Retail and commerce (original) (raw)
Google Cloud for retail
Reimagine the entire retail value chain with groundbreaking AI models and solutions, and Google's unique strengths in data and consumer experience.
Gemini Enterprise for Customer Experience helps brands unlock new levels of efficiency and increase revenue by turning high-friction moments into effortless, conversational opportunities.
2026 AI Agent Trends in Retail and CPG
Learn how AI agents are empowering retail and CPG teams to drive innovation at scale. Exploring five key trends for 2026, this report details how the industry is moving beyond simple automation to intelligent agentic systems that streamline workflows, secure operations, and engage shoppers across every touch point.
Reimagine the retail value chain to drive business growth
Create a dynamic, intelligent, and autonomous shopping ecosystem that spans from discovery to payments.
The Shopping agent with Gemini Enterprise for Customer Experience understands a shopper's personalized needs to manage the entire journey from discovery to checkout. It helps identify products from customer requests, suggest options based on real-time availability, builds a cart, and streamlines purchases. For retailers, the agent increases conversion rates, order sizes, and customer engagement, all while optimizing operational efficiency by handling routine interactions and providing valuable data insights. Coupled with AI Commerce Search which leverages Google's query understanding and search expertise, this creates a powerful combination to enhance retail product discovery experiences.
The introduction of Agentic commerce fundamentally changes the shopping paradigm, moving beyond consumer navigation to autonomous AI agent interaction. Consumers experience a highly efficient, personalized, and coherent shopping experience across apps and devices. For retailers, this transformative shift enables new interaction models, allowing personal agents to engage with merchant agents to fulfill requests and source items—creating a powerful new network for collaboration and revenue capture.
The Agent Payments Protocol (AP2), is an open standard designed to enable secure, agent-led payments in AI-driven commerce. Shoppers benefit from a consistent, secure experience when using agents for smarter, personalized, or delegated purchases, while retailers gain opportunities for new sales and increased conversion by building a trusted foundation for agentic commerce.
Learn how Victoria's Secret & Co. brings the in-store experience home with generative AI.
Go deeper into solutions for retail:
Learn how Victoria's Secret & Co. brings the in-store experience home with generative AI.
Go deeper into solutions for retail:
Capture unified and agentic commerce growth
Create a dynamic, intelligent, and autonomous shopping ecosystem that spans from discovery to payments.
The Shopping agent with Gemini Enterprise for Customer Experience understands a shopper's personalized needs to manage the entire journey from discovery to checkout. It helps identify products from customer requests, suggest options based on real-time availability, builds a cart, and streamlines purchases. For retailers, the agent increases conversion rates, order sizes, and customer engagement, all while optimizing operational efficiency by handling routine interactions and providing valuable data insights. Coupled with AI Commerce Search which leverages Google's query understanding and search expertise, this creates a powerful combination to enhance retail product discovery experiences.
The introduction of Agentic commerce fundamentally changes the shopping paradigm, moving beyond consumer navigation to autonomous AI agent interaction. Consumers experience a highly efficient, personalized, and coherent shopping experience across apps and devices. For retailers, this transformative shift enables new interaction models, allowing personal agents to engage with merchant agents to fulfill requests and source items—creating a powerful new network for collaboration and revenue capture.
The Agent Payments Protocol (AP2), is an open standard designed to enable secure, agent-led payments in AI-driven commerce. Shoppers benefit from a consistent, secure experience when using agents for smarter, personalized, or delegated purchases, while retailers gain opportunities for new sales and increased conversion by building a trusted foundation for agentic commerce.
Learn how Victoria's Secret & Co. brings the in-store experience home with generative AI.
Go deeper into solutions for retail:
Learn how Victoria's Secret & Co. brings the in-store experience home with generative AI.
Go deeper into solutions for retail:
Transform data into value with customers at the center
Securely integrate campaign and product data to create production-quality content at scale and uncover rich insights to drive marketing performance and consumer engagement.
Empower your marketing organization to move from reactive execution to proactive, data-driven strategy that captures market share.
Google AI propels marketing from creative development to content generation to insights. Generative media models Gemini, Gemini Flash, Imagen, and Veo accelerate personalized content creation—whether copy, image or video—boosting productivity, conversions and brand loyalty. Global brands can expand their reach and accelerate worldwide rollouts by effortlessly translating and adapting entire marketing campaigns—from headlines to detailed descriptions—ensuring messages resonate authentically with local buyers, regardless of language or location.
Marketing analytics uncovers powerful insights to drive consumer acquisition and engagement, and improve marketing performance. Integrate Google Ads into marketing and business data to provide a holistic view of performance and business impact. This integration helps drive campaign ROI with intelligent, real-time data and enables the development of custom, differentiated audience segments.
Learn how L’Oréal Groupe pioneers responsible AI visuals for beauty-tech innovation.
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Learn how L’Oréal Groupe pioneers responsible AI visuals for beauty-tech innovation.
Go deeper into solutions for retail:
Create the connected store
Drive store performance and efficiency by equipping associates with real-time data agents.
Customer feature: FairPrice Group uses gen AI to ensure product availability and resolve potential hazards, creating a positive customer experience.
Workspace for Retail elevates your customer experience, improves operational efficiencies, and boosts employee engagement by empowering corporate and frontline workers with flexible, helpful retail collaboration tools. Store associates are empowered with AI agents and Google Search to boost decision-making speed and enhance store operations. Greater inventory visibility helps to improve fulfillment and deliver superior, customer-centric service.
With Google Distributed Cloud connected, retailers can leverage our multi-tiered, fully managed global infrastructure to securely and cost-efficiently run today's applications, optimizing store performance from a single pane of glass.
Learn how Luxury conglomerate LVMH worked with Google Cloud to develop a data and AI platform that helps their brands collaborate—without sacrificing the personal touch they’re known for.
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Learn how Luxury conglomerate LVMH worked with Google Cloud to develop a data and AI platform that helps their brands collaborate—without sacrificing the personal touch they’re known for.
Go deeper into solutions for retail:
Drive sustainable and efficient operations
Reduce costs and optimize inventory using generative AI and data-driven insights.
Rapidly build, evaluate, and deploy personalized, multimodal support agents with Customer Experience Agent Studio. It connects directly with the Shopping agent, to ensure every support interaction is informed by historical context. Choose how you build–use pre-built agent templates, or create your own with our drag and drop canvas to build complex, multi-agent workflows in minutes.
Gemini Enterprise app with Google-quality search, leverages your existing data to enable deeper insights and faster discovery across the organization, while bespoke and third-party agents automate routine and repetitive tasks, freeing up employees to focus on more strategic and creative work.
The Home Depot: Helping doers get more done through a data-driven approach.
Go deeper into solutions for retail:
The Home Depot: Helping doers get more done through a data-driven approach.
Go deeper into solutions for retail:
Google Cloud AI is uniquely positioned to support retailers
Multimodal AI reasoning
Empower teams with state-of-the-art models no matter the data set to improve productivity and outcomes. Like humans, Google AI doesn't just understand words, but also images, videos, and sounds. This technology allows for a much richer understanding of information, leading to better decision-making, more efficient operations, and more personalized consumer experiences.
Learn more about Gemini →
A deep understanding of consumer intent that drives improved retail experiences
Partner with a company that knows how to design consumer experiences that achieve stronger acquisition and retention. Power your digital properties with Google-quality search, browse, recommendations, and conversational commerce, increasing conversions and reducing search abandonment.
Learn more about AI Commerce Search →
Integrated AI platform with optionality and choice
Capitalize on a unified platform to deploy AI agents and experiences quickly and securely. Build, deploy, and scale your retail solutions with Gemini Enterprise Agent Platform. Work with any model, connect to any data, and accelerate innovation without limitations.
Learn more about Gemini →
Robust retail-specialized partner ecosystem for expedited deployment
Engage with a retail-specific agency and partner ecosystem for expedited deployment. Leverage specialized partner solutions, built with Google AI, to precisely cater for your unique AI needs.
Learn more about Google Cloud partners for retail →
See how leading retailers innovate with Google Cloud
Introducing an agentic commerce solution for merchants from PayPal and Google CloudBuilding on our goal of transforming commerce, PayPal and Google Cloud are thrilled to announce that we’re bringing agentic shopping experiences to life with a new offering that combines Google Cloud’s Conversational Commerce agent with payments powered by PayPal.Read now
Lowe’s innovation: How Vertex AI helps create interactive shopping experiencesLearn how AI recommendations are helping transform Lowe’s customer experiences today across many modes of communication—not just text but imagery, video, voice, and the combination of them all.Read now
Etsy: Connecting nearly 90 million buyers with special items using gen AIEtsy creates personalized experiences for its nearly 90 million shoppers by using Vertex AI, BigQuery, Dataflow, and Gemini models to better understand inventory, customer intent, and individual buyers.Read now
L’Oréal Groupe pioneers responsible AI visuals for beauty-tech innovation By describing an idea with simple prompts, powered by Veo and Imagen models, teams can generate high-quality visuals perfectly aligned with their brand.Read now
L.L.Bean: Modernizing the IT infrastructure at a 105-year-old retailerL.L.Bean modernized its IT infrastructure by moving capabilities from its on-premises systems to Google Cloud, improving customer satisfaction and IT efficiency across multiple sales channels.Read nowResources to help accelerate your AI and cloud journey
Reports and ebooks
Blogs
Videos
2026 AI Agent Trends in Retail and CPGLearn how AI agents are empowering retail and CPG teams to drive innovation at scale. Exploring five key trends for 2026, this report details how the industry is moving beyond simple automation to intelligent agentic systems that streamline workflows, secure operations, and engage shoppers across every touch point.Download now
The ROI of AI in retail and CPGLearn how AI agents are helping engage shoppers across every touch point. Based on a survey of 585 senior leaders from retail and CPG organizations, this report unpacks the stats to give you a snapshot of how gen AI and agentic AI are delivering value today.Download now
The agentic era: Reshaping the future of business for retail and CPGLearn how AI agents are changing the way retail and CPG organizations operate, innovate, and connect with customers and clients. Download now
1.302 real-world gen AI use cases from the world's leading organizationsAI is here, AI is everywhere: Top companies, governments, researchers, and startups are already enhancing their work with Google's AI solutions.Read now
Delivering trusted and secure AILearn how Google Cloud’s approach to generative AI prioritizes enterprise-readiness with built-in mechanisms for robust data governance, privacy controls, IP indemnification, and responsible AI practices.Download now
State of AI infrastructureThis report, based on a survey of 500+ global technology leaders, uncovers the key challenges and opportunities in building a robust, secure, and cost-effective AI-ready cloud.Download nowReports and ebooks
Blogs
A new era of agentic commerce is hereGoogle Cloud is driving the shift to agentic commerce with autonomous AI that transforms passive browsing into active, personalized shopping.Read now
The AI aisle: More than a dozen reasons why retail and CPG are already seeing ROI on gen AILearn how many retailers and consumer goods companies are already putting gen AI into production—and seeing real returns across their operations.Read now
The agentic AI revolution: Reshaping retail and consumer interactionAn interview with Kapil Dabi, America's market lead for retail and consumer at Google Cloud.Read now
AI agents: How to make them your new partners for business innovationAI agents, powered by generative AI, are rapidly transforming industries by acting as intelligent, collaborative partners that can interpret goals, plan multi-step actions, and work independently across systems, marking a significant shift in how businesses can find, understand, and act on their data.Read now
How Best Buy is using generative AI to create better customer experiencesIn partnership with Google Cloud, Best Buy is building improved customer support tools and experiences using generative AI.Read now
Empowering retailers with AI for commerce, marketing, supply chains, and moreLearn how more than 20 ISV and services partners are utilizing Vertex AI, Gemini models, and other Google Cloud technologies to empower retail businesses with the tools they need to transform how employees work and shoppers engage with their brands. Read nowVideos
Google Cloud for Retail playlistLearn about Google Cloud retail solutions and how customers drive transformation across their value chain.Watch and follow
New Way Now: Retail and CPG playlistDiscover how Google Cloud customers in retail are putting AI and cloud technology to work to transform their businesses and how they connect with customers.Watch and follow
Explore Google Cloud products driving retail transformation
Frequently asked questions
What are the benefits of ecommerce modernization on Google Cloud and how does it help adapt to market changes faster?
Working with Google Cloud on ecommerce modernization means transitioning from older, rigid systems to modular, microservices-based architectures. This allows for faster innovation and agility, which is critical in today's rapidly changing retail environment. This agility means retailers can adapt faster to shifts in customer behavior or economic conditions, staying competitive and responsive. By moving away from legacy platforms to composable architectures, retailers can launch new services or updates without disrupting their entire system, saving time and resources.
How does Google Cloud help retail businesses during peak seasons?
Google Cloud provides a reliable, secure, and scalable cloud platform that can handle high traffic volumes and peak demand periods. This ensures a smooth and seamless customer experience across all channels. By having a platform that can easily scale up or down as needed, retailers can avoid website crashes or slowdowns during busy periods like holidays or promotions. This reliability enhances customer satisfaction, as they can shop without frustration, leading to more completed purchases. Ultimately, this results in increased revenue and a positive brand image.
How can Google Cloud help retailers optimize their supply chain and reduce costs?
Google Cloud provides tools for forecasting and BigQuery for data warehousing to improve demand forecasting, optimize inventory management, and reduce overall supply chain costs. The value for the retailer is significant: by using AI to predict demand accurately, retailers can avoid overstocking or stockouts, reducing storage costs and lost sales. Data analytics allow for deeper insights into supply chain operations, identifying bottlenecks, inefficiencies, and areas for cost reduction. This leads to a more agile and cost-effective supply chain, ultimately increasing profitability and customer satisfaction through better product availability.
How can Google Cloud’s associate productivity solutions empower our store employees and improve customer service?
Google Cloud provides AI-powered tools that equip store associates with real-time information and enable personalized assistance. The value for the retailer is improved employee efficiency and enhanced customer service. With these tools, associates can quickly access inventory information, product details, and customer preferences, allowing them to answer questions accurately and provide tailored recommendations. This not only improves the shopping experience but also reduces the time associates spend on manual tasks, allowing them to focus on direct customer interaction. Empowered and informed associates lead to happier customers and a more productive workforce.
How does Google Cloud support retailers in achieving their sustainability goals?
Google Cloud helps retailers achieve their sustainability goals by providing solutions to monitor and optimize energy consumption across their enterprise, stores, and distribution centers. These tools track and measure environmental impact, including carbon footprint, water usage, and waste. Google Cloud also assists in generating ESG reports, and offers 24/7 carbon-free energy, leading to lower operational costs, a sustainable future, and enhanced brand image through demonstrated environmental responsibility.
How does Google Cloud support multicloud strategies?
Google Cloud supports robust multicloud strategies through our commitment to openness and interoperable technologies. We provide consistent platforms like Google Kubernetes Engine (GKE) for managing applications across environments, and our Google Distributed Cloud solutions extend our infrastructure where you need it, ensuring you can leverage the best of all clouds without being locked in.
How long does it take to move to Google Cloud?
The time it takes to migrate to Google Cloud depends on the scope and complexity of the project. Factors like the amount of data across the organization and the specific migration strategy play a role in determining the overall timeline. Google Cloud and/or your partner of choice will help you scope your project, set priorities, and determine a realistic timeline.
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