Muhammad Alshurideh | The University Of Jordan (original) (raw)

Papers by Muhammad Alshurideh

International Business Research

Abstract The aim of this research is to examine the main factors affect mobile phone brand choice... more Abstract The aim of this research is to examine the main factors affect mobile phone brand choice from a behavioral perspective, through analyzing a set of pre-behavior and post-behavior factors from a Jordanian customer's perspective, the research adds value to the behavior analysis literature by expanding the scope of the behavior perspective model BPM applications within a real behavior setting. Using a structured questionnaire consisted of a pre-tested set of questions, which were distributed to a hundreds of respondents in three main Jordanian universities. A multinomial logistic regression analysis is used to investigate the predetermined factors that affect mobile phone brand choice as proposed by the BPM. Research results, conclusions, recommendations and future researches are also discussed.

Dirasat Administrative Sciences, 2014

In this paper, customer satisfaction cues in universities' healthcare clinics' services in Jordan... more In this paper, customer satisfaction cues in universities' healthcare clinics' services in Jordan are examined. The study proposes an instrument of students' satisfaction that considers healthcare service quality in the narrow view and educational service quality in the wider view; such attributes are medical services' prices, doctors' experience, medical clinics' convenience, temperature and cleanliness, and treatment by employees.

This study aims to examine the impact of financial development on economic growth in Jordan over ... more This study aims to examine the impact of financial development on economic growth in Jordan over the period 1992-2011. The most widely financial development measures used in earlier literature are employed and grouped into currency ratios, monetary ratios, financial ratios and percent of credit to private sector while the economic growth is measured by growth in real GDP per capita. The correlation coefficients between financial development indicators and economic growth indicator are observed over the study period to discern those indicators that are highly correlated with economic growth and these variables are entered in the later phases of analysis. The notable finding in this phase is that despite the noticeable growth in most financial development indicators especially the percent of credit to private sector as a percent of GDP (P2) over the last two decade, the parallel progress in economic growth is relatively much lesser.

European Journal of Economics, Finance and Administrative Sciences

This study is conducted to measure the effect of human resource policies (planning, recruitment &... more This study is conducted to measure the effect of human resource policies (planning, recruitment & selection, training & development, job analysis & design, motivation, performance appraisal, and employee participation in decision making) on organizational performance, to verify if there is a positive and significant relationship between human resource policies and organizational performance, and to measure the scope of application of human resource policies in the banks in Jordan. The study surveyed 25 commercial banks in Jordan including local, foreign, and Islamic banks (two banks rejected participation in this study because of what they deemed privacy of information). This was accomplished through designing a questionnaire that was distributed to employees in managerial levels. Three hundred and fifty questionnaires were distributed; 250 questionnaires were returned back and 46 questionnaires were disregarded because they were not completed by the respondents. The results show st...

In order to guarantee the degree to which the Information Technology (IT) mission, objectives and... more In order to guarantee the degree to which the Information Technology (IT) mission, objectives and plans support and are supported by business mission, objectives and plans; scholars and researchers (e.g. Acur et al. 2012) emphasised the need of organisations to aligning their business strategy with Information Technology strategy if they desire to achieve greater business value from their business and IT investments. However; investigating exact conditions on applying specific type of strategy still uncovered (Tallon and Pinsonneault, 2011). Consequently, for firms to achieve a competitive advantage through continuous support from both IT and business managers and executives, it is essential to explore the underlying conditions and risks associated with implementing IT systems, specifically Enterprise Recourse Planning (ERP). Further, since strategy formulation is part of the strategic management process in order to achieve a firm's competitive advantage by creating more economi...

Product Innovation, especially New Product Development (NPD) is critical for the continued succes... more Product Innovation, especially New Product Development (NPD) is critical for the continued success, development, and long-term growth of a company. Despite extensive research on how to achieve NPD success, NPD process remains a difficult and a highly risky venture. The research was conducted to investigate factors that affect NPD in the Jordanian pharmaceutical sector. Five factors were conceptually identified from past literature as initial factors. They include senior management support (SMS), cross-functional teams (CFT), customer involvement (CI), supplier integration (SI), and time to market (TTM). These five factors were used to build the basic research model as independent variables; whereas NPD was the dependent variable for the research model. A qualitative research methodology was designed and used to achieve the research objectives. The needed data for this study was captured through personal interviews, and a survey that targeted all Jordanian pharmaceutical companies. T...

Dirasat: Administrative Sciences

This study aimed at studying the impact of the reference group on the purchasing decision for the... more This study aimed at studying the impact of the reference group on the purchasing decision for the Saudi Youth, in which a sample consists of (384) males and females. The study found that the work colleges are the most influencing on the clothes purchasing decision, followed by the friends and the community stars and celebrities, and lastly the family. There are differences of reference group impact on the decision when buying the clothes according to the difference in (the average of using the internet, household monthly income, gender, age group, living area, and educational level). The researchers recommend the necessity that the clothes companies should plan and execute a scientific and studied promotion mix, and the necessity to focus mostly on women in the campaigns that depend on the reference groups because they are the more influenced when taking the decisions of buying clothes.

International Business Research, 2015

The aim of this research is to examine the main factors affect mobile phone brand choice from a b... more The aim of this research is to examine the main factors affect mobile phone brand choice from a behavioral perspective, through analyzing a set of pre-behavior and post-behavior factors from a Jordanian customer's perspective, the research adds value to the behavior analysis literature by expanding the scope of the Behavior Perspective Model (BPM) applications within a real behavior setting. Using a structured questionnaire consisted of a pre-tested set of questions, which were distributed to a hundreds of respondents in three main Jordanian universities. A Multinomial Logistic Regression analysis is used to investigate the predetermined factors that affect mobile phone brand choice as proposed by the BPM. Research results, conclusions, recommendations and future researches are also discussed.

This paper presents the results of a field study that was carried out to explore Jordanians' tele... more This paper presents the results of a field study that was carried out to explore Jordanians' television viewers' habits. The study classified the viewers into three groups: viewers of terrestrial channels only, viewers of satellite channels only, and viewers of both terrestrial and satellite channels. The results of the study showed that all three groups had similar household size, education level, and similar preference towards watching Children, Family, Movies, and News channels. The study found that there is a significant percentage that statistical difference between the three groups in terms of the household income, and preference towards viewing Religion, Sports, Music, and Business channels. Furthermore, the study assesses the level of satisfaction with current TV services available to Jordanians. It was found that about 70% of the respondents are satisfied with current satellite channels that they receive, while only 25% of the respondents are satisfied with the current terrestrial channels they receive. Finally, the study investigates the probability of Jordanians subscribing to Paid-TV services, and found out that about 19% of the respondents are likely to subscribe to pay-tv.

Journal of Management Research, 2013

By analysing mobile customer retention behaviour using a qualitative study, the determinants of c... more By analysing mobile customer retention behaviour using a qualitative study, the determinants of customer retention are identified in the UK mobile telephone market. The probability that a subscriber will retain the same carrier is dependent on the interaction of behaviour setting and their positive experiences with anticipated positive utilitarian benefits.

International Journal of Marketing Studies, 2014

Cause-related Marketing (C-RM) has received an increasing interest worldwide due to its positive ... more Cause-related Marketing (C-RM) has received an increasing interest worldwide due to its positive impacts on companies' revenues and reputation. This study investigates the role of marketing communications in shaping consumer awareness of C-RM campaigns. A sample of 397 subscribers who use the services of three mobile service provider in Jordan was used to examine the relationships between consumer awareness of C-RM on the one hand and advertising, public relation, and direct digital marketing on the other. The results indicated that the dominant factor was public relation, including event sponsorships. Additional information about methodology, results and implications are discussed.

Journal of Management Research, 2012

Behavior Research Methods, Instruments, & Computers, 1996

... affecting graphical visualization RUSSELL W. JONES University ofMelbourne, Parkville, Victori... more ... affecting graphical visualization RUSSELL W. JONES University ofMelbourne, Parkville, Victoria, Australia and ISMAEL E. CARERAS Boston College, Boston, Massachusetts ... We would like to thank Walt Haney for his suggestions during the construction of this stack. ...

Asian Social Science, 2014

The hierarchical construct, from data to information to knowledge, is well known in the IT field.... more The hierarchical construct, from data to information to knowledge, is well known in the IT field. While data is seen as text in a database, knowledge is considered a renewable and reusable asset, which is valuable to a firm, and is enhanced with an employee's experience. In addition, the role of IT in applying knowledge varies from providing access to sources of knowledge, and gathering, storing, and transferring knowledge, to supporting the development of individual and organizational competencies. Explicit knowledge tends to be considered anything that can be documented, archived, or codified; It can be contained within artefacts like paper or technology. Tacit knowledge is more difficult to qualify, and is retained by people in their minds. Hence, it is the product of their experiences and

American Journal of Applied Sciences, 2008

A tremendous shifting of businesses at the present time forced organizations to live in a dynamic... more A tremendous shifting of businesses at the present time forced organizations to live in a dynamic, ambiguous, and changeable environment. Due to these challenges, organizations need to apply the new marketing orientation that enhance businesses; and improve their businesses permanently to keep their competitive excellence. One of the main important factors to consider is by attracting new customers and maintaining healthy long-term relationship with them. This cannot be accomplished without improving the organizational performance through-out applying the internal marketing concepts which can be translated as seeing its employees as its first market (Sinčić & Vokić, 2007). This paper discusses and investigates the effect of a set of internal marketing elements such as employees' motivation, communication, empowerment, and training on organizational citizenship behavior. The quantitative data collection approach is used to collect the suitable data from a sample of 300 fulltime employees. Results have explored new routes in how organizations can create, maintain, and enhance organizations' citizen behavior. Which indicate, that there is a positive relationship between internal marketing dimensions; and organizational citizenship behavior in varying magnitude. Furthermore, the investigation showed that the dominant dimension of internal marketing is the motivation; then followed by the communication with stronger impact on organizational citizenship behavior, where the surprising results that the empowerment; and training and development don't have that much effect. Also, hypotheses were tested, and more information regarding data analysis, results' discussion and study limitations were presented in more details.

As identified by large numbers of scholars, service organisations are facing critical problems re... more As identified by large numbers of scholars, service organisations are facing critical problems regarding a set of questions relating to customer retention (CR), namely, How to retain their customers? and How to decrease both customer costs and customer mobile-switching rates? Thus, this study focuses on CR problems in the mobile phone service sector. CR has become an issue as customers increasingly switch service providers as competition between service providers escalates. CR is further exacerbated with mobile service providers spending billions in gaining new customers but rarely spending equal amounts on establishing, maintaining, and building healthy long-term relationships with their existing mobile subscribers.