INDU RANI | Bharathidasan University, Trichy, India. (original) (raw)

Papers by INDU RANI

Research paper thumbnail of A EMPERICAL STUDY ON “CONSUMER PREFERENCE AND SATISFACTION LEVEL”  WITH SPECIAL REFERENCE TO HIMALAYA AT DELTA REGION IN TAMIL NADU

abindra Bharati University Journal of Economics ISSN : , 2024

BSTRACT Himalaya is a worldwide innovator in the field of scientifically authenticated herbal hea... more BSTRACT
Himalaya is a worldwide innovator in the field of scientifically authenticated herbal healthcare. Its
reputation is for medical institution studied, pure, and safe herbal healthcare products that are based
on distributed scientific proof and stringent quality controls. we evaluate that there raising work
environment brings out the best in their team and allows Himalaya to develop the best products.
Himalaya is a worldwide pioneer in the field of scientifically validated herbal healthcare. IHimalaya
is the present portfolio of pharmaceuticals, personal care, baby care, well-being and animal health
products; Himalaya has evolved into a ‘head-to-heel’ herbal wellness company. This study is to
identify the customers’ preference and satisfaction towards Himalaya products and to investigate the
influence of product attribute on customer satisfaction. In today’s life Himalaya is treated as an
important ayurvedic product and Now a day’s consumers are aware in purchasing ayurvedic products.
So the study consumer preference towards Himalaya Ayurvedic Products may offer a great potential
to the market.
KEY WORDS:
customer satisfaction, herbal, Ayurvedic products, Consumer’s preference, satisfaction, Himalaya
ayurvedic products.

Research paper thumbnail of A STRUCTURAL EQUATION MODEL ANALYSIS ON THE RELATIONSHIPS  BETWEEN CUSTOMER PREFERENCES AND LOYALTY TOWARDS ORGANIC  FOOD PRODUCTS

The majority of consumers assume that organic products are risk-free since they are constructed only from natural components. In the cultivation of organic foods, no artificial fertilisers, synthetic chemicals, or pesticides are permitted under any circumstances. The organic food business in In..., 2023

The majority of consumers assume that organic products are risk-free since they are constructed ... more The majority of consumers assume that organic products are risk-free since they are constructed
only from natural components. In the cultivation of organic foods, no artificial fertilisers, synthetic
chemicals, or pesticides are permitted under any circumstances. The organic food business in India
is exhibiting positive signals of development, despite the fact that it is still in its early phases and
has a long way to go. Consumers believe that organic food is better in a number of critical aspects,
such as safety, human health, and influence on the environment. They also believe that organic
food is superior in terms of its nutritional content, flavour, freshness, and aesthetic appeal. It was
determined, via the use of structural equation modelling, which possible variables may explain
why individuals opt to purchase organic foods. Descriptive statistics were used in order to conduct
the analysis of the demographic data. According to the findings of this poll, consumers seem to
have a significant preference for the organic food alternatives that are available. This desire is
affected by a variety of different elements, one of which is the make-up of the market segment that
is being targeted. It was shown that female respondents showed a larger preference for organic
foods than their male counterparts do. People who have greater information were more likely to
choose to purchase organic products. When compared to those of other age groups, those who are
between the ages of 29 and 39 are the most likely to purchase organic food. In addition to this,
those who have a higher amount of discretionary budget often go for organic food alternatives.
Consumers have the perception that organic foods are superior than conventional meals in terms
of cleanliness, environmental friendliness, and nutritional value. This contributes to the success of
the organic food industry. This research investigates the factors that impact consumers' decisions
to purchase organic food, with the goal of assisting companies in developing more effective
marketing tactics. This research might serve as a foundation for marketers and others who deal
with aspects that effect consumer preferences across socioeconomic levels in the development of
innovative techniques to marketing to their target populations.
Keywords: Customer Preference, Loyalty, Organic Food Products

Research paper thumbnail of Development of value added foods from underutilized deseeded moringa pods

Research paper thumbnail of Control Strategy for Power Flow Management in a PV System Supplying DC Loads

IEEE Transactions on Industrial Electronics, 2000

ABSTRACT The growing concern for energy saving has increased the usage of LED-based street lights... more ABSTRACT The growing concern for energy saving has increased the usage of LED-based street lights, electronic chokes, compact fluorescent lamps, and inverter-fed drives. Hence, the load profile seen by the electrical grid is undergoing a notable change as these devices have to operate from a dc source. Photovoltaics (PV) being a major energy source, the aforementioned loads can be connected directly to the dc bus. A grid-connected PV system involves a power source (PV array), a power sink (load), and two power sources/sink (utility and battery), and hence, a power flow management system is required to balance the power flow among these sources. One such system is developed for selecting the operating mode of the bidirectional converter by sensing the battery voltage. The viability of the scheme has been ascertained by performing experimental studies on a laboratory prototype. The control strategy is digitally implemented on an Altera Cyclone II Field Programmable Gate Array (FPGA) board, and the algorithm is verified for different modes of operation by varying the load. Experimental results are presented to bring out the usefulness of the control strategy.

Research paper thumbnail of Control Strategy for Power Flow Management in a PV System Supplying DC Loads

IEEE Transactions on Industrial Electronics, 2000

ABSTRACT The growing concern for energy saving has increased the usage of LED-based street lights... more ABSTRACT The growing concern for energy saving has increased the usage of LED-based street lights, electronic chokes, compact fluorescent lamps, and inverter-fed drives. Hence, the load profile seen by the electrical grid is undergoing a notable change as these devices have to operate from a dc source. Photovoltaics (PV) being a major energy source, the aforementioned loads can be connected directly to the dc bus. A grid-connected PV system involves a power source (PV array), a power sink (load), and two power sources/sink (utility and battery), and hence, a power flow management system is required to balance the power flow among these sources. One such system is developed for selecting the operating mode of the bidirectional converter by sensing the battery voltage. The viability of the scheme has been ascertained by performing experimental studies on a laboratory prototype. The control strategy is digitally implemented on an Altera Cyclone II Field Programmable Gate Array (FPGA) board, and the algorithm is verified for different modes of operation by varying the load. Experimental results are presented to bring out the usefulness of the control strategy.

Research paper thumbnail of Digitalizationn of Stock Market

Anvesak, 2021

All individual's are connected to the net throughout the last twenty years, the technology revolu... more All individual's are connected to the net throughout the last twenty years, the technology revolution has had an intense and irreversible impact on the globe and Indian securities market has conjointly witnessed these changes. From its formal beginning within the nineteenth century, the capital of India market has return a protracted approach and might be aforementioned to be in a very maturity stage, backed by a developed system. the net has created monetary product and services obtainable to additional customers and eliminated geographical barriers. The world is going digital, and the pace of conversion is rising. Earlier investors were alone smitten by their brokers however today they're taking part additional in shopping for and commercialism of shares with the assistance of net. E-trading has saved time, energy and cash because it helps to access the market from any wherever at any time. Digital methods include company sites, external portals, social-media, Smartphone applications, web-chat, IVR phone facility, presence on web-aggregators, SMS, email, etc. These can be Own-Media, Paid-Media or Earned-Media. The first objective of this analysis paper is to research the impact of digitalized stock market. The financial services business is customer-facing, competitive, distribution-sensitive and turnaround-time sensitive. Today the high speed computers used by traders can broker a deal in nanoseconds much quicker than a human. The introduction of Algorithms into the markets has revolutionised the way stock brokers decide what stocks to buy and sell. ... Along with the benefits there will also be fraudsters manipulating the price of stocks.

Research paper thumbnail of 3 Article Dr.S.Indirani STET

All individual's are connected to the net throughout the last twenty years, the technology revolu... more All individual's are connected to the net throughout the last twenty years, the technology revolution has had an intense and irreversible impact on the globe and Indian securities market has conjointly witnessed these changes. From its formal beginning within the nineteenth century, the capital of India market has return a protracted approach and might be aforementioned to be in a very maturity stage, backed by a developed system. the net has created monetary product and services obtainable to additional customers and eliminated geographical barriers. The world is going digital, and the pace of conversion is rising. Earlier investors were alone smitten by their brokers however today they're taking part additional in shopping for and commercialism of shares with the assistance of net. E-trading has saved time, energy and cash because it helps to access the market from any wherever at any time. Digital methods include company sites, external portals, social-media, Smartphone applications, web-chat, IVR phone facility, presence on web-aggregators, SMS, email, etc. These can be Own-Media, Paid-Media or Earned-Media. The first objective of this analysis paper is to research the impact of digitalized stock market. The financial services business is customer-facing, competitive, distribution-sensitive and turnaround-time sensitive. Today the high speed computers used by traders can broker a deal in nanoseconds much quicker than a human. The introduction of Algorithms into the markets has revolutionised the way stock brokers decide what stocks to buy and sell. ... Along with the benefits there will also be fraudsters manipulating the price of stocks.

Research paper thumbnail of A EMPERICAL STUDY ON “CONSUMER PREFERENCE AND SATISFACTION LEVEL”  WITH SPECIAL REFERENCE TO HIMALAYA AT DELTA REGION IN TAMIL NADU

abindra Bharati University Journal of Economics ISSN : , 2024

BSTRACT Himalaya is a worldwide innovator in the field of scientifically authenticated herbal hea... more BSTRACT
Himalaya is a worldwide innovator in the field of scientifically authenticated herbal healthcare. Its
reputation is for medical institution studied, pure, and safe herbal healthcare products that are based
on distributed scientific proof and stringent quality controls. we evaluate that there raising work
environment brings out the best in their team and allows Himalaya to develop the best products.
Himalaya is a worldwide pioneer in the field of scientifically validated herbal healthcare. IHimalaya
is the present portfolio of pharmaceuticals, personal care, baby care, well-being and animal health
products; Himalaya has evolved into a ‘head-to-heel’ herbal wellness company. This study is to
identify the customers’ preference and satisfaction towards Himalaya products and to investigate the
influence of product attribute on customer satisfaction. In today’s life Himalaya is treated as an
important ayurvedic product and Now a day’s consumers are aware in purchasing ayurvedic products.
So the study consumer preference towards Himalaya Ayurvedic Products may offer a great potential
to the market.
KEY WORDS:
customer satisfaction, herbal, Ayurvedic products, Consumer’s preference, satisfaction, Himalaya
ayurvedic products.

Research paper thumbnail of A STRUCTURAL EQUATION MODEL ANALYSIS ON THE RELATIONSHIPS  BETWEEN CUSTOMER PREFERENCES AND LOYALTY TOWARDS ORGANIC  FOOD PRODUCTS

The majority of consumers assume that organic products are risk-free since they are constructed only from natural components. In the cultivation of organic foods, no artificial fertilisers, synthetic chemicals, or pesticides are permitted under any circumstances. The organic food business in In..., 2023

The majority of consumers assume that organic products are risk-free since they are constructed ... more The majority of consumers assume that organic products are risk-free since they are constructed
only from natural components. In the cultivation of organic foods, no artificial fertilisers, synthetic
chemicals, or pesticides are permitted under any circumstances. The organic food business in India
is exhibiting positive signals of development, despite the fact that it is still in its early phases and
has a long way to go. Consumers believe that organic food is better in a number of critical aspects,
such as safety, human health, and influence on the environment. They also believe that organic
food is superior in terms of its nutritional content, flavour, freshness, and aesthetic appeal. It was
determined, via the use of structural equation modelling, which possible variables may explain
why individuals opt to purchase organic foods. Descriptive statistics were used in order to conduct
the analysis of the demographic data. According to the findings of this poll, consumers seem to
have a significant preference for the organic food alternatives that are available. This desire is
affected by a variety of different elements, one of which is the make-up of the market segment that
is being targeted. It was shown that female respondents showed a larger preference for organic
foods than their male counterparts do. People who have greater information were more likely to
choose to purchase organic products. When compared to those of other age groups, those who are
between the ages of 29 and 39 are the most likely to purchase organic food. In addition to this,
those who have a higher amount of discretionary budget often go for organic food alternatives.
Consumers have the perception that organic foods are superior than conventional meals in terms
of cleanliness, environmental friendliness, and nutritional value. This contributes to the success of
the organic food industry. This research investigates the factors that impact consumers' decisions
to purchase organic food, with the goal of assisting companies in developing more effective
marketing tactics. This research might serve as a foundation for marketers and others who deal
with aspects that effect consumer preferences across socioeconomic levels in the development of
innovative techniques to marketing to their target populations.
Keywords: Customer Preference, Loyalty, Organic Food Products

Research paper thumbnail of Development of value added foods from underutilized deseeded moringa pods

Research paper thumbnail of Control Strategy for Power Flow Management in a PV System Supplying DC Loads

IEEE Transactions on Industrial Electronics, 2000

ABSTRACT The growing concern for energy saving has increased the usage of LED-based street lights... more ABSTRACT The growing concern for energy saving has increased the usage of LED-based street lights, electronic chokes, compact fluorescent lamps, and inverter-fed drives. Hence, the load profile seen by the electrical grid is undergoing a notable change as these devices have to operate from a dc source. Photovoltaics (PV) being a major energy source, the aforementioned loads can be connected directly to the dc bus. A grid-connected PV system involves a power source (PV array), a power sink (load), and two power sources/sink (utility and battery), and hence, a power flow management system is required to balance the power flow among these sources. One such system is developed for selecting the operating mode of the bidirectional converter by sensing the battery voltage. The viability of the scheme has been ascertained by performing experimental studies on a laboratory prototype. The control strategy is digitally implemented on an Altera Cyclone II Field Programmable Gate Array (FPGA) board, and the algorithm is verified for different modes of operation by varying the load. Experimental results are presented to bring out the usefulness of the control strategy.

Research paper thumbnail of Control Strategy for Power Flow Management in a PV System Supplying DC Loads

IEEE Transactions on Industrial Electronics, 2000

ABSTRACT The growing concern for energy saving has increased the usage of LED-based street lights... more ABSTRACT The growing concern for energy saving has increased the usage of LED-based street lights, electronic chokes, compact fluorescent lamps, and inverter-fed drives. Hence, the load profile seen by the electrical grid is undergoing a notable change as these devices have to operate from a dc source. Photovoltaics (PV) being a major energy source, the aforementioned loads can be connected directly to the dc bus. A grid-connected PV system involves a power source (PV array), a power sink (load), and two power sources/sink (utility and battery), and hence, a power flow management system is required to balance the power flow among these sources. One such system is developed for selecting the operating mode of the bidirectional converter by sensing the battery voltage. The viability of the scheme has been ascertained by performing experimental studies on a laboratory prototype. The control strategy is digitally implemented on an Altera Cyclone II Field Programmable Gate Array (FPGA) board, and the algorithm is verified for different modes of operation by varying the load. Experimental results are presented to bring out the usefulness of the control strategy.

Research paper thumbnail of Digitalizationn of Stock Market

Anvesak, 2021

All individual's are connected to the net throughout the last twenty years, the technology revolu... more All individual's are connected to the net throughout the last twenty years, the technology revolution has had an intense and irreversible impact on the globe and Indian securities market has conjointly witnessed these changes. From its formal beginning within the nineteenth century, the capital of India market has return a protracted approach and might be aforementioned to be in a very maturity stage, backed by a developed system. the net has created monetary product and services obtainable to additional customers and eliminated geographical barriers. The world is going digital, and the pace of conversion is rising. Earlier investors were alone smitten by their brokers however today they're taking part additional in shopping for and commercialism of shares with the assistance of net. E-trading has saved time, energy and cash because it helps to access the market from any wherever at any time. Digital methods include company sites, external portals, social-media, Smartphone applications, web-chat, IVR phone facility, presence on web-aggregators, SMS, email, etc. These can be Own-Media, Paid-Media or Earned-Media. The first objective of this analysis paper is to research the impact of digitalized stock market. The financial services business is customer-facing, competitive, distribution-sensitive and turnaround-time sensitive. Today the high speed computers used by traders can broker a deal in nanoseconds much quicker than a human. The introduction of Algorithms into the markets has revolutionised the way stock brokers decide what stocks to buy and sell. ... Along with the benefits there will also be fraudsters manipulating the price of stocks.

Research paper thumbnail of 3 Article Dr.S.Indirani STET

All individual's are connected to the net throughout the last twenty years, the technology revolu... more All individual's are connected to the net throughout the last twenty years, the technology revolution has had an intense and irreversible impact on the globe and Indian securities market has conjointly witnessed these changes. From its formal beginning within the nineteenth century, the capital of India market has return a protracted approach and might be aforementioned to be in a very maturity stage, backed by a developed system. the net has created monetary product and services obtainable to additional customers and eliminated geographical barriers. The world is going digital, and the pace of conversion is rising. Earlier investors were alone smitten by their brokers however today they're taking part additional in shopping for and commercialism of shares with the assistance of net. E-trading has saved time, energy and cash because it helps to access the market from any wherever at any time. Digital methods include company sites, external portals, social-media, Smartphone applications, web-chat, IVR phone facility, presence on web-aggregators, SMS, email, etc. These can be Own-Media, Paid-Media or Earned-Media. The first objective of this analysis paper is to research the impact of digitalized stock market. The financial services business is customer-facing, competitive, distribution-sensitive and turnaround-time sensitive. Today the high speed computers used by traders can broker a deal in nanoseconds much quicker than a human. The introduction of Algorithms into the markets has revolutionised the way stock brokers decide what stocks to buy and sell. ... Along with the benefits there will also be fraudsters manipulating the price of stocks.