Discord Quests Frequently Asked Questions (original) (raw)

QUESTS NOOB GUIDE

The ins and outs to our Ads and everything in between.

What are Discord Quests?

Quests are our new ad format designed to engage players on Discord. Players can earn rewards like in-game items or Discord avatar decorations by completing Quest requirements, which may include watching a video, playing or streaming a game on Discord for a specific amount of time.

With Quests, players can discover exciting new games and content, and get rewarded for engaging.

Where do Quests show up?

Quests appear natively across Discord on multiple surfaces. Most users will find Quests through the Quest Bar, which appears at the top of the user activity console or at the bottom of the mobile app. Quests also appear in social activity panels if a friend is participating in a Quest. Finally, all ongoing Quests can be found in the Quests tab, located in the top right corner of the desktop application.

Where are Quests available?

Quests can be launched in all regions where Discord is available around the world. You can tailor your audience to specific countries based on your campaign goals.

What Quest formats are there?

We currently have 2 Quests formats:

Video Quests: Users must watch a video in order to unlock a reward. Video Quests are 100% viewable, and are ideal for trailers, a new season launch, product video, or anything in-between.

Play Quests: Designed to get players back into your game, or playing for the first time. We'll show your ad to former and prospective players, and they'll be rewarded for playing.

What are the Quest rewards?

Quest rewards are incentives given to Discord players upon completing a Quest. These rewards can include valuable in-game items or items from the Discord Shop, such as Avatar Decorations. Our Sales team will advise advertisers on the most effective type of reward for their campaign goals.

Where can I see active Quests?

All active Quests can be found on the Quest Home (Discover > Quests).

How much do Quests cost?

Our Sales team can discuss Quest campaign costs with you, and the price will depend on variables like campaign reach, geographies, and more. You can get in touch with our team by completing this form.

Can non-gaming brands run Discord Quests?

At the moment, we’re focusing on customers in the Gaming and Media & Entertainment industries. Sign up for updates to stay informed as we evolve and expand our offerings to more industries and companies.

QUESTS SUCCESS STORIES

Discord transforms Where Winds Meet's global launch hype into its top acquisition channel — driving high-intent PC RPG players from awareness to in-game action at scale.

The phone is ringing… how Discord users answered the call and turned hype into high-intent engagement for Universal Pictures’ release of The Black Phone 2.

By channeling a viral meme, R.E.P.O. transformed organic fandom into a community-led Quest on Discord that expanded discovery and re-engaged players.

Wendy’s serves spooky-season fandom with Netflix’s Wednesday — and becomes the first QSR brand to launch a Quest on Discord.

Bethesda partnered with Discord to launch a high-impact Video Quest for DOOM: The Dark Ages, driving massive awareness and intent among DOOM fans and FPS players.

Mission: Impossible The Final Reckoning

To drive excitement for the upcoming premiere of Mission: Impossible The Final Reckoning, Paramount launched a unique puzzle Play Quest that successfully engaged over 1M players (485K from the Quest alone).

Capcom used Play Quests to drive excitement and engagement for the debut of Terry Bogard, a newly introduced fighter, reaching players across Desktop and Console.

Second Dinner Marvel Snap

It’s not often an audience laments missing out on an ad, but that’s what happened with Second Dinner’s Video Quests on Mobile, reaching over 8 million users to drive global awareness and game installs.

When almost a million users watch your full trailer, decorate their profiles with your game art, and share your ad with envious friends, you know you’re doing something right. In this case, you also know you’re Supercell, who achieved just that when they ran a Video Quest on Mobile for Brawl Stars.

Walmart Skyward Video Quest

With the goal of connecting with the gaming community, Walmart becomes the first brand to use Video Quests to bring players into its own custom Discord server experience, complete with an exclusive in-game reward.

World of Warcraft x Mountain Dew: Crown of the Violet Rose

Mountain Dew pioneered the first Discord Quest by a consumer food & beverage brand, partnering with World of Warcraft to organically engage Gen Z players.

To support the launch of Dune: Prophecy, Max teamed up with Discord to launch the first ever Video Quest to drive awareness and engagement for the TV series.

To support the launch of SUPERVIVE, Theorycraft Games teamed up with Discord in a comprehensive partnership, including integrating Discord’s Social SDK to enhance social gameplay, and launching a Play Quest to drive discovery, and player growth.

Nexon leveraged Discord’s Video Quests to promote the launch of The First Descendant Season 2.

Diablo IV Vessel of Hatred

Blizzard leveraged Play Quests to promote the first expansion of their popular role-playing game Diablo IV.

To drive awareness of their new v4.6 patch, HoYoverse wanted to try something a bit different to activate their massive player base on Discord.

FRVR launched the first ever “in-game” Quest which required players to complete in-game objectives to unlock an in-game reward.

Embark partnered with Discord to launch the Skill Issue Quest to build excitement and gameplay for Season 2 of THE FINALS.