GA4 Intermediate (original) (raw)

Set up and optimize Google

Analytics 4 like a pro

5h 00min | 31 lessons | 29 downloadable resources

In this course, you will learn how to:

Implement advanced GA4 configurations for precise tracking.
Utilize Google Tag Manager to enhance event tracking efficiency.
Customize GA4 reports to align with specific business objectives.
Set up cross-domain tracking to understand user journeys comprehensively.
Troubleshoot and resolve common data issues to ensure accuracy.

English subtitles Certificate included

Trusted by marketers at

Master Google Analytics 4 to optimize tracking and generate higher quality data

Course Length:

5h 00min. 31 lessons.

Gain complete control over your GA4 setup and ensure every data point is accurate, actionable, and aligned with your business goals. This course teaches you how to configure GA4 properly, streamline tracking with Google Tag Manager, customize reports for deeper insights, and implement cross-domain tracking. You’ll also discover expert techniques to troubleshoot issues and optimize event management for cleaner, more reliable data.

After completing this online course on intermediate Google Analytics 4, you will be able to assist your team and company with:

Configure and optimize GA4 for precise data tracking.
Implement and manage advanced event tracking using Google Tag Manager.
Customize analytics reports to reflect critical business metrics.
Set up cross-domain tracking to monitor user behavior across platforms.
Identify and resolve data discrepancies to maintain accuracy.

This course is for you if you are responsible for:

Managing and analyzing data in GA4.
Improving marketing performance through better data insights.
Customizing tracking to measure high-value user interactions.
Ensuring data accuracy for reporting and decision-making.
Extracting meaningful insights to optimize business performance.

Look no further than CXL, this is the best and most recommended course you will find on Intermediate Google Analytics 4.

See Pricing

Course Curriculum

GA4 Intermediate

This course is for – GA4 implementers or administrators, and users who want to understand GA4 more deeply.

We’ll examine some of the different ways we can add GA4 tracking to a website.

There are hundreds of ways to add GA4 to WordPress.

Google Tag (gtag) is one of the options for installing GA4 on a website.

Review the main (non-hidden) config options in the Google Tag settings.

Discover more hidden configuration settings

We’ll finish up settings in Google Tag.

Review the Enhanced Measurement Events and discuss which to leave on and which to switch off.

The GA4 Data Model power comes from the parameters which define an event.

An introduction to Google Signals.

We explore the rest of the data settings, including making sure our data will last longer than two months.

GA4 is not an island.

One of GA4’s advantages is its free integration with BigQuery.

There are a few potentially important admin settings that may not be touched that often, but are very important when they’re necessary.

Each analytics account can have a reporting life cycle, covering everything from bare-bones generic to fully-customized reporting using tools like Looker Studio or Tableau.

A guide to setting up a new report and collection.

There’s nothing worse than reports that show data that doesn’t apply to you.

A guide to using Audiences in GA4 and Google Ads.

Explorations are the analysts’ best friend in GA4.

Debug view not working? Chrome extensions acting funky?

Want to become a great analyst?

Equally powerful and frustrating, we’ll dive into the debug view and how we sometimes have to debug the debugger.

Understand an ecommerce implementation from scratch.

Sometimes it’s easier to let somebody else do the heavy lifting.

Enough with the theoretical – let’s go buy something!

When should you use a custom event versus a recommended or enhanced-measurement event?

GA4 can receive events from multiple sources.

If you want to have the most control and the most long-term reliability, GTM is your best way to send events to GA4.

The goal of analytics is to track significant user interactions.

About the expert

Fred Pike

Managing Director / COO @ Northwoods Software

Fred Pike is a Managing Director at Northwoods Software and leads their GA/GTM Practice Area.

A sought-after educator, he has spoken multiple times at such events as MeasureSummit, SuperWeek, GA4Ward, MN Search, etc. “GA4 Intermediate” was his fifth CXL course, making “Strategic Analytics Framework for GA4” his sixth.

At any time, you can find Fred digging into the intricacies of GA4, walking his beloved Pekingese Xuxa, or playing mandolin with the Milwaukee Mandolin Orchestra.

This online course

comes with a
Certificate

Completing this course earns you an official CXL GA4 Intermediate Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.

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Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.

Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.