Ogilvy China 奥美中国 | 领英 (original) (raw)
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广告服务
启发品牌和人们去影响世界 | We inspire brands and people to impact the world.
关于我们
自 1948 年以来，奥美一直致力于协助客户发展品牌和业务。我们以「无界创意」持续创造珍贵的资产，并通过人才与专长的交融，实现创新与运营。我们有来自广告、消费者体验、公关、健康和咨询领域的专家们，在 93 个市场 131 个办公室的网络之下一同协作助力客户。奥美隶属于 WPP 集团旗下（纳斯达克股票代码：WWPGY）。 Ogilvy has been growing brands and businesses since 1948. We continue that rich legacy through borderless creativity—innovating and creating at the intersection of best-in-class capabilities and talent. Our experts in Advertising, Experience, Public Relations, Health, and Consulting work fluidly across 131 offices in 93 markets. Ogilvy is a WPP company (NASDAQ: WPPGY).
所属行业
广告服务
规模
1,001-5,000 人
总部
Beijing
类型
上市公司
领域
Advertising、Experience、PR、Growth & Innovation和Health
地点
- 主要
58 Jinbao Street
9/F Huali Building
CN，Beijing
获取路线 - 399 Hengfeng Road
8/F WPP Campus
CN，Shanghai
获取路线 - 191 Bin Jiang Dong Road
3/F Jin Hai Wan Garden
CN，Guangzhou
获取路线 - 3088 Gentian Road
Unit 01A, 35/F Centralcon Tower
CN，Shenzhen
获取路线 - 89 Software Road
1/F, Building 2, G Area of Software Park
CN，Fuzhou
获取路线 - 16, Taoyuan Road
2301, South Building, Ruida International Financial Center
CN，Xiamen
获取路线
Ogilvy China 奥美中国员工
动态
- The global automotive industry is undergoing a seismic shift, with China leading the charge towards electrification and mobility. But with intensifying EV competition and rising regulatory hurdles, how can Chinese auto brands achieve long-lasting, global success? 📣 We are excited to release “Electrifying the World: a Playbook for Chinese Brands to Win Globally”, a comprehensive guide for Chinese EV brands looking to conquer overseas markets, produced in collaboration with FGS Global, Wavemaker and amp sound branding. From establishing a robust global brand management model, defining clear brand and media strategies, leveraging digital platforms and influencer marketing to foster impactful engagement, to building trust through public affairs, this playbook spotlights key areas for global success. 📥 Download your full copy now: Chinese version — https://lnkd.in/euaPXmHJEnglish version — https://lnkd.in/eM3Vi-yE #GlobalMarketing #EVMarketing #ChineseBrands Wavemaker Germany Ogilvy PR ANZ Ogilvy México Ogilvy Indonesia
- Ogilvy China 奥美中国转发了
🎉 Our Asia-Pacific teams made a strong statement at LIA - London International Awards ! Across Taipei, Mumbai, Singapore, Tokyo, Shanghai, Bangkok, Kuala Lumpur and Sydney, we proudly brought home 48 trophies: 1 Grand LIA, 4 Golds, 14 Silvers, 16 Bronzes, and 13 Finalists. Huge congratulations to all involved! Read more for the winner list: https://lnkd.in/gG2rTxnE Ogilvy Taiwan Ogilvy Singapore Ogilvy Australia Ogilvy China 奥美中国 Ogilvy Malaysia VML & Ogilvy Japan #OgilvyIndia #OgilvyThailand #BorderlessCreativivity #TeamOgilvy - It's magic when the world comes together ❤️🫂 Thank you to our incredible client and teams for making this campaign possible!
Integrated Marketing Director @ Coca-Cola | Marketing Comms, Category Management, Brand Development
3 个月 已编辑
Treated to almost a month of athletes performing herculean tasks, just thought to also pause & recognize the immense efforts put in to making this year's Olympics activation a success. With over +250 posts developed real-time, 10M engagements & +3M participants… this past month represented an olympian effort in itself. Everyone involved illustrated what's possible with teamwork, a desire to achieve excellence and pushing the limits.#cocacola #paris2024 #olympics - In a world of differences, unity is our greatest strength. In celebration of the Olympic Games Paris 2024, Coca-Cola has unveiled an immersive multi-platform campaign, "Embrace Differences, Win Together,’ designed to invite Chinese consumers to experience and celebrate the power of connection. Created in partnership with WPP Open X and led by Ogilvy, the Greater China Olympic-themed campaign features a series of short films, outdoor ads, and interactive online and offline activations that allow users to virtually embrace China’s top athletes. Read more via MARKETECH APAC: https://lnkd.in/e6sZHKvu #RealMagic #BorderlessCreativity
- China’s affluent Zoomers hold the keys to domestic market growth, but many marketers struggle to get on their wavelength. What winning strategies can unlock this opportunity? ⚡️Chris Reitermann, CEO of Ogilvy APAC & Greater China, explores 3 market shifts shaping Chinese Gen Z's expectations, and key implications for brands in an article published in the German Chamber of Commerce in China | East's latest Ticker Business Journal. Read the full article below 👇
- Fueled by a target consumer base increasingly comfortable with online car purchases, Chinese EV brands with global ambitions must prioritize building a robust digital infrastructure. 🚨 However, navigating the complexities of overseas digital ecosystems might seem daunting compared to familiar "do-it-all" apps like WeChat. Our latest publication, "Electrifying the World: a Playbook for Chinese Auto Brands to Win Globally", provides actionable recommendations on crafting bespoke digital strategies that balance short-term ROI with long-term scalability for Chinese EV brands venturing into the global market. Download your copy now: 🔗 Chinese version—https://lnkd.in/euaPXmHJ🔗 English version—https://lnkd.in/eM3Vi-yE #EVMarketing #ChineseBrands Zhenhua (Jack) Yin
- ☄️ The meteoric rise of many Chinese brands domestically has fostered an understandable belief in the efficacy of "China speed" for international expansion. However, the complexities of the global marketplace necessitate a more nuanced, long-term approach. Chinese EV marketers who embrace this mindset shift can unlock a world of opportunity beyond their borders. Learn how to define a global brand strategy, vision, and management model in our latest publication: "Electrifying the World: a Playbook for Chinese Auto Brands to Win Globally". 🔗 Chinese version—https://lnkd.in/euaPXmHJ🔗 English version—https://lnkd.in/eM3Vi-yE #EVMarketing #ChineseBrands Janet Tsai
- In the age of social media influence, car buyers turn to trusted voices, not just dealerships and traditional search engines. For auto brands, influencer marketing is no longer optional. Our latest thought leadership publication—“Electrifying the World: a Playbook for Chinese Brands to Win Globally”—explores how strategic influencer marketing partnerships can create authentic, engaging content that reaches the right audience, boosting awareness, consideration, and ultimately, sales. 📥 Download a full copy of the report here: Chinese version—https://lnkd.in/euaPXmHJEnglish version—https://lnkd.in/eM3Vi-yE #GlobalMarketing #EVMarketing #ChineseBrands #InfluencerMarketing James Baldwin #OgilvyPR