Structured Data Markup that Google Search Supports | Google Search Central | Documentation | Google for Developers (original) (raw)
Article
A news, sports, or blog article displayed in various rich result features, such as the title of the article and larger-than-thumbnail images.
News, Sports
Book actions
Book actions that enable users to buy the book that they find directly from Search results.
Entertainment, Education and Science, Ecommerce
Breadcrumb
Navigation that indicates the page's position in the site hierarchy.
Generic
Carousel
Rich results that display in a sequential list or gallery from a single site. This feature must be combined with one of the following features:Recipe,Course list,Restaurant,Movie.
Food and Drink, Education and Science, Entertaiment
Course info
A carousel that focuses on detailed information about courses, such as reviewer ratings, pricing, and course details.
Education and Science
Course list
A list of educational course from the same course provider. Courses can include the course title, provider, and a short description.
Education and Science
Dataset
Large data sets that appear in Google Dataset Search.
Education and Science
Discussion forum
User-generated content (traditionally short-form compared to Article), followed by a threaded or non-threaded discussion about that topic.
Education Q&A
Education-related questions and answers that help students discover flashcards on Google Search.
Education and Science
Employer aggregate rating
An evaluation of a hiring organization compiled from many users that's displayed in the job search experience on Google.
Jobs
Estimated salary
Salary estimate information, such as salary ranges and region-based salary averages for job types, displayed in the job search experience on Google.
Jobs
Event
An interactive rich result that shows a list of organized events, such as concerts or art festivals, that people may attend at a particular time and place.
Entertainment
Fact Check
A summarized version of a credible site's evaluation of a claim made by others.
News
FAQ
A Frequently Asked Question (FAQ) page contains a list of questions and answers pertaining to a particular topic.
Image metadata
When you specify image metadata, Google Images can show more details about the image, such as who the creator is, how people can use an image, and credit information.
Job posting
An interactive rich result that allows job seekers to find a job. The job search experience on Google can feature your logo, reviews, ratings, and job details.
Jobs
Learning video
Help students and teachers discover and watch educational videos by adding Learning Video structured data to your educational videos.
Education and Science
Local business
Business details displayed in the Google knowledge panel, including open hours, ratings, directions, and actions to book appointments or order items.
Organizations
Math solver
Help students, teachers, and others with math problems by adding structured data to indicate the type of math problems and step-by-step walkthroughs for specific math problems.
Education and Science
Movie
The movie carousel helps users explore lists of movies on Google Search (for example, "best movies of 2023"). You can provide details about the movies, such as the title of each movie, director information, and images.
Entertainment
Organization
Information about your organization, such as your logo, legal name of the organization, address, contact information, and company identifiers. This information can show up in knowledge panels and other visual elements (such asattribution).
Organizations
Practice problem
Help students, teachers, and parents with education by adding structured data to your practice problems in math and science subjects.
Education and Science
Product
Information about a product, including price, availability, and review ratings.
Ecommerce
Profile page
A page that primarily focuses on information about a single person or organization that is somehow affiliated with the overall website.
Q&A
Q&A Pages are web pages that contain data in a question and answer format, which is one question followed by its answers.
Recipe
Recipes that display as an individual rich result or part of a host carousel.
Food and Drink
Review snippet
A short excerpt of a review or a rating from a review website, usually an average of the combined rating scores from reviewers. A review snippet can be aboutBook,Recipe,Movie,Product,Software App, and Local business.
Organizations, Ecommerce, Food and Drink, Entertainment
Software app
Information about a software app, including rating information, a description of the app, and a link to the app.
Speakable
Allow search engines and other applications to identify news content to read aloud on Google Assistant-enabled devices using text-to-speech (TTS).
News
Subscription and paywalled content
Indicate paywalled content on your site to help Google differentiate paywalled content from the practice ofcloaking, which violatesour spam policies.
News
Vacation rental
Information about a vacation property, such as the name, description, images, location, rating, and reviews.
Vehicle listing
Information about a car that's for sale, such as availability, pricing, and other key information about the vehicle.
Video
Video information in search results, with the option to play the video, specify video segments, and live-stream content.
Food and Drink, News, Education and Science, Sports