Lukmon Fasasi | Cyprus International University (original) (raw)

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Thesis Chapters by Lukmon Fasasi

This study determined the extent of the use of digital marketing in firms. It examinedthe challe... more This study determined the extent of the use of digital marketing in firms. It examinedthe challenges associated with the use of digital marketing and correspondding mitigating strategies. It also assess the effect of digital marketing on firms financial performance.
The study used primary data, which comprised 150 small business using digital marketing in Lagos state. A census sampling technique was used to select all the companies.
The study result showed that email marketing was the most used digital marketing tool, as (100%) respondent picked yes to this, followed by social media (96.7%), affiliate marketing (60%), content marketing and search engine optimization were (64.2%) respectively, pay per click marketing (62.5%) TV and Billboard (59.2%) and SMS and radio marketing (88.3%). The result also showed that challenges of digital marketing were lack of trained digital marketing personnel, inadequate digital marketing knowledge and poor application of digital marketing. Finally the result showed that digital marketing had a positive effect on financial performance, as 81.7% of respondents indicated that digital marketing improved their financial performance, while 18.3% showed digital marketing had no effect on their financial performance.
In conclusion, the study showed that digital marketing has a positive effect on financial performance.

Papers by Lukmon Fasasi

Due to the huge competition that has surrounded business environment, industries, sectors and org... more Due to the huge competition that has surrounded business environment, industries, sectors and organizations have put in place many effective plans and strategies. Great reward to employees bring about good employees performance and a subsequent increase in sales. Motivation system is one of the numerous tools used by management to improve employee performance, maintain quality products and increased sales. When business organizations are not bothered about motivational plan, most times they suffer a great deal including decreased sales. In order to achieve employees performance which will lead to increased sales, a good motivation system must be put in place. In order to bring about increase sales percentage, a good system of administration and sales influencers must be put in place by management. It is however important to investigate the nexus between employee motivation, employee performance and sales in the bank of Palestine. Based on this argument, this research tends to invest...

The Journal of International Scientific Researches, 2020

Due to the huge competition that has surrounded the business environment, industries, sectors, an... more Due to the huge competition that has surrounded the business environment, industries, sectors, and organizations have put in place many effective plans and strategies. A great reward to employees brings about good employee performance and a subsequent increase in sales. The motivation system is one of the numerous tools used by management to improve employee performance, maintain quality products, and increased sales. When business organizations are not bothered about the motivational plan, most times they suffer a great deal including decreased sales. To achieve employee performance which will lead to increased sales, a good motivation system must be put in place. To bring about an increased sales percentage, a good system of administration and sales influencers must be put in place by management. It is however important to investigate the nexus between employee motivation, employee performance, and sales in the bank of Palestine. Based on this argument, this research tends to investigate the Effect of employee performance on sales. The main aim of this research is to determine the effects of employee performance on sales. This study examines the relationships between employee performance and sales in the bank of Palestine. We explore conceptually how linking the dynamics of the behaviors of employees on reward administration and its impact on productivity Our findings suggest that higher employee motivation can lead to higher employee performance as well as sales.

Drafts by Lukmon Fasasi

This research sets out to analyze the performance of Small and medium scaled enterprises (SMEs) w... more This research sets out to analyze the performance of Small and medium scaled enterprises (SMEs) when they apply social media marketing in times of COVID-19 pandemic. The strategy used in this research is a quantitative approach after which the outcome was analyzed using the Structural Equation Modeling (SME) anchored on Partial Least Square. The purposive sampling technique was applied for this research and the Small and Medium scaled enterprises (SMEs)

The Journal of International Scientific Researches, 2020