eye square | LinkedIn (original) (raw)

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See the Experience. Human Insight Technologies. Established in 1999, eye square has become a global leader in human experience technology, providing numerous, groundbreaking tech-based services in market research. We service the areas of user experience, brand and media research, and shopper experience with a combination of science, psychology, consulting and software development. We can be found in over 60 countries, with our headquarters in Berlin and main offices in London, Tokyo, Hong Kong, and New York City. Privacy Policy for Social Media: https://www.eye-square.com/en/eye-square-gmbh-privacy-policy-for-social-media/

Branche

Marktforschung

Größe

51–200 Beschäftigte

Hauptsitz

Berlin

Art

Privatunternehmen

Gegründet

1999

Spezialgebiete

Implicit Customer Research, User Experience Research, Ad Effectiveness Research, Shopper Experience Research, Brand and Media Research, Webcam Eye Tracking, In-Context Digital Tests, Pre-Testing, Webcam Eye-Tracking und Facial Expression Tracking

Orte

Beschäftigte von eye square

Updates

2.355 Follower:innen
3 Tage Bearbeitet
🎉 As we close this week, we'd like to take a recap into the Memex event that celebrated 25 years of eye square, which was a resounding success! The event marked a significant milestone for eye square, showcasing its quarter-century journey of innovation in eye-tracking research. The conference brought together leading experts and sparked insightful discussions on a range of topics, from the intricacies of AI biases to the evolution of market research. eye square’s dedication to "science, technology and art" was displayed in the diverse range of presentations, engaging discussions, and even a captivating AR experience. Here's some key highlights: ⚡ 👉 Michael Schiessl , the CEO of eye square square, opened the event, taking the audience on a journey through eye square's three growth phases: understanding implicit consumer behaviour, meaningful attention, and total connectivity. 👉 Kirsten Morehouse’s keynote address explored the complex issue of bias in AI systems. 👉 Hartmut Scheffler took the stage to deliver a heartfelt tribute to eye square, acknowledging the company's extraordinary journey and impact. He praised eye square's innovative spirit, supportive work environment, and significant contributions to the industry. 👉 Inspiring success stories were shared, offering a glimpse into the real-world impact of eye square's work. Betsy Fitzgibbons and Felix Metger, for instance, shared insights from their collaboration with Mars Wrigley, 👉 While Luisa Heßlinger and Simon Koch highlighted the success of their partnership with Sparkasse Germany. The conference also showcased cutting-edge research and technologies, including: 👉 In-depth discussions on AI's role in advertising, creative production, and measurement presented by Dirk Steffen. 👉 Dr. Guido Beier’s framework of 77 human needs, offering a roadmap for understanding and meeting consumer needs in product development and marketing. 👉 Dr. Steffen Schmidt's emphasis on the importance of causality in AI insights and the power of human-machine collaboration. 👉 Groundbreaking research on AI's impact on branding, including exploration on how AI-generated art can shape brand perception by Dr Carsten Baumgarth , Andreas Fachner and Dr. Julia Nitschke. 👉 The highly-anticipated launch of #SEAL, by Dr. Friedrich Jacobi , which is eye square's latest mobile eye-tracking technology. Using smartphone cameras, SEAL makes high-precision eye tracking more accessible and cost-effective, opening new avenues for research. 🙂 Thanks to Carina Lehne de López and Simon Koch for moderating the session. The Memex Conference 🙌 was not just a celebration of eye square’s achievements; it was a launchpad for the future of human experience research. Check it out #HumanExperience #Technology #AI #MarketResearch #Innovation #25yearseyesquare #ThankYou #MemexConference
2.355 Follower:innen
5 Tage Bearbeitet
🙌 Yesterday’s planung&analyse Insights 2024 and HORIZONT Werbewirkungsgipfel events offered fascinating perspectives on the evolving landscape of market research, particularly in understanding how consumers engage with media and advertising in authentic settings. ➡️ At planung&analyse Insights, eye square CEO Michael Schiessl’s keynote, "What Gives an AI User the Right to Hope?", sparked critical discussion about the role of AI in market. While acknowledging the potential of #AI, Michael insisted that "Attention AI still has work to do," emphasising the need for robust quality criteria when applying AI to understand complex areas like media perception and implicit attitudes. 🎉 But not only that! Michael Schiessl delivered an inspiring speech to honor Sabine Hedewig-Mohr, the editor-in-chief of the market research magazine planung&analyse and organizer of this year's impressive Insights event, celebrating the 50th anniversary of planung&analyse! He also considered the 10th anniversary of the HORIZONT Werbewirkungsgipfel and the 15th anniversary of planung&analyse Insights event. ➡️ Furthering this exploration of real-world media consumption, our very own Stefan Schönherr and Marvin Vogt presented at Werbewirkungsgipfel. Their session, "Into the Wild: How Do Advertising Contacts Perform in the Real World?", showcased research conducted with Screenforce Deutschland, examining how video advertising performs across a range of platforms – from traditional TV to the dynamic landscapes of YouTube, Instagram and TikTok. ☝️ Both talks highlight a key takeaway for the industry: understanding how advertising truly lands requires moving beyond controlled environments and embracing the complexities of real-world media consumption. Just as Michael Schießl called for scrutiny of AI's capabilities in market research, the "Into the Wild" session underscores the need for methodologies that capture the nuances of how consumers engage with advertising in their natural habitats.#marketresearch #advertising #consumerbehaviour #AI #mediaconsumption #planungundanalyseInsights #Insights24 #Werbewirkungsgipfel #eyesquare #ScreenforceDeutschland dfv Conference Group
2.355 Follower:innen
6 Tage Bearbeitet
🛒 What characterizes the eCommerce sector for pet products? 🐱 🐩 🎤 Chrissy Love from eye square and Meg McNamara from Mars Petcare offered valuable insights into these questions last week at the Insights Association CRC Conference New York with their presentation entitled “Option Overload: Optimizing Product Variations in eCommerce”, for all those who are involved in the global pet market as a business. 📊 The pet products market is on the rise, driven by a growing number of pet owners and their changing needs. The popularity of online shopping offers companies significant opportunities to increase their sales, but also creates challenges. 👂👁 Conference visitors could also seek personal advice from Benjamin Gooch and Chrissy Love, and hear them explain the various market research tools like InContext-technologies we use in our research to apply understanding of customer motivations, needs and emotional triggers in shopper research #Ecommerce #Shopper #CustomerJourney #PetCare #InContextResearch #MarketResearch #iaCRC
2.355 Follower:innen
1 Woche Bearbeitet
🗣 In an interview with Björn Czieslik for turi2, Stefan Schönherr, Executive Vice President of Brand and Media at eye square, shares insights from the recent Screenforce Deutschland study titled "Into the Wild," which was also showcased at DMEXCO - Digital Marketing Expo & Conference last week. 📺 📱 This study investigates the effectiveness of advertising in natural environments, where participants interacted with media as they normally would, without pre-selected options. ➜ The findings revealed that BVOD, or on-demand services from TV networks, surpassed traditional TV in attention and ad recall, while ads on Instagram and TikTok showed very low recall rates. ➜ Utilizing eye-tracking technology, the study measured the duration of attention on products and brand logos, demonstrating that BVOD and TV captured attention significantly longer than platforms like YouTube, Instagram, and TikTok. ➜ Notably, despite the high perceived ad pressure on YouTube, the study found that actual ad rejection rates on the platform are particularly high. 🔦 Get more insights:https://lnkd.in/dpj6KfUp #Advertising #EyeTracking #Attention #Media #TV #BVOD #SocialMedia #MarketResearch

4.713 Follower:innen
1 Woche
Werbe-Wildnis: Für Screenforce Deutschland hat Stefan Schönherr vom Marktforschungsinstitut eye square untersucht, wie Werbung in der echten Welt wirkt, wenn die Studienteilnehmer keine vorgefertigte Auswahl zu sehen bekommen, sondern Medien so nutzen, wie sie es auch ohne Studie tun würden. Im Video-Interview mit turi2-Redakteur Björn Czieslik berichtet er über die teils überraschenden Ergebnisse. Nachlesen: https://lnkd.in/dVnUjd7ZStudie: https://lnkd.in/dFYCCQxP
2.355 Follower:innen
1 Woche Bearbeitet
👩💼 👨💼 Next week in Frankfurt, we will visit the annual meeting for advertisers and marketers and delve into the world of advertising at the HORIZONT Werbewirkungsgipfel! 📺 📱We are ready to present the latest results of a research we conducted together with Screenforce Deutschland in the DACH region to explore how advertising performs in real-world settings, where study participants engage with media as they typically would. 🤓 The study systematically compares video advertising across various channels, including Total Video (linear TV and BVOD), YouTube (on both big screens and smartphones), and social media platforms like Instagram and TikTok, all within home environments. 🗓️ The session titled "Into the Wild: How Do Advertising Contacts Perform in the Real World?" is scheduled for Tuesday, September 24, 2024, at 1:40 PM during the HORIZONT Werbwirkungsgipfel. In Frankfurt, Marvin Vogt and Matthias Rothensee Schönherr will present the extended version of the latest study findings. ֎📈 Immediately following, attendees can use the same ticket to access an impulse speech by CEO Michael Schiessl at the planung&analyse Insights event. He will address the validity of predictive data in attention research and discuss the primary challenges. 🗓️ Explore the application of AI testing criteria in the field of media perception and implicit attitudes on Tuesday, September 24, 2024, at 2:30 PM. Both presentations will take place on the Westend Campus of Goethe-Universität Frankfurt am Main. 🤝 Visit us and meet with us in Frankfurt #Media #Video #SocialMediaAds #PredictiveAI #AttentionResearch #MarketResearch #Werbewirkungsgipfel #Networking dfv Mediengruppe (Deutscher Fachverlag GmbH)
2.355 Follower:innen
1 Woche Bearbeitet
👋 Hey from Cologne! What a buzz at this year's DMEXCO - Digital Marketing Expo & Conference! 🎤 We're really enjoying our time here and are super proud to contribute to the event! Yesterday, Marvin Vogt and Stefan Schönherr shared some deeper insights on the current advertising effectiveness study from our collaboration with Screenforce Deutschland on the Future Stage. 🦁🌿🌳 The study-project "Into The Wild" explores the advertising impact in various channels under nearly natural test conditions. One key finding is strikingly clear: brands advertising in a video environment not only have better recall, but also leave a lasting impression with their messages. In contrast, ad recall from social media interactions is barely measurable, despite a high ad load. This clarity has never been demonstrated before. 🧭 🤳 Navigating the digital landscape with eye square's media and brand research, we are also inspired by Youmna Borghol's masterclass from Snapchat, where we learned more about the importance of a holistic measurement strategy and got an overview of Snap's Direct Response offerings with real-world examples. 🪐 📣 Plus Simon Koch from the Brand and Media Team took a peek into the Netflix advertising universe! Thanks for the amazing event #MediaResearch #AdImpact #SocialAds #DigitalMarketing #MarketResearch #DEMEXCO
2.355 Follower:innen
1 Woche Bearbeitet
💛🙏 We greatly appreciated our time together on Thursday, September 12th. The Memex Conference successfully brought together industry leaders, innovators, colleagues and friends to explore the significant influence of human experience in both market and academic research. ✨ 🗣️ We commemorated 25 years of outstanding market research, deepening our insights into human digital experiences. We express our sincere gratitude to all who participated in this memorable occasion, including the exceptional speakers, musicians, and artists who contributed! Special thanks to our 🔹 CEO Michael Schiessl and CFO Friedrich Jacobiand 🔹 Moritz Mattern (and Dennis Rudolph) 🔹 Andreas Miranda🔹 Marcus Sendlinger🔹 Ahmad Amin 🔹 Kirsten Morehouse (with artistic support from Joulia Strauss) 🔹 Hartmut Scheffler for the Laudatio 🔹 Luisa Heßlinger🔹 Dirk Steffen🔹 Guido Beier🔹 Dr. Steffen Schmidt 🔹 Dr. Julia Nitschke🔹 Carsten Baumgarth🔹 Andreas Fachner🔹 Betsy Fitzgibbons🔹 Felix MetgerThank you to Carina Lehne de López and Simon Koch for the moderation and to our longterm technology-partner DAC.digital for their amazing collaboration in the development of the new mobile InContext-Eye-Tracking technology SEAL, we introduced at Memex Conference last week in depth. 🙌 What would an event be without the audience? You were fantastic! 👏 We would like to extend a special thank you to our event organisation team: Elisa Netzeband, Dr. Gerhard Scharbert, M.A., Katharina Müller, and the many other team members who managed the event from start to finish, as well as to our tech team: Andy Heer, Hasan Virit, M.Rebal Alsaleh, Dominik T., Ahmad Amin and Jonathan Wagner. 🔜 Stay tuned! Recordings of the presentations and a recap with all highlights of the conference will be available on the Memex website soon #Technology #AI #MarketResearch #Innovation #25yearsEyeSquare #ThankYou #MemexConference

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