A/B Testing Sample Calendar (original) (raw)

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z AA AB
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2 CIE Score for Variation
3 URL Observation Hypothesis Element to be tested Variation to be tested Confidence Importance Ease CIE Score KPI Baseline Weekly KPI Weekly Visitors Test Duration KPI (on test conclusion) Test Result
4 vwo.com/ab-testing The number of content downloads are lower than industry average. CTA is not distinctive enough CTA Change CTA color from Green to Red 9 10 9 9.3 Content Downloads 150 4500 3 weeks 220 Successful
5 vwo.com/product Bounce rate is higher than the average for the website. Catching attention of visitors while exiting can be useful Pop-up Implement exit-intent popup 7 10 8 8.3 Conversion Rate 1.50% 5000 3 weeks 1.70% Successful
6 vwo.com/plans Headline does not contain the right keyword. Headline is not convincing enough Headline New headline: Find a Plan That Best Suits Your Needs 8 9 10 9 Time Spent 130 seconds 6700 3 weeks 130 seconds Inconclusive
7 vwo.com/case-studies Headline does not contain the right keyword. Headline is not convincing enough Headline New headline: Find a Case Study That Works for You 8 9 10 9 Time Spent 320 seconds 12500 4 weeks 250 seconds Failed
8 vwo.com Scrollmap shows visitors don't scroll till the testimonial section. Testimonial can increase trust factor for improving conversion rates Layout New Layout: Move testimonial section just below the masthead banner 7 7 9 7.6 Conversion Rate 3.10% 9000 3 weeks Test Underway NA
9 vwo.com/resources/webinars/scaling-testing-program/ Clickarea in heatmap reveals that people don't interact with the CTA CTA doesn't focus on taking action now CTA New CTA text: Watch Now 9 10 9 9.3 Video Views 150 200 2 weeks Test Underway NA
10 vwo.com/request-demo Conversion rates did not change after adding testimonials Video testimonials can work better than image testimonials Layout New Layout: Add video testimonial above the fold 8 9 6 7.6 Demo requests 450 20000 2 weeks Test Yet to Begin NA
11 vwo.com/blog Lower number of subscribers as compared to last quarter. Emphasis of strong social proof can help improve perceived benefits Headline New headline: Join 50,000 other marketers who read VWO blog 7 8 9 8 Bounce Rate 75% 2000 2 weeks Test Yet to Begin NA
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