Hacienda Alsacia Starbucks Coffee Farm | LinkedIn (original) (raw)
Agricultura
Sabanilla, Alejuela 5271 seguidores
ensuring the future of coffee for all
Sobre nosotros
Starbucks first and only coffee farm. Hacienda Alsacia is where we learn. It is home to our best-in-class agronomy team focused on researching and developing new, climate resilient coffee trees and supporting farmers. It is where we collaborate with farmers to help protect our planet and uplift our communities. It is where our partners (employees) gather to deepen their coffee knowledge and connect with their craft. It is where our customers experience Starbucks Coffee from seed to cup.
Sector
Agricultura
Tamaño de la empresa
De 501 a 1.000 empleados
Sede
Sabanilla, Alejuela
Tipo
Empresa pública
Especialidades
Global Research and Agronomy, Farmer Support, Research and Development , Ethical Sourcing , C.A.F.E Practices y Visitor Center
Ubicaciones
Empleados en Hacienda Alsacia Starbucks Coffee Farm
Actualizaciones
- Starbucks Expands Global Effort to Protect Future of Coffee with Two New Coffee Farms “At Hacienda Alsacia, Starbucks is working to mitigate the impacts of climate change. The company has created best practices to make growing coffee more profitable; developed the next generation of disease-resistant, quality coffee; and shared it all with farmers around the world. For example, since making the commitment to distribute 100 million coffee trees by 2025, Starbucks has distributed approximately 90 million climate-resistant coffee trees and more than 53 million coffee seedlings to farmers. Additional coffee innovation farms will enable more research in new geographies to better mitigate the threat of climate change. The new farms in Costa Rica and Guatemala will both study hybrid coffee varieties under different elevations and soil conditions, which is a critical step in the research of new genetic material. The farm in Costa Rica, located next to Hacienda Alsacia, will also be designed to explore the use of mechanization, drones and other technologies to help support labor availability challenges that farmers in Latin America are facing. In Guatemala, one of Starbucks most important origins, the farm in the Antigua Valley will replicate a smallholder farming design with conditions that mirror challenges that many farms face today. “#Starbucks #Coffee #Innovation
Starbucks Expands Global Effort to Protect Future of Coffee with Two New Coffee Farms stories.starbucks.com - Thank you for coming to see us, Susan! Pura Vida! 🌱
Strategic Marketing and Communications Professional. 15+ years agency and higher education experience. Digital | Media | Social | Content | DEI
5 meses Editado
My recent trip to Costa Rica was wonderful in many ways, but as a marketing professional and coffee lover the Hacienda Alsacia Starbucks Coffee Farm was probably my favorite stop. The branding and customer experience was completely on point. Familiar and consistent to the Starbucks standard, yet authentic to the location with lots of creative touches. And you just can’t beat sipping coffee with a waterfall view! I accidentally booked a Spanish language tour and they were able put us with another group the same day. The tour was so informative and gave me a new appreciation for the entire process. I would absolutely recommend it to anyone visiting #CostaRica. What’s your best IRL brand experience?#Branding #CoffeeLover #NTTW24- +4
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