(original) (raw)

TY - JOUR AU - Gainsbury, Sally M. AU - Abarbanel, Brett L. L. AU - Philander, Kahlil S. AU - Butler, Jeffrey V. PY - 2018 DA - 2018/12/17 TI - Strategies to customize responsible gambling messages: a review and focus group study JO - BMC Public Health SP - 1381 VL - 18 IS - 1 AB - Responsible gambling messages are widely used as a tool to enable informed choice and encourage appropriate gambling behavior. It is generally accepted that gamblers have different levels of risk of developing gambling problems and require various harm minimization tools and resources. Therefore, it is reasonable to expect that responsible gambling messages should be customized and target specific groups of gamblers. This project aimed to understand hypothesized differences between cohorts of gamblers and receive qualitative feedback on archetypal targeted messages used to increase use of responsible gambling tools. SN - 1471-2458 UR - https://doi.org/10.1186/s12889-018-6281-0 DO - 10.1186/s12889-018-6281-0 ID - Gainsbury2018 ER -