dblp: Marketing Science, Volume 44 (original) (raw)

default search action

• combined dblp search
• author search
• venue search
• publication search

Authors:

• no matches
• 

Venues:

• no matches
• 

Publications:

• no matches
• 

• > Home > Journals > Marketing Science

SPARQL queries

Refine list

refinements active!

zoomed in on ?? of ?? records

view refined list in

export refined list as

Volume 44, Number 1, 2025

• 
  • 
  • 
  • 
  • 
    Editorial Board. ii
• 
  • 
  • 
  • 
  • 
    Yuyan Wang, Long Tao, Xian Xing Zhang:
    Recommending for a Multi-Sided Marketplace: A Multi-Objective Hierarchical Approach. 1-29
• 
  • 
  • 
  • 
  • 
    Ishita Chakraborty, Khai Xiang Chiong, Howard Dover, K. Sudhir:
    Can AI and AI-Hybrids Detect Persuasion Skills? Salesforce Hiring with Conversational Video Interviews. 30-53
• 
  • 
  • 
  • 
  • 
    Max J. Pachali, Hannes Datta:
    What Drives Demand for Playlists on Spotify? 54-64
• 
  • 
  • 
  • 
  • 
    Jessie Liu, Yi Liu:
    Asymmetric Impact of Matching Technology on Influencer Marketing: Implications for Platform Revenue. 65-83
• 
  • 
  • 
  • 
  • 
    Mimansa Bairathi, Xu Zhang, Anja Lambrecht:
    The Value of Platform Endorsement. 84-101
• 
  • 
  • 
  • 
  • 
    Yanhao Max Wei, Zhenling Jiang:
    Estimating Parameters of Structural Models Using Neural Networks. 102-128
• 
  • 
  • 
  • 
  • 
    Rupali Kaul, Stephen J. Anderson, Pradeep K. Chintagunta, Naufel J. Vilcassim:
    Call Me Maybe: Does Customer Feedback Seeking Impact Nonsolicited Customers? 129-154
• 
  • 
  • 
  • 
  • 
    Yuxin Chen, Jinzhao Du, Ying Lei:
    The Interactions of Customer Reviews and Price and Their Dual Roles in Conveying Quality Information. 155-175
• 
  • 
  • 
  • 
  • 
    Caio Waisman, Harikesh S. Nair, Carlos Carrion:
    Online Causal Inference for Advertising in Real-Time Bidding Auctions. 176-195
• 
  • 
  • 
  • 
  • 
    Hortense Fong, Vineet Kumar, K. Sudhir:
    A Theory-Based Explainable Deep Learning Architecture for Music Emotion. 196-219
• 
  • 
  • 
  • 
  • 
    Junming Yin, Yue (Katherine) Feng, Yong Liu:
    Modeling Behavioral Dynamics in Digital Content Consumption: An Attention-Based Neural Point Process Approach with Applications in Video Games. 220-239
• 
  • 
  • 
  • 
  • 
    Xin He, Chuntao Li:
    Erratum on "Purchase Decision Reversals" Model by Shulman et al. (2015). 240-241
• 
  • 
  • 
  • 
  • 
    Jeffrey D. Shulman, Marcus Cunha Jr., Julian K. Saint Clair:
    Rejoinder: "Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence". 242
• 
  • 
  • 
  • 
  • 
    Focus on Authors. 243-246

Volume 44, Number 2, 2025

• 
  • 
  • 
  • 
  • 
    Xu Guan, Huan Cao, Krista J. Li, Yucheng Ding:
    Product Safety and Liability with Deceptive Advertising and Moral Hazard. 287-305
• 
  • 
  • 
  • 
  • 
    Ali Goli, David H. Reiley, Hongkai Zhang:
    Personalizing Ad Load to Optimize Subscription and Ad Revenues: Product Strategies Constructed from Experiments on Pandora. 327-352
• 
  • 
  • 
  • 
  • 
    Tinglong Dai, Shubhranshu Singh:
    Overdiagnosis and Undertesting for Infectious Diseases. 353-373
• 
  • 
  • 
  • 
  • 
    Xi Li:
    Endogenous Costs, Market Competition, and Disclosure. 374-389
• 
  • 
  • 
  • 
  • 
    2024 Guest Associate Editors and Ad Hoc Reviewers. 483-485
• 
  • 
  • 
  • 
  • 
    Focus on Authors. 486-489
• 
  • 
  • 
  • 
  • 
    Jeremy Yang, Juanjuan Zhang, Yuhan Zhang:
    Engagement That Sells: Influencer Video Advertising on TikTok. 247-267
• 
  • 
  • 
  • 
  • 
    Nils Wernerfelt, Anna E. Tuchman, Bradley T. Shapiro, Robert Moakler:
    Estimating the Value of Offsite Tracking Data to Advertisers: Evidence from Meta. 268-286
• 
  • 
  • 
  • 
  • 
    Ying Lei, Ji Shen, Ei Yang, Xin Zhai:
    On the Profitability of Loyalty. 306-326
• 
  • 
  • 
  • 
  • 
    Z. Eddie Ning, Jiwoong Shin, Jungju Yu:
    Targeted Advertising as Implicit Recommendation: Strategic Mistargeting and Personal Data Opt-out. 390-410
• 
  • 
  • 
  • 
  • 
    Naveed Chehrazi, Robert Evan Sanders, Ioannis Stamatopoulos:
    Inventory Information Frictions Explain Price Rigidity in Perishable Groceries. 411-436
• 
  • 
  • 
  • 
  • 
    Caio Waisman, Navdeep S. Sahni, Harikesh S. Nair, Xiliang Lin:
    Parallel Experimentation and Competitive Interference on Online Advertising Platforms. 437-456
• 
  • 
  • 
  • 
  • 
    Omid Rafieian, Anuj Kapoor, Amitt Sharma:
    Multiobjective Personalization of Marketing Interventions. 457-477
• 
  • 
  • 
  • 
  • 
    Lan Luo:
    Practice Prize Report: The 2024 Gary Lilien ISMS Practice Prize Competition. 478-481
• 
  • 
  • 
  • 
  • 
    2024 Marketing Science Service Awards. 482

Volume 44, Number 3, 2025

• 
  • 
  • 
  • 
  • 
    Fred M. Feinberg, John R. Hauser, John H. Roberts, Juanjuan Zhang:
    The Legacy of John Little for Marketing Science. 491-495
• 
  • 
  • 
  • 
  • 
    Jessica Jumee Kim, Yu-Chang Chen:
    Frontiers: The Impact of Loosening Concealed Carry Laws on Firearm Demand. 496-504
• 
  • 
  • 
  • 
  • 
    Daniel Ershov, Yanting He, Stephan Seiler:
    Frontiers: How Much Influencer Marketing Is Undisclosed? Evidence from Twitter. 505-515
• 
  • 
  • 
  • 
  • 
    Shuang Zheng, Siliang Tong, Hyeokkoo Eric Kwon, Gordon Burtch, Xianneng Li:
    Frontiers: Recommending What to Search: Sales Volume and Consumption Diversity Effects of a Query Recommender System. 516-524
• 
  • 
  • 
  • 
  • 
    Michel Grosz, Devesh Raval:
    Amplifying Consumers' Voice: The Federal Trade Commission's Report Fraud Website Redesign. 525-545
• 
  • 
  • 
  • 
  • 
    Simon J. Blanchard, Mike Palazzolo:
    Game Over? Assessing the Impact of Gamification Discontinuation on Mobile Banking Behaviors. 546-565
• 
  • 
  • 
  • 
  • 
    Akshina Banerjee, Oleg Urminsky:
    The Language That Drives Engagement: A Systematic Large-scale Analysis of Headline Experiments. 566-592
• 
  • 
  • 
  • 
  • 
    Olivia R. Natan:
    Choice Frictions in Large Assortments. 593-625
• 
  • 
  • 
  • 
  • 
    Yan Xu, Mantian Mandy Hu, Junhong Chu, Andrew T. Ching:
    Heterogeneous Complementarity and Team Design: The Case of Real Estate Agents. 626-654
• 
  • 
  • 
  • 
  • 
    Ziwei Cong, Ying Zhao, Zilei Zhang:
    Understanding Users' Content Contribution Behavior When Knowledge Can Be Priced. 655-670
• 
  • 
  • 
  • 
  • 
    Qitian Ren:
    Navigating the Creator Economy: An Analysis of Content Promotion and View Allocation Policies on Digital Content Platforms. 671-690
• 
  • 
  • 
  • 
  • 
    Kinshuk Jerath, Qitian Ren:
    Consumer Search and Product Returns. 691-710
• 
  • 
  • 
  • 
  • 
    Behnam Mohammadi, Nikhil Malik, Tim Derdenger, Kannan Srinivasan:
    Regulating Explainable Artificial Intelligence (XAI) May Harm Consumers. 711-724
• 
  • 
  • 
  • 
  • 
    Shichang Li, Jingchuan Pu, Quan Zheng:
    Commentary on "Pricing Prototypical Products". 725-727
• 
  • 
  • 
  • 
  • 
    Wilfred Amaldoss, Chuan He:
    Rejoinder: Can a Prototypical Product Be Priced Lower Than a Nonprototypical Product? 728
• 
  • 
  • 
  • 
  • 
    Focus on Authors. 729-732

Volume 44, Number 4, 2025

• 
  • 
  • 
  • 
  • 
    Anuj Kapoor, Madhav Kumar:
    Frontiers: Generative AI and Personalized Video Advertisements. 733-747
• 
  • 
  • 
  • 
  • 
    Yu Song, Puneet Manchanda:
    Frontiers: Does Carrying News Increase Engagement with Non-News Content on Social Media Platforms? 748-759
• 
  • 
  • 
  • 
  • 
    Dominique Olié Lauga, Matthew Selove, Mohammad Zia:
    Buying from a Competitor: A Model of Knowledge Spillover and Innovation. 760-776
• 
  • 
  • 
  • 
  • 
    Ludovic Stourm, Valeria Stourm:
    Estimating Sparse Spatial Demand to Manage Crowdsourced Supply in the Sharing Economy. 777-801
• 
  • 
  • 
  • 
  • 
    Mohammad Zia, Dmitri Kuksov:
    Consumer Search and Product Line Length: The Role of the Consumer-Product Fit Distribution. 802-819
• 
  • 
  • 
  • 
  • 
    Taotao Ye, Venkatesh Shankar:
    Close a Store to Open a Pandora's Box? The Effects of Store Closure on Sales, Omnichannel Shopping, and Mobile App Usage. 820-837
• 
  • 
  • 
  • 
  • 
    Luis Armona, Greg Lewis, Georgios Zervas:
    Learning Product Characteristics and Consumer Preferences from Search Data. 838-855
• 
  • 
  • 
  • 
  • 
    Matthias Kräkel:
    Corruption and Stooges in Procurement. 856-873
• 
  • 
  • 
  • 
  • 
    Anita Rao, Raluca M. Ursu:
    The Impact of Voluntary Labeling. 874-893
• 
  • 
  • 
  • 
  • 
    Nan Li, Avery M. Haviv, Mitchell J. Lovett:
    Opposing Influences of YouTube Influencers: Purchase and Usage Effects in the Video Game Industry. 894-915
• 
  • 
  • 
  • 
  • 
    Yufeng Huang, Ilya Morozov:
    The Promotional Effects of Live Streams by Twitch Influencers. 916-932
• 
  • 
  • 
  • 
  • 
    Uttara M. Ananthakrishnan, Naveen Basavaraj, Sabari Rajan Karmegam, Ananya Sen, Michael D. Smith:
    Book Bans in American Libraries: Impact of Politics on Inclusive Content Consumption. 933-953
• 
  • 
  • 
  • 
  • 
    Moritz von Zahn, Kevin Bauer, Cristina Mihale-Wilson, Johanna Jagow, Maximilian Speicher, Oliver Hinz:
    Smart Green Nudging: Reducing Product Returns Through Digital Footprints and Causal Machine Learning. 954-969
• 
  • 
  • 
  • 
  • 
    Focus on Authors. 970-973

Volume 44, Number 5, 2025

• 
  • 
  • 
  • 
  • 
    Jean-Pierre Dubé, John G. Lynch, Dirk Bergemann, Mert Demirer, Avi Goldfarb, Garrett A. Johnson, Anja Lambrecht, Tesary Lin, Anna E. Tuchman, Catherine Tucker:
    Frontiers: The Intended and Unintended Consequences of Privacy Regulation for Consumer Marketing. 975-984
• 
  • 
  • 
  • 
  • 
    Khai Xiang Chiong, Seung Mok Simon Kim, Tongil Kim:
    Mass Shootings and Their Impact on Retail. 985-994
• 
  • 
  • 
  • 
  • 
    Reza Roshangarzadeh, Tongil Kim, Shervin Shahrokhi Tehrani:
    Expert's Recommendations in Product Choices: Information Provision, Conflicts of Interest, and Consumer Protection among U.S. Kidney Disease Patients. 1017-1037
• 
  • 
  • 
  • 
  • 
    Wilfred Amaldoss, Siddharth Prusty:
    Sustainable Consumption: A Strategic Analysis. 1038-1057
• 
  • 
  • 
  • 
  • 
    Navid Mojir, Sriya Anbil:
    The Value of Professional Ties in B2B Markets. 1058-1081
• 
  • 
  • 
  • 
  • 
    Haihao Lu, Duncan Simester, Yuting Zhu:
    Optimizing Scalable Targeted Marketing Policies with Constraints. 1082-1103
• 
  • 
  • 
  • 
  • 
    Jonne Y. Guyt, Arjen van Lin, Kristopher O. Keller:
    Banning Unsolicited Store Flyers: Does Helping the Environment Hurt Retailing? 1104-1124
• 
  • 
  • 
  • 
  • 
    Yitian (Sky) Liang, Xinlei (Jack) Chen, Shengnan Han, Jinglong Zhang, Yubo Chen:
    Is the Money Spent on Short-Form Video Social Platforms Worth It? The Role of Advertising Spillover in a Large-Scale Randomized Field Experiment on ByteDance. 1125-1144
• 
  • 
  • 
  • 
  • 
    Yunfei (Jesse) Yao:
    Reputation for Privacy. 1145-1162
• 
  • 
  • 
  • 
  • 
    Cheng Chou, Tim Derdenger:
    CCP Estimation of Dynamic Discrete Choice Demand Models with Segment Level Data and Continuous Unobserved Heterogeneity: Rethinking EV Subsidies vs. Infrastructure. 1163-1187
• 
  • 
  • 
  • 
  • 
    Z. Eddie Ning, J. Miguel Villas-Boas, Yunfei (Jesse) Yao:
    Search Fatigue, Choice Deferral, and Closure. 1188-1211
• 
  • 
  • 
  • 
  • 
    Focus on Authors. 1212-1215

Volume 44, Number 6, 2025

• 
  • 
  • 
  • 
  • 
    Chenshuo Sun:
    How Does Prepopulating Search Bars with Keywords Affect Online Consumer Behavior? A Field Experiment. 1217-1231
• 
  • 
  • 
  • 
  • 
    Rudolf-Harri Oberg, Andrés Musalem:
    Consumer Response to Monetary Subsidies: A Structural Demand Analysis of the Supplemental Nutrition Assistance Program. 1232-1257
• 
  • 
  • 
  • 
  • 
    Tommaso Bondi:
    Alone, Together: A Model of Social (Mis)Learning from Consumer Reviews. 1258-1277
• 
  • 
  • 
  • 
  • 
    Liying Qiu, Yan Huang, Param Vir Singh, Kannan Srinivasan:
    Personalization, Consumer Search, and Algorithmic Pricing. 1278-1298
• 
  • 
  • 
  • 
  • 
    Ian N. Weaver, Vineet Kumar, Lalit Jain:
    Nonparametric Pricing Bandits Leveraging Informational Externalities to Learn the Demand Curve. 1299-1320
• 
  • 
  • 
  • 
  • 
    Tesary Lin, Avner Strulov-Shlain:
    Choice Architecture, Privacy Valuations, and Selection Bias in Consumer Data. 1321-1338
• 
  • 
  • 
  • 
  • 
    Doug J. Chung, Byungyeon Kim, Byoung G. Park:
    Time Dependence and Time Preference: Implications for Compensation Structure. 1339-1361
• 
  • 
  • 
  • 
  • 
    Yunhyoung Kim, Haitao Tony Cui, Yi Zhu:
    Behavior-Based Pricing Under Informed Privacy Consent: Unraveling Autonomy Paradox. 1362-1380
• 
  • 
  • 
  • 
  • 
    Ruizhi Zhu, Sridhar Moorthy, Xianwen Shi:
    Advertising Platforms and Privacy. 1381-1406
• 
  • 
  • 
  • 
  • 
    Runshan Fu, Yan Huang, Nitin Mehta, Param Vir Singh, Kannan Srinivasan:
    Unequal Impact of Zestimate on the Housing Market. 1407-1427
• 
  • 
  • 
  • 
  • 
    Ahmed Timoumi, Abhinav Uppal:
    Bricks Processing Returns for Clicks: Can Foes Become Friends? 1428-1445
• 
  • 
  • 
  • 
  • 
    Olivier Toubia, George Z. Gui, Tianyi Peng, Daniel J. Merlau, Ang Li, Haozhe Chen:
    Database Report: Twin-2K-500: A Data Set for Building Digital Twins of over 2,000 People Based on Their Answers to over 500 Questions. 1446-1455
• 
  • 
  • 
  • 
  • 
    Focus on Authors. 1456-1459

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.

Unpaywalled article links

Add open access links from to the list of external document links (if available).

load links from unpaywall.org

Privacy notice: By enabling the option above, your browser will contact the API of unpaywall.org to load hyperlinks to open access articles. Although we do not have any reason to believe that your call will be tracked, we do not have any control over how the remote server uses your data. So please proceed with care and consider checking the Unpaywall privacy policy.

Archived links via Wayback Machine

For web page which are no longer available, try to retrieve content from the of the Internet Archive (if available).

load content from archive.org

Privacy notice: By enabling the option above, your browser will contact the API of archive.org to check for archived content of web pages that are no longer available. Although we do not have any reason to believe that your call will be tracked, we do not have any control over how the remote server uses your data. So please proceed with care and consider checking the Internet Archive privacy policy.

Reference lists

Add a list of references from , , and to record detail pages.

load references from crossref.org and opencitations.net

Privacy notice: By enabling the option above, your browser will contact the APIs of crossref.org, opencitations.net, and semanticscholar.org to load article reference information. Although we do not have any reason to believe that your call will be tracked, we do not have any control over how the remote server uses your data. So please proceed with care and consider checking the Crossref privacy policy and the OpenCitations privacy policy, as well as the AI2 Privacy Policy covering Semantic Scholar.

Citation data

Add a list of citing articles from and to record detail pages.

load citations from opencitations.net

Privacy notice: By enabling the option above, your browser will contact the API of opencitations.net and semanticscholar.org to load citation information. Although we do not have any reason to believe that your call will be tracked, we do not have any control over how the remote server uses your data. So please proceed with care and consider checking the OpenCitations privacy policy as well as the AI2 Privacy Policy covering Semantic Scholar.

OpenAlex data

Load additional information about publications from .

load data from openalex.org

Privacy notice: By enabling the option above, your browser will contact the API of openalex.org to load additional information. Although we do not have any reason to believe that your call will be tracked, we do not have any control over how the remote server uses your data. So please proceed with care and consider checking the information given by OpenAlex.

dblp was originally created in 1993 at:

since 2018, dblp has been operated and maintained by: