Strengthening Our Approach to Mature Content on Etsy (original) (raw)

Hi Everyone,

Etsy is deeply committed to marketplace integrity, and keeping Etsy a safe and delightful place for users around the world. Our policies are designed to protect our global community, and maintain our position as the destination for truly special, creative goods.

Etsy has long had policies in place that prohibit certain mature content and provide guidance on how to appropriately list adult items. Today, we are building on this foundation, updating our standards, and introducing more rigorous guidelines. These updates can be found in our Adult Nudity and Sexual Content policy, and will take effect on July 29, 2024. We carefully crafted this policy with the goal of continuing to enable creative expression and the spirit of our marketplace, while taking into account evolving industry standards and best practices so that we can continue to keep our users safe.

A few key changes to our policy include:

Please note that these policies apply to all listings on Etsy, including content produced using artificial intelligence. We encourage you to read through our new Adult Nudity and Sexual Content policy, as well as our updated guidance for Listing Mature Content Correctly.

We will begin enforcing these changes on July 29, and removing listings that are not compliant. In the coming weeks, we will also communicate directly with sellers who may need to update their listing images to be compliant with our new listing guidance for mature content.

These updates build upon our continued efforts to keep Etsy and our community safe, and we appreciate your understanding and support as we work to identify and remove prohibited content from our marketplace.