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OpenAI's ads program matures

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Upfronts

Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace

May 20, 2026

This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.

Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront

May 18, 2026

Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.

Amid falling traffic, publishers are investing in engagement, registration and citations

June 2, 2026

Michael Silberman, evp, media strategy, Piano As consumer use of AI search accelerates, publishers are seeing precipitous traffic declines. According to Piano’s benchmark data across hundreds of publisher sites, search traffic dropped by 36%, revenue fell by 16% and the overall audience across all sources was down 9%. When Google surfaces an AI-generated answer at […]