HSE Art and Design School at the ADCR Awards 2024 (original) (raw)

BRONZE. Ivan Kulikov as a member of Terminal Design Branding Agency

Branding Agency Terminal Design, founded by Ivan Kulikov—an HSE School of Art and Design teacher at the St. Petersburg campus—developed a corporate identity for Scanway, a company specializing in the production and sale of workwear. In 2023, following a shift in the client’s positioning, an update to the corporate design became necessary.

The new identity reflects the company’s target audience: tough yet humane workers. A logo, brand mark, corporate graphics, and two custom fonts were created to form the foundation of Scanway’s visual style and brand design.