| Authors: |
Arnostka Netrvalova, Jiri Safarik |
Published in:  |
(2009).ECMS 2009 Proceedings edited by J. Otamendi, A. Bargiela, J. L. Montes, L. M. Doncel Pedrera. European Council for Modeling and Simulation. doi:10.7148/2009 ISBN: 978-0-9553018-8-9 23rd European Conference on Modelling and Simulation, Madrid, June 9-12, 2009 |
| Citation format: |
Netrvalova, A., & Safarik, J. (2009). Phenomenal Trust Model. ECMS 2009 Proceedings edited by J. Otamendi, A. Bargiela, J. L. Montes, L. M. Doncel Pedrera (pp. 328-333). European Council for Modeling and Simulation. doi:10.7148/2009-0328-0333 |
| DOI: |
http://dx.doi.org/10.7148/2009-0328-0333 |
| Abstract: |
The paper deals with the phenomenal trust modelling. Required terms as trust, trust types, trust values and representation are mentioned. Fundamental description of phenomenal trust formation is presented as a form of impersonal trust which is complementary to interpersonal trust. Phenomenon is defined by the set of its possible exclusive values. The model describes the trust of a subject to particular value of a phenomenon. Proposed formula for phenomenal trust formation covers the factors as product reputation, number of recommendations of product, initial trust value of products and trusting disposition of the subject. The behaviour of trust evolution depending on particular factors is studied. |
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