Topics tagged pymc-marketing (original) (raw)

Allocate_budget_to_maximize_response Takes a lot of time to work

5

189

April 25, 2025

Dissonance between Channel Contributions and Optimized Budget Response in MMM Budget Allocation example

3

17

April 21, 2025

Optimizer lift issue

3

44

March 24, 2025

`TanhSaturationBaselined` gain and beta

0

26

March 21, 2025

Lift Tests in PyMC-marketing. How are they weighted vs target variable?

2

84

March 10, 2025

CLV - Pareto NBD questions for new user

7

48

March 1, 2025

Hierarchical MMM model for different geo using PyMC

3

126

February 19, 2025

Issue with mmm.fit() in Version 0.11.0: XlaRuntimeError

3

79

January 24, 2025

Error Encountered When Running add_lift_test_measurements with time_varying_media=True

4

44

January 22, 2025

Switch off saturation transformation in pymc marketing MMM

1

50

December 27, 2024

Can I include lift test start and end date in building pymc marketing prior?

4

263

December 22, 2024

Calibrating an inverse geo test for a PyMC MMM model

2

80

December 22, 2024

Can I make out-of-sample predictions using posterior means? Or how to use scipy.optimize with pymc predictions?

10

81

December 8, 2024

Hierarchical MMM - Ragged Data

0

87

December 1, 2024

Generate pymc-Code from a defined pymc-marketing MMM() model

2

80

November 29, 2024

Budget Allocation in PYMC Marketing Mix Modeling

3

259

November 28, 2024

Rationale & interpretation of `plot_direct_contribution_curves`

0

66

November 28, 2024

'dayofyear' in sample_posterior_predictive Call in PyMC-Marketing

2

54

November 21, 2024

Mmm.allocate_budget_to_maximize_response generating weird decimal places results

18

371

November 7, 2024

Pymc-marketing pm.Potential(f())

4

61

October 26, 2024

Using known adstock values in MMM class

1

52

October 17, 2024

Can I get channel contribution inference from out of sample prediction

8

155

October 8, 2024

CLV modeling with extra regressors

6

282

September 21, 2024

CLV Model - How To Quickstart

0

39

September 13, 2024

[PyMC-Marketing] Question on total_budget parameter for budget allocation model

2

233

August 14, 2024

Pymc-marketing hierarchical (geo-level) model

1

384

August 12, 2024

Media mix models with negative coefficient of trend t

3

99

August 1, 2024

MMM modeling: Original and fitted channel contribution mismatch

1

129

July 31, 2024

Media mix models with negative intercept result

3

196

July 31, 2024

Covariates in PYMC-Marketing CLV Model

2

108

July 26, 2024