TikTok Users, Stats, Data, Trends, and More — DataReportal – Global Digital Insights (original) (raw)

Page updated: 11 May 2023

In September 2021, TikTok announced that it had 1 billion global monthly active users,(a) placing it 6th in our ranking of the world’s most ‘active’ social media platforms.(b)

Meanwhile, data published in the company’s self-service advertising tools show that marketers could reach 1.092 billion users aged 18 and above* on TikTok in April 2023.(c)

What’s more, data published in the company’s self-service advertising tools shows that TikTok’s potential advertising reach has grown steadily over the past three months.(c)

The total number of users that marketers can reach with ads on TikTok increased by roughly 41 million (+3.9%) in the three months leading up to April 2023.(c)

These latest figures indicate that marketers can reach roughly 13.6% of all the people on Earth using ads on TikTok today.(d)

However, because the company only publishes advertising audience data for users aged 18 and above*, TikTok’s actual audience reach rate will likely be higher than these figures suggest.(b)

Digging deeper

Want the full story? Scroll down to find all the latest data, insights, and trends you need to understand TikTok use all over the world, including:

Towards the bottom of this page, you’ll also find a complete report on TikTok’s audience around the world.

You can also learn how TikTok compares to other social media platforms on our social media overview page.

Important notes

Unless stated otherwise, all figures are based on Kepios analysis of data sourced directly from TikTok’s own tools and resources, and ByteDance statements regarding TikTok. You’ll find details of individual data sources listed at the bottom of this article.

We update this page on a regular basis, so if you’d like to link to a specific figure (which may change in future updates), you might prefer to link to one of our individual Global Digital Reports instead.

How many TikTok users are there in 2023?

TikTok is one of the world’s top social platforms, but just how many people use TikTok today?

Data published in a recent company blog post shows that TikTok had a total of 1 billion monthly active users around the world in September 2021.(a)

Meanwhile, the company’s self-service advertising tools indicate that marketers could reach 1.092 billion users aged 18 and above on TikTok in early April 2023.(c)

Note that the difference between these two numbers is primarily due to the fact that the company’s self-service advertising tools only report advertising audience data for users aged 18 and above in a selection of countries around the world, whereas the company allows people aged 13 and above to use its platform.

The company’s latest advertising audience figures suggest that 19.4% of all people aged 18 and above around the world use TikTok today.(d)

However, if we remove the people in this age group who live in China (where ByteDance offers a separate app – ‘Douyin’ – in place of TikTok) and India (where TikTok is still blocked), the platform’s addressable advertising reach rate increases to 31.2%.(d)

Which countries have the most TikTok users in 2023?

Based on the advertising audience reach numbers published in TikTok’s self-service tools in April 2023,(c) the latest data show that:

How many users does TikTok have in each world region in 2023?

The figures below are based on TikTok’s advertising audience data for April 2023.(c)

Note: our regions follow the United Nations Geoscheme. Click here to learn which countries belong to each region.

What do TikTok’s audience demographics look like in 2023?

Based on TikTok’s advertising audience data* for April 2023:(c)

Want to know what TikTok demographics look like in your country? Check out our complete free report library.

What’s the average age of TikTok’s users in 2023?

TikTok’s tools don’t offer a detailed breakdown of the platform’s advertising audience for all ages, so there’s no easy way to calculate the average age of TikTok’s active user base.

However, based on the latest available data, users aged 18 and above account for the largest share of TikTok’s advertising audience aged 18 and above.(c)

How many users does TikTok have in each age group in 2023?

Data published in the platform’s self-service advertising tools in April 2023 indicated that marketers could reach the following worldwide audiences using ads on TikTok:(c)

In-Depth TikTok Audience Report

The embed below contains our latest in-depth report exploring TikTok’s advertising audience around the world (click here if the embed isn’t showing or working properly).

This report contains global headlines, benchmarks, and overviews, as well as local data for all the countries and territories around the world for which TikTok’s self-service advertising tools currently publish advertising audience data.

Data sources for stats on this page

(a) TikTok Newsroom blog post published on 27 Sep 2021.

(b) Kepios analysis (April 2023).

(c) Kepios analysis of data published in ByteDance’s advertising tools in April 2023.

(d) Kepios analysis of data published in ByteDance’s advertising tools in April 2023, compared with the latest population data published by the United Nations.

Any other data sources have been attributed directly within the article, next to the appropriate data point.

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Simon is DataReportal’s chief analyst, and CEO of Kepios.
Click here to see all of Simon’s articles, read his bio, and connect with him on social media.