leena fukey | Christ University, Bangalore, India (original) (raw)
Papers by leena fukey
Routledge eBooks, May 16, 2024
Routledge eBooks, May 16, 2024
Routledge eBooks, May 15, 2024
Routledge eBooks, Apr 25, 2024
ECS Transactions
Microplastics created by the gradual breakdown of SUP in oceans have recently been consumed by ma... more Microplastics created by the gradual breakdown of SUP in oceans have recently been consumed by marine organisms, including fish, shellfish, etc. It is causing significant disturbance to marine life. The environment is littered with food packing. Snack food packaging is a great example of a long-standing, aesthetically obnoxious form of pollution. The majority of SUPs, especially perishable products, wind up in landfills within months of purchase. This is due to a rise in on-the-go food and beverage consumption, fueling the proliferation of single-use plastic packaging. The lack of dumpsters in some areas might contribute to an increase in littering. While the majority of food packaging plastics end up in trash, municipal waste, landfills, and even the seas, a tiny fraction can be recycled. The reason for this is that poor countries have a prevalent culture of human waste.
International Journal of Technoentrepreneurship
ECS Transactions
Chocolate is one of the highest consumed products and the packaging of such a product is importan... more Chocolate is one of the highest consumed products and the packaging of such a product is important. The primary goal of the study is to understand if the packaging of chocolate has an impact on the consumer’s preference during the purchase of chocolate. The researcher concentrates on the elements of packaging, which are the color of the packaging, shape, size of the packaging, labeling information on the packaging, and the material of packaging. The study helps the producer to understand what factors on the packaging impacts the customer during the purchase of chocolate. The researcher concentrates on how these elements of packaging play a role in affecting the consumer at the point of purchase of chocolate. Through this study one will be able to deliver the product, i.e. chocolate, more efficiently and effectively to the consumers or the buyers.
What is already known about the topic? The influence of website design on consumers" behaviour ... more What is already known about the topic? The influence of website design on consumers" behaviour is an important topic of interest all around the world. There is a need to establish a relationship between colour, usability& aesthetics on the consumer behaviour in an online setting.. What this paper adds Reviews international research (from business, user experience and psychology) on influence of design on consumer behaviour. Highlights the impact of colour, usability and aesthetics on the consumer and his behaviour. Identifiesissues in current research and offers recommendations for future user experience-based research.
Journal of Hotel & Business Management, Feb 13, 2014
![Research paper thumbnail of Relationship marketing in hotel industry: A conceptual study / Leena Nitin Fukey … [et a.l]](https://attachments.academia-assets.com/92373118/thumbnails/1.jpg)
](UiTM Press, Jun 1, 2016
The appreciation of relationship marketing is in building and retaining long-standing relationshi... more The appreciation of relationship marketing is in building and retaining long-standing relationships with customers, which has a huge impression for various organizations in the West. In any case, because of standards and ethnic modifications, the same term cannot be applied in the local context. This study is mainly drawn from the data collected through an online survey at five star hotels in the city of Bangalore. The purpose of this research is to draw the hoteliers' attention about relationship marketing and propose the use of this term for the existing strategies currently used in hotels. The extensive literature review related to strategies practiced in the hotel industry supports the mapping of strategies into one distinguished term: Relationship Marketing. The primary aim of the study is to develop a framework based on literature for hoteliers to implement and practice the new term in the hotel industry. The study ends with a blueprint as well as recommendations in using the new term to enhance customer relationship and loyalty.
SPAST Abstracts, Sep 16, 2021
SPAST Abstracts, Sep 19, 2021
SPAST Abstracts, Oct 9, 2021
ECS transactions, Apr 24, 2022
ECS Transactions
The concept of Sustainable interior designing has gained recognition in recent times. The study f... more The concept of Sustainable interior designing has gained recognition in recent times. The study focuses on the history, growth and the future of sustainable interior designing. The main aim of the research was to review 102 select journal articles from various Sustainability, Interior designing and combined fields from 2001 all through to 2020, to provide an apprehension on the frequency, study methods, data collection and analysis procedures of the reviewed articles; Alongside providing the readers with an insight on the functionality, aesthetic appeal, client satisfaction and benefits to both environment and the clients. The study also sheds light on the important concepts of Biomimicry, Biophilia and Natural Luxury.
SPAST Abstracts, Oct 3, 2021
SPAST Abstracts, Sep 16, 2021
Routledge eBooks, May 16, 2024
Routledge eBooks, May 16, 2024
Routledge eBooks, May 15, 2024
Routledge eBooks, Apr 25, 2024
ECS Transactions
Microplastics created by the gradual breakdown of SUP in oceans have recently been consumed by ma... more Microplastics created by the gradual breakdown of SUP in oceans have recently been consumed by marine organisms, including fish, shellfish, etc. It is causing significant disturbance to marine life. The environment is littered with food packing. Snack food packaging is a great example of a long-standing, aesthetically obnoxious form of pollution. The majority of SUPs, especially perishable products, wind up in landfills within months of purchase. This is due to a rise in on-the-go food and beverage consumption, fueling the proliferation of single-use plastic packaging. The lack of dumpsters in some areas might contribute to an increase in littering. While the majority of food packaging plastics end up in trash, municipal waste, landfills, and even the seas, a tiny fraction can be recycled. The reason for this is that poor countries have a prevalent culture of human waste.
International Journal of Technoentrepreneurship
ECS Transactions
Chocolate is one of the highest consumed products and the packaging of such a product is importan... more Chocolate is one of the highest consumed products and the packaging of such a product is important. The primary goal of the study is to understand if the packaging of chocolate has an impact on the consumer’s preference during the purchase of chocolate. The researcher concentrates on the elements of packaging, which are the color of the packaging, shape, size of the packaging, labeling information on the packaging, and the material of packaging. The study helps the producer to understand what factors on the packaging impacts the customer during the purchase of chocolate. The researcher concentrates on how these elements of packaging play a role in affecting the consumer at the point of purchase of chocolate. Through this study one will be able to deliver the product, i.e. chocolate, more efficiently and effectively to the consumers or the buyers.
What is already known about the topic? The influence of website design on consumers" behaviour ... more What is already known about the topic? The influence of website design on consumers" behaviour is an important topic of interest all around the world. There is a need to establish a relationship between colour, usability& aesthetics on the consumer behaviour in an online setting.. What this paper adds Reviews international research (from business, user experience and psychology) on influence of design on consumer behaviour. Highlights the impact of colour, usability and aesthetics on the consumer and his behaviour. Identifiesissues in current research and offers recommendations for future user experience-based research.
Journal of Hotel & Business Management, Feb 13, 2014
UiTM Press, Jun 1, 2016
The appreciation of relationship marketing is in building and retaining long-standing relationshi... more The appreciation of relationship marketing is in building and retaining long-standing relationships with customers, which has a huge impression for various organizations in the West. In any case, because of standards and ethnic modifications, the same term cannot be applied in the local context. This study is mainly drawn from the data collected through an online survey at five star hotels in the city of Bangalore. The purpose of this research is to draw the hoteliers' attention about relationship marketing and propose the use of this term for the existing strategies currently used in hotels. The extensive literature review related to strategies practiced in the hotel industry supports the mapping of strategies into one distinguished term: Relationship Marketing. The primary aim of the study is to develop a framework based on literature for hoteliers to implement and practice the new term in the hotel industry. The study ends with a blueprint as well as recommendations in using the new term to enhance customer relationship and loyalty.
SPAST Abstracts, Sep 16, 2021
SPAST Abstracts, Sep 19, 2021
SPAST Abstracts, Oct 9, 2021
ECS transactions, Apr 24, 2022
ECS Transactions
The concept of Sustainable interior designing has gained recognition in recent times. The study f... more The concept of Sustainable interior designing has gained recognition in recent times. The study focuses on the history, growth and the future of sustainable interior designing. The main aim of the research was to review 102 select journal articles from various Sustainability, Interior designing and combined fields from 2001 all through to 2020, to provide an apprehension on the frequency, study methods, data collection and analysis procedures of the reviewed articles; Alongside providing the readers with an insight on the functionality, aesthetic appeal, client satisfaction and benefits to both environment and the clients. The study also sheds light on the important concepts of Biomimicry, Biophilia and Natural Luxury.
SPAST Abstracts, Oct 3, 2021
SPAST Abstracts, Sep 16, 2021