sana shabir | Central University Of Kashmir (original) (raw)
Address: Srinagar, Kashmir, India
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This paper aims at analyzing the impact of internal marketing on employees' job satisfaction and ... more This paper aims at analyzing the impact of internal marketing on employees' job satisfaction and patient satisfaction based on the primary survey of twenty-five hospital administrators, seventy-five healthcare workers and seventy-five patients across five major public hospitals of Srinagar, Jammu and Kashmir. Three questionnaires were used for this study. The first one measured internal marketing while the second one contained questions on employee job satisfaction. The third questionnaire was administered to measure patient satisfaction level. Survey data has been analyzed using one sample statistics and Pearson Correlation. Empirical analysis reveals a varied response on internal marketing, employees' satisfaction, and patients' satisfaction. The analysis of correlation coefficient indicates a positive relationship between internal marketing and employee satisfaction. However, the relationship is non-conclusive between internal marketing and patient satisfaction as well as employee satisfaction and patient satisfaction. This analysis provides an opportunity to hospital administration in using internal marketing concept in improving employee and patient satisfaction.
This paper aims at analyzing the impact of internal marketing on employees' job satisfaction and ... more This paper aims at analyzing the impact of internal marketing on employees' job satisfaction and patient satisfaction based on the primary survey of twenty-five hospital administrators, seventy-five healthcare workers and seventy-five patients across five major public hospitals of Srinagar, Jammu and Kashmir. Three questionnaires were used for this study. The first one measured internal marketing while the second one contained questions on employee job satisfaction. The third questionnaire was administered to measure patient satisfaction level. Survey data has been analyzed using one sample statistics and Pearson Correlation. Empirical analysis reveals a varied response on internal marketing, employees' satisfaction, and patients' satisfaction. The analysis of correlation coefficient indicates a positive relationship between internal marketing and employee satisfaction. However, the relationship is non-conclusive between internal marketing and patient satisfaction as well as employee satisfaction and patient satisfaction. This analysis provides an opportunity to hospital administration in using internal marketing concept in improving employee and patient satisfaction.