Unable to use the budget allocation function for DelayedSaturatedMMM model (original) (raw)

Hi there, I just built an mmm model using DelayedSaturatedMMM… I’m trying to create budget allocation scenario based on this example ()… However, when i called out the code block below, it gave me an error that says ‘DelayedSaturatedMMM’ object has no attribute ‘allocate_budget_to_maximize_response’

Here’s my code:

## Load pre trained model
mmm = DelayedSaturatedMMM.load("direct_mmm_with_lift_test_v2.nc")

total_budget = 1  
channels = spend_cols
budget_per_channel = total_budget / len(channels)
initial_budget_dict = {channel: budget_per_channel for channel in channels}
min_budget, max_budget = 0.05, .4
budget_bounds = {channel: [min_budget, max_budget] for channel in channels}


menten_params = mmm.compute_channel_curve_optimization_parameters_original_scale(
    method="michaelis-menten"
)


#### the code block below raised an error ####
response = mmm.allocate_budget_to_maximize_response(
    budget=total_budget,
    num_days=8,
    time_granularity="weekly",
    budget_bounds=budget_bounds
)

Hello,

Can you show which PyMC-Marketing version are you using?

Hi Carlos, I’m using the 0.6.0 version…

YT19 July 19, 2024, 5:09pm 4

Hello,
Did this error get resolved? I am also facing the same error and am new to pymc so would like some direction.

What version of pymc-marketing are you using? If you are not using the most recent version, I would suggest trying to install that first.

maresb July 20, 2024, 1:33pm 6

If I’m correct this is a general Python issue having to do with the current working directory. If the current working directory has a pymc_marketing subdirectory (like a clone of the Git repo), then it will clobber the pymc_marketing package which is under pymc_marketing/pymc_marketing.

So make sure that you’re not in the parent directory of a pymc_marketing clone, and make sure you don’t have any other directories called pymc_marketing that aren’t the actual pymc_marketing package.

maresb July 20, 2024, 1:33pm 7

maresb July 20, 2024, 1:55pm 8

Sorry, I didn’t read this carefully enough. What I wrote was inapplicable.

YT19 July 22, 2024, 7:33pm 9

Hi Thank you for responding! I am using 0.7.0

cluhmann July 22, 2024, 7:47pm 10

Can you run the following and show what the output is?

from pymc_marketing.mmm.delayed_saturated_mmm import MMM
[m for m in dir(MMM) if callable(getattr(MMM, m))]

Hello! for me the problem is resolved when i update to pymc-marketing version 0.7.0… i also made sure that i’m using python 3.11… hope that helps

YT19 July 24, 2024, 1:08am 12

Thanks @JenniferSiwu
That helped but however now it’s throwing weird budgets which do not add up to the total budget - similar to what you were facing.

Also a qq - for your test data, what metrics are you using for evaluation?

YT19 July 24, 2024, 1:09am 13

Hi @cluhmann
Thanks for helping me out!
I see the following:
[‘class’,
‘delattr’,
‘dir’,
‘eq’,
‘format’,
‘ge’,
‘getattribute’,
‘gt’,
‘hash’,
‘init’,
‘init_subclass’,
‘le’,
‘lt’,
‘ne’,
‘new’,
‘reduce’,
‘reduce_ex’,
‘repr’,
‘setattr’,
‘sizeof’,
‘str’,
‘subclasshook’,
‘_channel_map_scales’,
‘_create_synth_dataset’,
‘_data_setter’,
‘_format_model_contributions’,
‘_generate_and_preprocess_model_data’,
‘_get_channel_contributions_share_samples’,
‘_get_fourier_models_data’,
‘_model_config_formatting’,
‘_plot_response_curve_fit’,
‘_process_decomposition_components’,
‘_save_input_params’,
‘_validate_data’,
‘add_lift_test_measurements’,
‘allocate_budget_to_maximize_response’,
‘build_model’,
‘channel_contributions_forward_pass’,
‘compute_channel_contribution_original_scale’,
‘compute_mean_contributions_over_time’,
‘fit’,
‘format_recovered_transformation_parameters’,
‘forward_pass’,
‘get_channel_contributions_forward_pass_grid’,
‘get_errors’,
‘get_params’,
‘get_target_transformer’,
‘graphviz’,
‘load’,
‘max_abs_scale_channel_data’,
‘max_abs_scale_target_data’,
‘new_spend_contributions’,
‘plot_allocated_contribution_by_channel’,
‘plot_budget_allocation’,
‘plot_channel_contribution_share_hdi’,
‘plot_channel_contributions_grid’,
‘plot_channel_parameter’,
‘plot_components_contributions’,
‘plot_direct_contribution_curves’,
‘plot_errors’,
‘plot_grouped_contribution_breakdown_over_time’,
‘plot_new_spend_contributions’,
‘plot_posterior_predictive’,
‘plot_prior_predictive’,
‘plot_waterfall_components_decomposition’,
‘predict’,
‘predict_posterior’,
‘predict_proba’,
‘preprocess’,
‘sample_posterior_predictive’,
‘sample_prior_predictive’,
‘save’,
‘set_idata_attrs’,
‘set_params’,
‘validate’,
‘validate_channel_columns’,
‘validate_control_columns’,
‘validate_date_col’,
‘validate_target’]

cluhmann July 24, 2024, 1:25am 14

The method is right there, so I’m not sure why you are getting the error saying it’s not. Are you sure you spelled the function name correctly, etc.?

YT19 July 24, 2024, 1:36am 15

yes I am. On reinstalling the package it worked. Thank youuuu! Appreciate it! @cluhmann

However the budget that it’s showing is greater than by total budget for example when I used 5 for 500K my total is coming to be 6.83.

I am unsure of why this is happening - can you help me with that?

cluhmann July 24, 2024, 2:06am 16

My suggestion is to open a new issue about that.

YT19 July 24, 2024, 2:23am 17

Okayy thank you! I have opened a new issue about it. @cluhmann