Digital Marketing Courses by CXL (original) (raw)

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A

CRO, Test and Learn

Learn how to run statistically valid A/B test and what to test at an introductory level.

CRO, Test and Learn

Start making more money with your online experiments.

B2B Marketing, B2B Strategy, Digital Marketing Fundamentals, Strategies, Growth Marketing, Digital Marketing

Use two proven frameworks to create a winning Account-Based Marketing (ABM) program within six weeks.

Plan and Process, CRO

Grow your Experimentation Maturity, get stakeholder buy-in and build a Culture of Experimentation.

B2B Marketing, Paid Ads, PPC, Archived Courses

Maximize ROI by optimizing your campaigns, targeting with precision, creating compelling ad creatives, using expert tracking and measurement and scaling efficiently.

Google Tag Manager, Marketing Analytics

Turn your website into a tracking machine by mastering Google Tag Manager

Demand Capture, B2B Marketing, Customer acquisition, Digital Marketing, Paid Ads, PPC, Archived Courses

Learn LinkedIn campaign optimization strategies to maximize performance while minimizing costs.

B2B Marketing, B2B Strategy, Strategies, Growth Marketing

Modernize your ABM with AI. Surface the right accounts, write the outreach, and tailor your message to increase efficiency.

Marketing Strategy and Management, B2B Marketing, B2B Strategy, Strategies, Growth Marketing

Align marketing, sales and leadership: Increase pipeline quality and go-to-market efficiency.

Product Marketing, Functions, Digital Marketing, Marketing Analytics, Archived Courses

Learn to leverage strategic analyst relations to accelerate your product marketing program and goals.

Marketing Psychology, Psychology foundations

Learn how to get attention and maintain it.

Technical Content Marketing, Visualization and Attribution, Distribution and Attribution, Marketing Analytics

Learn how attribution makes your marketing work.

Brand Management, Growth Marketing, User Focus, Build your Tribe, Archived Courses

Grow lasting brand affinity by building an audience beyond your existing customer base.

AI for Marketing, Technical Content Marketing, B2B Marketing, B2B Strategy, Content Research, Growth Marketing, User Focus

Stop guessing what your audience wants. Use AI to listen at scale, extract insight, and act fast.

B

AI for Marketing, B2B Marketing, B2B Strategy, Strategies, Growth Marketing, Demand Generation

Learn strategies to prevent revenue loss from outdated marketing practices.

AI for Marketing, B2B Marketing, B2B Strategy, Strategies, Growth Marketing

What to run, what to skip, and how AI helps execution across outbound, content, and brand.

Learn how to adapt your B2B marketing for shifting habits and AI.

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Marketing Psychology, Psychology foundations

Apply proven psychology principles to build trust, influence decisions, and design offers that convert.

Google Analytics, Marketing Analytics

Get more out of your CRO data with BigQuery and learn how to structure your data for other applications, like Google Sheets and Looker Studio.

AI for Marketing, B2B Marketing, Organic Traffic, SEO

What good is a business if no one knows about it? Gaetano DiNardi demonstrates how a Bottom-of-Funnel SEO approach can put your business in the spotlight.

Brand Management

Stand out in oversaturated markets with radical differentiation, master campaign efficiency, create a strong brand identity, and build a confident community strategy.

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Brand Management, Brand success

Grow lasting brand affinity by building an audience beyond your existing customer base.

Brand Management, Growth Marketing, User Focus, Measuring brand, Archived Courses

Master brand measurement concepts, select the right metrics, and create a brand tracking dashboard for success.

Brand Management, Brand success

Discover the formula to develop a brand that attracts customers effortlessly

Strategies, Growth Marketing, CRO, Archived Courses

Supercharge your advantage by learning how to build a highly innovative product.

AI for Marketing, Brand Management, Brand success, Growth Marketing, User Focus

Access existing audiences, develop distinctive assets, and develop a POV to grow pipeline with trigger-based strategies.

Marketing Psychology, Neuromarketing and persuasion models

Learn persuasion principles, that can be used to maximize user retention.

AI for Marketing, B2B Marketing, Strategies, Growth Marketing, Organic Traffic, Digital Marketing, Content Marketing

Collect audience insights, align content with buyer intent, and write persuasive CTAs to deliver consistent, quality B2B leads.

Marketing Psychology, Neuromarketing and persuasion models

Learn what to do and what to avoid to build and maintain trust with your customers.

C

Marketing Psychology, Neuromarketing and persuasion models

Explore various biases that influence purchase behaviors all the time, that are relevant to digital marketing.

Brand Management, Growth Marketing, User Focus, Build your Tribe, Archived Courses

Create raving brand advocates and meaningful connection

Product Marketing, Intelligence and strategy, Growth Marketing, User Focus, Digital Marketing, Archived Courses

Learn how to build a world-class competitive intelligence program – regardless of your company’s size or resources.

Product Marketing, Technical Content Marketing, Content Strategy, Functions, Growth Marketing, Content and Copy, Digital Marketing, Demand Generation, Content Marketing

Learn a research framework that generates a sustainable source of data-backed ideas.

Technical Content Marketing, Growth Marketing, Content and Copy, Digital Marketing, Distribution and Attribution, Demand Generation

Increase your efficiency and maximize your reach with content

AI for Marketing, Technical Content Marketing, B2B Marketing, Growth Marketing, Content and Copy, Content and Email, Digital Marketing, Demand Generation, SEO, Content Marketing

Develop a world-class content marketing program.

CRO

Become a master of experimentation. You’ll be able to improve the conversion rates on any website.

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CRO

Learn how to start, build and grow and streamline your CRO agency.

Plan and Process, CRO

Companies often ship without testing and lose millions in revenue. CRO is made for rapid iteration based on learnings from experimentation.

CRO, Test and Learn

Learn to use your traffic volume for greater ROI, and maximize potential by testing the most impactful aspects of your site.

Ecommerce, Customer Retention, Digital Marketing, Archived Courses

Implement an excellent customer experience and show the best-in-class techniques that top-performing and leading brands in ecommerce are using.

Ecommerce, Customer Retention, Digital Marketing, Archived Courses

Understand and utilize your customer journey to increase sales.

Ecommerce, Customer Retention, Archived Courses

Make customer retention your number one growth channel

Ecommerce, Customer Retention, Digital Marketing, Archived Courses

Enroll to master creating reality-based customer segments based on their actions and motivations.

Product Marketing, Functions, Archived Courses

Practical techniques for product marketers to understand and leverage customers to fuel better storytelling.

D

Visualization and Attribution, Marketing Analytics

Learn how to present and visualize data to change minds and facilitate action.

Marketing Psychology, Psychology foundations

Identify and understand decisions users make on your site.

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Marketing Analytics

Build deep skills in the discipline of analytics. Become a true data-driven marketer.

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Digital Marketing

Master acquisition channels such as Meta, Google, and LinkedIn ads; learn optimization frameworks and create effective content marketing programs.

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Marketing Psychology

Learn how to increase your online sales by utilizing digital and behavioral psychology, persuasion and neuromarketing.

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Brand Management, Marketing Psychology, Brand success, Neuromarketing and persuasion models, CRO, Decide and Act

Understand what motivates your customers to convert.

E

Ecommerce, Digital Marketing, Ecommerce strategy, Archived Courses

Strategize your way into a flourishing ecommerce brand with unlimited growth potential.

Ecommerce, Growth Marketing, Content and Copy, Digital Marketing, Archived Courses

Reduce ad costs & harness content marketing for scalable brand growth & revenue.

Ecommerce, Marketing Analytics, Ecommerce measurement, Archived Courses

Understand the core metrics driving business growth and how to track them to optimize for maximum profitability.

Ecommerce, Digital Marketing, Ecommerce measurement, Archived Courses

Discover a simple approach to building revenue forecasts you can hit — purchase inventory and confidently plan cash flow.

Ecommerce

Master ecommerce metrics. Excel in organic & paid channels. Sell on Amazon, Marketplace & Google. Optimize customer journeys.

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Ecommerce, Digital Marketing, Ecommerce strategy, Archived Courses

Display products enticingly and optimize paths to purchase no matter where users enter your website or where they are on that path.

Ecommerce, Organic Acquisition, Digital Marketing, Archived Courses

Learn everything you need to know to optimize your site for SEO, build a content and link-building strategy, and generate more organic traffic and (more importantly) revenue.

Ecommerce, Organic Acquisition, Digital Marketing, Archived Courses

Learn to leverage email & SMS marketing to sustainably grow your Ecommerce business.

Technical Content Marketing, B2B Marketing, Digital Marketing Fundamentals, Growth Marketing, Content and Email, Digital Marketing, Distribution and Attribution, Demand Generation

Learn to build your email list, what copy, design and content works, and use data to make your email marketing relevant to your subscribers, driving up response rates and revenue.

Technical Content Marketing, Visualization and Attribution, Distribution and Attribution, Marketing Analytics

Unlock hidden growth opportunities by reevaluating your Excel skills. Don't underestimate its potential impact.

Plan and Process, CRO

Get larger experimentation wins, more team engagement, and more management buy-in for your experimentation program.

AI for Marketing, B2B Marketing, B2B Strategy, Strategies, Growth Marketing

Learn a go-to-market framework that helps you test, kill bad ideas, and scale only what works fast.

F

Demand Capture, PPC, Archived Courses

Learn how to power up your Facebook ads with top-notch ad creatives.

Demand Capture, PPC, Archived Courses

Maximize results with rigorous testing and optimization backed by data. Learn proven experimentation techniques to achieve breakthrough performance.

Demand Capture, PPC, Archived Courses

Learn what works on Facebook Ads today Facebook Ads with a walkthrough of everything, from setting up tracking to making effective creative.

Digital Marketing, Archived Courses

This course will help you understand the current landscape of the Facebook and Instagram environment and what you can do to continue winning in its new era.

G

Google Analytics, CRO, Digital Marketing, Marketing Analytics, Decide and Act

Learn how to audit and debug Google Analytics 4 and improve your implementations.

Google Analytics, Marketing Analytics

This course is designed for people who will be implementing GA4, modifying it, or who want to understand GA4 at a deeper level.

CRO, Test and Learn

CRO good practices to start with.

Demand Capture, PPC

Master smart and incremental decision-making in Google Ads with the Experiments feature.

Demand Capture, PPC

Learn how to navigate Google Ads with confidence, and launch and optimize your first campaign.

Ecommerce, Paid Acquisition, Digital Marketing, Archived Courses

In this course, you will learn what Google options are amazing, which still require a human touch, and how to be a superior marketer in this environment.

Digital Marketing Fundamentals, Google Analytics, Digital Marketing, Marketing Analytics

Learn about GA4, the GA4 Event Model and Event types. Learn about customizing dashboards RealTime and understand Acquisition, Engagement and other types of Reports.

Ecommerce, Paid Acquisition, Customer acquisition, Digital Marketing, Archived Courses

Discover how, and when, to create a more granular structure that helps Google's automation rather than hinder it or create more needless work for you.

Google Tag Manager, Marketing Analytics

Apply basic GTM knowledge for increased power and control over data measurement.

PPC

Learn to identify a primary growth channel, to set up a profit first method to Ads and Affiliate marketing and own your own data.

Demand Capture, B2B Marketing, Growth Marketing, Organic Traffic, Search, SEO

Give your content marketing program a unique competitive advantage in high-competition SERP environments

Growth Marketing

Learn the secrets of fast-growing companies. You’ll be able to execute marketing programs for continuous growth.

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B2B Marketing, B2B Strategy, Strategies, Growth Marketing

Master your Growth Strategy in user engagement, customer acquisition, and team building for sustainable business success.

H

Marketing Psychology, Assess, CRO, Applied behavioral psychology

Increase experiment win rate and impactful results with Neuromarketing, Behavioral Design, and psychology.

Product Marketing, Digital Marketing, Working with other teams, Archived Courses

Construct high-performing product marketing teams.

I

B2B Marketing, B2B Strategy, Strategies, Growth Marketing

AI is evolving ICP targeting: Build dynamic ICP models with real signals, and use AI to deploy an ABM program that turns them into pipeline.

B2B Marketing, Customer acquisition, Digital Marketing, Paid Ads, PPC

Plan your next 12 months and apply AI bidding, targeting, tracking and PMax to improve ROAS.

AI for Marketing, Growth Marketing, Search, SEO

Get your content strategy AI-ready and make sure your brand is showing up in LLMs.

Brand Management, Demand Capture, Ecommerce, Growth Marketing, User Focus, Customer Retention, Messaging and Copywriting, Search, Archived Courses

PRs and SEOs are after the same thing, attention. This program will help you learn the tactical strategic skills needed to excel.

CRO, Decide and Act, Archived Courses

Obtain an intermediate understanding of statistical concepts, descriptive and inductive statistics, forecasting and more.

Product Marketing, Intelligence and strategy, Digital Marketing, Archived Courses

Learn the fundamentals of product marketing, tools, and metrics you need to succeed as a product marketer.

L

CRO, Decide and Act

Improve conversion with a practical framework that uses psychology, research and page characteristics.

Marketing Psychology, Psychology foundations

Explore three different methods of learning, as well as the key mechanisms involved in memory.

Demand Capture, B2B Marketing, Paid Ads, PPC

Learn what your options are and how to create experiments to extract the most value possible from your LinkedIn Ads.

M

Digital Marketing Fundamentals, Digital Marketing

How to build and run a high-performance marketing team

Brand Management, Product Marketing, Intelligence and strategy, Messaging and Copywriting

Get better-fit customers through your pipeline, faster. Make an Impact with messaging that matters.

N

Marketing Psychology

Learn about cognitive models and how they apply to page design.

O

AI for Marketing, Demand Capture, B2B Marketing, Growth Marketing, Organic Traffic, Search, SEO

Learn On-Site strategy, Technical, On-Page SEO and internal linking. Learn to use SEO tests and Programmatic pages to grow traffic.

AI for Marketing, Growth Marketing, Search, SEO

If AI is rewriting the way people research – how do you show up, stand out, and win?

P

Product Marketing, B2B Marketing, B2B Strategy, Strategies, Growth Marketing, Digital Marketing, Working with other teams

Turbocharge Your Marketing Output with Partner Marketing

Marketing Psychology, Psychology foundations, CRO, Decide and Act

Understanding how people work, so you could convert them.

B2B Marketing, Customer acquisition, Digital Marketing, Paid Ads, PPC

Apply a systematic approach that separates profitable PPC campaigns from expensive experiments.

Brand Management, Brand success, Growth Marketing, User Focus, Archived Courses

Learn to carve out your company as a Market of One–an organization that is sought after for what makes it unique.

Product Marketing, Intelligence and strategy, Digital Marketing

Drive growth by effectively narrating your brand's story.

Google Analytics, Marketing Analytics

Learn the strategic and technical components of how to manage and successfully implement GA4 with an in-depth guide for your team.

Product Marketing, Digital Marketing Fundamentals, Intelligence and strategy, Digital Marketing

Learn how to solve the important question of pricing with value-based pricing and different pricing research methods.

Marketing Psychology, Applied behavioral psychology

Learn the 5 principles of persuasive design.

Product Marketing, Intelligence and strategy, Marketing Analytics, Archived Courses

Learn to make data-driven product decisions

Product Marketing, Functions, Growth Marketing, User Focus, Digital Marketing, Archived Courses

Lead impactful product launches that disrupt the market and grow your business

Product Marketing

Lead impactful GTM launches, unite teams, and drive company growth across all industries and sizes.

You need to purchase _C_XL All-Access subscription to access this content.See details

Product Marketing, Functions, Demand Generation

Build your brand’s reputation and engage audiences throughout the buying journey through product marketing content.

B2B Marketing, B2B Strategy, Digital Marketing Fundamentals, Digital Marketing

Simplify marketing campaigns with a clear project management process.

Ecommerce, Digital Marketing, Ecommerce strategy, Archived Courses

Learn everything you need to know to plan and execute meaningful promotions to help drive profitable growth for your business.

R

Brand Management, Marketing Strategy and Management, Brand success, Growth Marketing, User Focus, Archived Courses

Make your brand radically stand out.

Product Marketing, Intelligence and strategy, Archived Courses

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B2B Marketing, B2B Strategy, Demand Generation

Reduce CAC and cost per qualified demo by 15% and get more leads. Lower waste and get more clarity across the entire funnel.

S

Product Marketing, Digital Marketing, Working with other teams, Archived Courses

Drive repeatable results with sales and customer success enablement.

Brand Management, B2B Marketing, B2B Strategy, Growth Marketing, User Focus, CRO, Digital Marketing, Messaging and Copywriting, Content Marketing, Decide and Act

Stop letting amateur copy wipe out your conversions

Technical Content Marketing, B2B Marketing, Content Strategy, Growth Marketing, Content and Copy, Content and Email, Digital Marketing, Demand Generation, Content Marketing

Learn the methods that are used to scale content marketing.

Product Marketing, Intelligence and strategy, Growth Marketing, User Focus, Archived Courses

Learn how to build buyer personas and segments that drive winning go-to-market strategies.

Ecommerce, Paid Acquisition, Digital Marketing, Archived Courses

Discover an efficient system for optimizing Amazon traffic and conversions in this course.

Demand Capture, Technical Content Marketing, Content Strategy, Growth Marketing, Digital Marketing, Distribution and Attribution, Search, SEO, Content Marketing

Learn this proven link building system your stakeholders want to see.

AI for Marketing, Demand Capture, Technical Content Marketing, B2B Marketing, Content Strategy, Growth Marketing, Organic Traffic, Digital Marketing, Search, SEO, Content Marketing

Transform your approach to content. Learn to establish SEO content goals, advanced ways to find topic ideas and map that your content calendar.

Google Analytics, Marketing Analytics

Understand complex GA4 implementation challenges and develop a toolkit for solutions.

AI for Marketing, Growth Marketing, Content and Copy

Turn your brand strategy, tone of voice, and best-performing content into a dedicated AI writing assistant for your team.

CRO, Test and Learn

Master statistical hypothesis testing for optimized A/B tests, informed decision-making, and precise results interpretation.

CRO, Test and Learn

Overview of the statistical concepts that every marketer and optimizer should know.

Brand Management, Messaging and Copywriting

Master storytelling to stay relevant, foster relationships, and succeed in both business and life.

Digital Marketing Fundamentals, Google Analytics, Digital Marketing, Marketing Analytics

Master GA4 strategies and practical applications. Align business objectives with KPIs and implement effective data collection techniques.

Assess, CRO

How to run and triangulate qualitative and quantitative research methods to inform your experimentation efforts.

T

Technical Content Marketing

Master data analysis techniques, research user journeys & challenges to create & execute technical content strategies.

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CRO, Test and Learn

This course will help you decide when to run what kind of tests.

Archived Courses

Unlock actionable insights by utilizing the Measurement Matrix to enhance your data implementation.

Archived Courses

Analyzing transactional data to understand and optimize your customer's journey.

U

Brand Management, Brand success

Find what truly makes your agency different, attract clients who already “get it,” and build a memorable brand that cuts through the noise.

Ecommerce, Marketing Analytics, Ecommerce measurement, Archived Courses

Simplify complexity by measuring profitability on a per-unit basis and understand better the health, success, and long-term sustainability of your business.

Brand Management, Technical Content Marketing, Content Research, Assess, Growth Marketing, User Focus, CRO, Measuring brand

Make smarter decisions. Build better products. Get happier customers.

Growth Marketing, User Focus

Create happier customers , increase sales and reduce churn with user-centric marketing

V

AI for Marketing, B2B Marketing, Customer acquisition, Digital Marketing, Paid Ads, PPC

This course explores what does and doesn't work on LinkedIn, and it also guides you to validate if LinkedIn is the ideal platform for you.

AI for Marketing, B2B Marketing, Customer acquisition, Digital Marketing, Paid Ads, PPC

Learn to plan, create, and manage effective Meta Ads campaigns.

Brand Management, Product Marketing, Technical Content Marketing, Content Research, Intelligence and strategy, Assess, Growth Marketing, User Focus, CRO, Measuring brand

Learn how to become truly customer-centric.

W

Product Marketing, Digital Marketing, Working with other teams, Archived Courses

Master frameworks that sync Product Marketing with Product Management for streamlined collaboration.

Old playbooks are burning your budget.

Discover the new ones filling the pipeline.

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