personnel to operate the new technology. The government needs to make significant investments in areas such as IT training, assessment and awareness. The need of the hour is to maintain a proper database of all the citizens and well developed infrastructure. The strong political will power and the social acceptability of e-governance in urban as well as rural areas is required. From the study, it is clear that e-governance initiatives have been found successful in ensuring good governance. Despite various limitations e-governance has proved meritorious service to the people at large.
Review of Professional Management- A Journal of New Delhi Institute of Management
Journal of Content, Community and Communication
Mahatma Gandhiji's visualisation of Clean India is taking a shape gradually and especially since ... more Mahatma Gandhiji's visualisation of Clean India is taking a shape gradually and especially since the launch of the Swachh Bharat Mission on 2 nd October 2014, the overwhelming participation from citizens across India in various aspects of 'Swachhata' has been observed. So the journey of Swachh Bharat has emerged as a critical means to engage citizens more intensely in improvement of health and hygiene conditions. Gender is an important notion in sanitation and hygiene because women often have the primary responsibility for facilities and practices in the household. As a result, they often experience a significant extra burden. Disproportionate burden is faced by women especially shortage of or the non-availability of sanitation facilities that can be also called as "Gender-based sanitation insecurity." Women face threat to their life and feel unsafe while seeking toilet facility or while going out for open defecation. This leads to consumption of less food and water by the women to minimise the need to exit the home to use toilets. As per census 2011, more than fifty percent of the India's population defecated in the open and recent data showed that about 60 percent of rural households and 89 per cent of urban households have access to toilets (Economic Survey 2016-2017). In this research paper an attempt has been made by the researcher to review the Sanitation Status in Selected Cities, Sanitation and the Gender Challenge and the status of swachhataabhiyan and the relationship between women contribution in sustainable community development through economic and social development as well as environment protection.