Using impressions data for MMM with PyMC Marketing (original) (raw)

Hi everyone,

In my current project, after careful evaluation, we’ve decided to train our MMM (Marketing Mix Modeling) using impressions data instead of spend data. However, I’ve noticed that the PyMC Marketing framework—particularly the response curves and budget optimization features—is primarily built around spend-based inputs.

Could anyone share guidance on how to best adapt the PyMC Marketing framework to work with impressions data? Any examples or references would be greatly appreciated.

Thanks in advance!