Sandini J L Soopramanien | Curtin University (original) (raw)
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Papers by Sandini J L Soopramanien
stipulates that ethics in business are meant to elucidate ethical quandaries using certain princi... more stipulates that ethics in business are meant to elucidate ethical quandaries using certain principles and theories and guide decision making. Its importance is emerging slowly as seen in the case of SFS (Specialty Fleet Services) which even have an ethics review board. This essay highlights the ethical issues of the case study titled 'World Class Bull', analyses them from the four perspectives namely Utilitarian, Deontology, Liberal and virtue ethics. It is then followed by a reasonable decision based on the analysis and concludes by examining what was done and how the process could have been improved by reflecting on it.
This report entails the descriptive analysis of the latest research and practice of SMEs in the m... more This report entails the descriptive analysis of the latest research and practice of SMEs in the marketing field and recommendations for Unity House. Section 1.0 introduces SMEs and its importance to the economy. Section 2.0 comprises of the business profile of Unity House and the current marketing strategies to be implemented. Section 3.0 explains broadly the significance of marketing for SMEs and the vital role played by SMEDA in their success. Section 4.0 states what most researchers found to be the ultimate marketing tool driving the success of small businesses. Section 5.0 gives a detailed analysis of the hypotheses made by marketing experts related to the market of Unity House. The marketing experts are Mr Khodabacus, Marketing and Communications Manager for various small hotels and Mr Permal, owner of small apartments. Two of these sections involve affiliate and digital marketing strategies. The third section being 5.3 illustrates the information acquired through a sample survey whereby two types of advertising were mostly used. Section 6.0 comprises of Mauritian statistics whereby the Republic of Mauritius has recently decided to give SMEs more support and subsidies in their marketing practices. Section 7.0 concludes stating the emerging importance of digital marketing to SMEs due to their lack of finance. Furthermore, it is seen that is the key to internationalization and desired visibility. Section 8.0 outlines the recommendations by marketing experts, the chosen student and a founder of an online newspaper. Prior to the appendix, the list of experts can be seen in section 9.0.
stipulates that ethics in business are meant to elucidate ethical quandaries using certain princi... more stipulates that ethics in business are meant to elucidate ethical quandaries using certain principles and theories and guide decision making. Its importance is emerging slowly as seen in the case of SFS (Specialty Fleet Services) which even have an ethics review board. This essay highlights the ethical issues of the case study titled 'World Class Bull', analyses them from the four perspectives namely Utilitarian, Deontology, Liberal and virtue ethics. It is then followed by a reasonable decision based on the analysis and concludes by examining what was done and how the process could have been improved by reflecting on it.
This report entails the descriptive analysis of the latest research and practice of SMEs in the m... more This report entails the descriptive analysis of the latest research and practice of SMEs in the marketing field and recommendations for Unity House. Section 1.0 introduces SMEs and its importance to the economy. Section 2.0 comprises of the business profile of Unity House and the current marketing strategies to be implemented. Section 3.0 explains broadly the significance of marketing for SMEs and the vital role played by SMEDA in their success. Section 4.0 states what most researchers found to be the ultimate marketing tool driving the success of small businesses. Section 5.0 gives a detailed analysis of the hypotheses made by marketing experts related to the market of Unity House. The marketing experts are Mr Khodabacus, Marketing and Communications Manager for various small hotels and Mr Permal, owner of small apartments. Two of these sections involve affiliate and digital marketing strategies. The third section being 5.3 illustrates the information acquired through a sample survey whereby two types of advertising were mostly used. Section 6.0 comprises of Mauritian statistics whereby the Republic of Mauritius has recently decided to give SMEs more support and subsidies in their marketing practices. Section 7.0 concludes stating the emerging importance of digital marketing to SMEs due to their lack of finance. Furthermore, it is seen that is the key to internationalization and desired visibility. Section 8.0 outlines the recommendations by marketing experts, the chosen student and a founder of an online newspaper. Prior to the appendix, the list of experts can be seen in section 9.0.