Roofing SEO & Web Design – Contractor Calls (original) (raw)

Skip to content

Roofing SEO & Web Design

Roofing SEO & Web DesignJoe Goldstein2023-01-09T22:01:06+00:00

Web design & SEO for Kelly Roofing, a roofer in Northern California

Is your website just a billboard?

In the right hands it can be a virtual sales rep, a lead generation machine, a way to connect shoppers to your happiest customers, and the best place to show off everything that makes your company shine.

Contractor Calls builds smart, sophisticated websites for roofers that are packed full of features to help companies like yours excel. From smart lead capture forms that help you pre-qualify leads to responsive styles that look great on any device, our team is ready to make your website the most powerful tool in your marketing arsenal. Together with our battle-tested roofing SEO campaigns, our websites have helped roofing contractors like you reach new heights for nearly a decade.

Learn more about the Contractor Calls difference, or contact us today to get started with a free consultation.

Ryan Kelly, owner of Kelly Roofing in Sonora, CA

“My revenue has gone up and advertising has gone down a ton. They also spruced up my website to be much more appealing. I’ve been happy since the day I started using them.”

Ryan Kelly · Kelly Roofing

Our Roofing SEO Campaigns Can Generate the Perfect Calls for You

Roofing contractor re-roofs a house

What is Roofing SEO?

Roofing SEO, or search engine optimization, is a big topic.

Overall, SEO is the process of getting more & better traffic from search engines, without using ads. Here’s how SEO works.

For roofing contractors, SEO can mean:

How SEO Works for Roofing Contractors

Roofing Lead Generation

For many roofing companies, lead generation is priority one. It’s impossible to get every job you bid, so the short term goal is to bid as many jobs as possible.

If it’s sheer volume you want, we can deliver. Our smart, highly-targeted SEO campaigns have put our clients on top of some of the biggest markets in the country, generating hundreds of leads for the jobs they love most.

The best part? These are 100% exclusive roofing leads. That means you won’t have to fight with storm chasers and unlicensed roofers who are happy to undercut you.

Building Your Brand

As roofers know all too well, it’s easy to lose jobs to cheap competitors who will over promise and under deliver. With that in mind, the second stage of our campaign is to build your branding. We’ll help show your audience that price shouldn’t be the only factor that goes into choosing a roofer. Our team will work with you to find new local partnerships and sponsorship opportunities, build new links, and discover new ways to show off your work and legitimacy. We’ll also optimize your branded search, so customers will see the best and most relevant profiles when searching for your business by name.

Refining Your Leads

Over time, we’ll work with you to make sure that we’re generating the right kinds of leads for your business. Our SEO campaigns can adapt to help you sell you ideal service, neighborhood, or type of client. Whether you prefer new construction roofing jobs, commercial re-roofing, residential storm repairs, or gutter replacement, we’ll get you there together.

FAQs about Our Services for Roofers

If we’re optimizing an existing site, or rebuilding a site on an old domain, it can take anywhere from 3-6 months to see real results. If we’re starting a new site on a new domain, it can take anywhere from 6-12 months to rank well enough to generate significant call volume.

But SEO doesn’t happen in isolation. Your reviews, your sponsorships and memberships, your market, and your competition all play a big role. If you want a personalized timing estimate, contact us today.

Our exact mix of SEO activities changes from month to month, based on your priorities and our resources. Each month, we usually deliver a mix of building backlinks, technical SEO improvements, content development and marketing, citation and profile development, and more.

With Contractor Calls, you set your priorities, we develop a customized strategy, and then we keep our tactics updated to meet those goals.

If you’re like most of our roofers, you probably don’t care about the latest tech jargon, and that’s fine by us.

While other roofing SEO agencies send 50 pages of charts, graphs, and other data points to make your head spin, we like to keep it simple.

Each month, you’ll get a straightforward report on progress since last time, what we worked on, and what we’re planning next.

We can also set up a trackable phone number and contact forms to show you your lead growth over time, so you can better understand your investment. ‘

Finally, you’re always welcome to speak with any of our clients to learn about their experiences working with us.

The truth is that it’s not right for every roofer. SEO might not be a good fit it:

SEO uses several dozen tactics to promote the main cornerstones of ranking a website: increasing authority, relevancy, and trust.

Authority is the oldest ranking factor, and it’s driven primarily by links. Our team will evaluate your best backlink opportunities and build them out. This involves guest posting, setting up profiles on every worthwhile directory site, developing linkable assets, and more.

Relevancy is all about demonstrating that your business is relevant for a wide variety of search needs. For example, you might know that your company installs skylights within a 30 mile radius of your headquarters, but unless you spell it out in very specific ways, Google won’t ever know. And if Google doesn’t know, then it won’t include your website in search results when people go looking for those services.

Trust is the most complicated ranking factor, and the hardest to define. Trust can include which sites link to you and how, which sites you have reviews on, how many reviews you have, and so on. It also depends on whether or not your business name, address, and phone number are consistent everywhere: if Google isn’t sure which phone number is right, they probably won’t send users to your website or profile.

Evaluating these factors, and how your business shapes up, is an ongoing process. As part of our SEO strategy, we also regularly review your competitors to learn what tactics they’re using, and which tactics we should adapt as well.

Our go-to tactics include:

Consider your options:

On the other hand, SEO:

Having a popular Instagram or Facebook page for your roofing company will keep customers engaged with your brand, help you reach their friends and family, and can help you get more out of your SEO team’s content.

But does a roofing SEO campaign need a social media campaign?

Not at all.

Google just wants to see that you’re a real brand. That means:

While social media can help, it’s not the only option. Our team will do a deep dive on your competition and see what impact a social media campaign could have in your market.

Absolutely not.

Google itself says you should never trust an SEO company that guarantees #1 rankings, and for good reason.

Your rankings depend on your website, your competitors’ websites, the search engine’s constantly changing rules, and hundreds of other factors. Since we can’t guarantee what your competitors (or Google) will do tomorrow, it’s impossible for anyone to guarantee anything.

But that doesn’t mean all hope is lost. The Contractor Calls team has handled SEO for roofing contractors for over a decade, so we know which SEO techniques are time-tested and which ones will be gone in a year.

In addition to web design and SEO, we can be your full-service webmaster. That includes hosting, security, backups, setting up new emails, and more.

We can also handle basic social media management, Google Ads/ Adwords management, and other paid search management.

Roofing Web Design

If you just want the best looking roofing website, you’re in the wrong place.

Our roofing web designs are built for performance. That means you’ll get:

Contractor Calls: get the calls you need to thrive

Contact us for a free consultation to learn what we can do for you.

Page load link

We care about your success

Want to

DOUBLE
your leads?

Contact us today for a free consultation

close-link

Go to Top