Bernardo Frossard | The Coppead Graduate Business School (original) (raw)
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Conference Presentations by Bernardo Frossard
The objective of this paper is to analyze the international movement of three major Brazilian hea... more The objective of this paper is to analyze the international movement of three major Brazilian heavy construction firms. In order to do this, it considers the endogenous and exogenous variables of the process, in other words, takes into consideration both strategies adopted by the firms, one directed to their capacities and internal interests, and the other to some factors in the domestic and international environments that influenced the external expansion decisions of these corporations. The theoretical framework that provided support for analysis of the cases were an integrative framework between the Dunning's Eclectic Paradigm and the Institutional Theory, which enabled to think international business not as an activity of exclusive interest of the firms, but also as a factor of great importance to the strategic objectives for the development of countries. Therefore, the method used was multiple case study in a comparative perspective, using the triangulation technique to collect data. The results reinforced the theoretical assumptions used in the study that, especially in situations of emerging countries, the institutional environment in which they operate influences the dynamics of corporate internationalization.
The objective of this paper is to analyze the international movement of three major Brazilian hea... more The objective of this paper is to analyze the international movement of three major Brazilian heavy construction firms. In order to do this, it considers the endogenous and exogenous variables of the process, in other words, takes into consideration both strategies adopted by the firms, one directed to their capacities and internal interests, and the other to some factors in the domestic and international environments that influenced the external expansion decisions of these corporations. The theoretical framework that provided support for analysis of the cases were an integrative framework between the Dunning's Eclectic Paradigm and the Institutional Theory, which enabled to think international business not as an activity of exclusive interest of the firms, but also as a factor of great importance to the strategic objectives for the development of countries. Therefore, the method used was multiple case study in a comparative perspective, using the triangulation technique to collect data. The results reinforced the theoretical assumptions used in the study that, especially in situations of emerging countries, the institutional environment in which they operate influences the dynamics of corporate internationalization.