Muhammad Zahid Nawaz | Dongbei University of Finance & Economics (original) (raw)

Papers by Muhammad Zahid Nawaz

Journal of Business Research, 2023

Consumer animosity captures negative attitudes to foreign products and impacts willingness to buy... more Consumer animosity captures negative attitudes to foreign products and impacts willingness to buy them. Existing constructs nevertheless fail to account for an emerging dimension: pandemic animosity. This article heeds recent calls to develop a pandemic animosity measurement scale. Its purpose is to: (i) extend Klein et al.'s (1998) animosity model by adding the pandemic animosity construct, (ii) provide a measurement scale for pandemic animosity, and (iii) explain how pandemic animosity impacts consumers' willingness to buy. Study 1 analyzes qualitative data from in-depth personal interviews with NVivo to identify themes and codes. An expert panel helped reach consensus of all indicators. Study 2 filters scale items using a pilot sample. Study 3 validates a 12-item scale with a larger representative sample. The results contribute to the consumer animosity literature by confirming the existence of pandemic animosity, providing an actionable measure, and confirming its negative impact on consumers' willingness to buy.

SAGE Open, 2020

Environmental problems are one of the major concerns in China due to booming industries and large... more Environmental problems are one of the major concerns in China due to booming industries and large-scale production. Manufacturing industries must change the traditional approaches of production and supply chain management practices to cope with environmental issues. For this purpose, a multidisciplinary and empirical study has been conducted in China. In the manufacturing industries around the world, there is a noticeable transition in human resource management approaches toward green human resource management (GHRM). However, green training could be considered as a critical element of GHRM and could be used as an instrument to trigger emotional intelligence (EI) of the employees, which could make them more responsible toward the external environment and result in improved green supply chain management (GSCM) practices. Similarly, regulatory pressures could also enforce manufacturing industries to contribute positively to GSCM practices. In addition, taking into account the two crit...

SAGE Open, 2021

Collaborative consumption proposes fruitful avenues to achieve profitability and ensure environme... more Collaborative consumption proposes fruitful avenues to achieve profitability and ensure environmental sustainability, becoming a paramount global concern. In the current study, the purpose is to investigate and pick up the constructs of mindful consumption, ego-involvement, and social norms and determine the primary motivations for Chinese consumers to act sustainably. To investigate the moderating role of platform trust and the mediating role of impulsive buying tendency among the relationships of mindful consumption, ego-involvement, and social norms regarding buying second-hand clothing consumption intentions. PLS-SEM statistical approach has been used to investigate the model relationships by incorporating a two-step approach through the SmartPLS3 statistical package. Online survey methodology was adopted to collect data from Chinese buyers of second-hand clothing of Xian Yu and Zhuan Zhuan online platforms. The study has proved the significant impact of mindful consumption, ego...

RMC Journal of Social Sciences and Humanities, 2020

COVID-19 is a massive geopolitical disturbance that will reset the international system once the ... more COVID-19 is a massive geopolitical disturbance that will reset the international system once the fuzz is lifted, accelerate de-globalization as well as de-regionalization and establish new political and trade alignments, and probably a new world order. This virus divided the world into three narratives, foremost is in favor of the US and against China, and second is in favor of China and against the US, and the third represents the neutral people who believe it is a natural virus. Multiple conspiracy theories have emerged about the origin and spread of the virus. Hence, it has generated pandemic animosity among the people of different nations. China and the US need to be more transparent on the origin and spread of the pandemic and step back from confrontation. This is a time to be united to fight with the virus. COVID-19 has also opened the gateway avenue for future researchers in multiple disciplines of academia.

SMART Journal of Business Management Studies, 2020

This research study aims to highlight the potential and actual elements, that could challenge the... more This research study aims to highlight the potential and actual elements, that could challenge the adoption of new technology in a developing country. Mostly, customers were hesitant to adopt any new technology because they assumed that it would be more technical and cause discomfort for them, and they may not be able to use it. This research highlighted the behavioral factors of humans, which could be the reason for the acceptance or rejection of new technology. To understand this problem, data were collected from 250 individuals, through convenient sampling and analyzed through the PLS-SEM technique. Two widely accepted theories, TRI (technology readiness index) and TAM (technology acceptance model) were integrated, to support our argument, in the meaningful results.

SAGE Open, 2020

Sustainability, 2020

Online gaming is consistently changing with the use of new technologies and seen as making an imp... more Online gaming is consistently changing with the use of new technologies and seen as making an impact on consumers’ sustainable lifestyles. The gaming avatars have influenced low avatar identification players to engage in physical and learning activities through massively multiplayer online (MMO) game genre. The fundamental purpose of the study is to classify the association of an avatar with consumer’s behavioural intention for exercise and to consume healthy food. This study incorporates three theories: social cognitive theory (SCT), social determination theory (SDT) and player-avatar identification (PAI) theory to determine its four dimensions’ impact on exercise and healthy food intention to attain a sustainable healthy lifestyle. SCT is related to human cognitive behaviour in the light of immersive experience, self-presence, and enjoyment. SDT related to the physical aspects of consumers that are exercise intention and consumption of healthy food. The results have shown that imm...

SAGE Open, 2020

The conception of the consumer–brand relationship has been receiving immense and escalating atten... more The conception of the consumer–brand relationship has been receiving immense and escalating attention, and it is considered essential for capitalizing the performance of brands. The purpose of this study is twofold: Foremost part of the study comprehends valuable consumer–brand relationships and antecedents of brand equity. The second part is measuring the significant variations in hypothetical model under consumers’ gender and age perspective. The structural equation model is used for analyzing 425 questionnaires through SmartPLS3. Analysis has been conducted several times for combine data and data sets of gender and age groups to identify variations in model relationships. The findings of this study revealed the significant relationship among constructs of the hypothetical model. Brand love emerged as not only one of the significant antecedents of brand loyalty but also the strongest predictor of brand equity. Significant variations have been identified as male, and older consumer...

Sage Open, 2020

Social media marketing is considered an integral part of the today’s marketing plans alongside th... more Social media marketing is considered an integral part of the today’s marketing plans alongside the conventional tools. Social
media’s practical application has changed the way of communication between organizations and consumers. In particular,
the dynamics of interactions have been diversified in the Chinese technological cross-cultural environment. Foreigners are
increasing in China and influencing the business markets. The reason for writing this article is to investigate the effects of the
English language as a moderator on the viability of social media measurements and empirically test the electronic customer
involvement regarding likes and comments that define the dedication and commitment. This research has analyzed the
responses of 287 foreigners. The response was taken through online questionnaires distributed on a random sampling basis
to social media users. Empirical research was performed by using SmartPLS3 for analysis to observe the relationships. The
resultant role represents that all determinants are not similarly suitable, and are much diversified, in the context of China
for the step-up of electronic customer involvement. More particularly, social media advertisement characteristics are more
effective in the enhancement of electronic customers’ involvement than advertisement contents. Moreover, the use of the
English language is significantly affecting the electronic customer involvement level. Tencent corporation and social media
marketers should use this research to make new advertisement plans for further marketing purpose as it will guide them on
how to create an innovative advertisement that will positively reap the cross-cultural environment.

In the last few years, technology has replaced the traditional methods of payments over the world... more In the last few years, technology has replaced the traditional methods of payments over the world. There have always been concerns, threats, discomforts, and potential risks associated with the adoption of new technology. This research aims to highlight those potential and actual elements which can be there against the adoption of new technology. Mostly, it is assumed that customers don't adopt new technology because they think that it would be more technical and can cause discomfort for them, and they may not be able to use it. This research aims to highlight those behavioral factors as well, which could be the reason for the acceptance and rejection of new technology. Two widely accepted theories of IT literature are used in this research to support the given context, i.e., TRI (technology readiness index) and TAM (technology acceptance model). Both models are combined to cover all the basis of technology adoption.

Social media marketing is considered an integral part of the today's marketing plans alongside th... more Social media marketing is considered an integral part of the today's marketing plans alongside the conventional tools. Social media's practical application has changed the way of communication between organizations and consumers. In particular, the dynamics of interactions have been diversified in the Chinese technological cross-cultural environment. Foreigners are increasing in China and influencing the business markets. The reason for writing this article is to investigate the effects of the English language as a moderator on the viability of social media measurements and empirically test the electronic customer involvement regarding likes and comments that define the dedication and commitment. This research has analyzed the responses of 287 foreigners. The response was taken through online questionnaires distributed on a random sampling basis to social media users. Empirical research was performed by using SmartPLS3 for analysis to observe the relationships. The resultant role represents that all determinants are not similarly suitable, and are much diversified, in the context of China for the step-up of electronic customer involvement. More particularly, social media advertisement characteristics are more effective in the enhancement of electronic customers' involvement than advertisement contents. Moreover, the use of the English language is significantly affecting the electronic customer involvement level. Tencent corporation and social media marketers should use this research to make new advertisement plans for further marketing purpose as it will guide them on how to create an innovative advertisement that will positively reap the cross-cultural environment.

Online gaming is consistently changing with the use of new technologies and seen as making an imp... more Online gaming is consistently changing with the use of new technologies and seen as making an impact on consumers' sustainable lifestyles. The gaming avatars have influenced low avatar identification players to engage in physical and learning activities through massively multiplayer online (MMO) game genre. The fundamental purpose of the study is to classify the association of an avatar with consumer's behavioural intention for exercise and to consume healthy food. This study incorporates three theories: social cognitive theory (SCT), social determination theory (SDT) and player-avatar identification (PAI) theory to determine its four dimensions' impact on exercise and healthy food intention to attain a sustainable healthy lifestyle. SCT is related to human cognitive behaviour in the light of immersive experience, self-presence, and enjoyment. SDT related to the physical aspects of consumers that are exercise intention and consumption of healthy food. The results have shown that immersive experience, self-presence and enjoyment do impact the consumer's behavioural intention towards an individual's sustainability.

Information communication technologies increase the competitive intensity among organizations. Th... more Information communication technologies increase the competitive intensity among organizations. The only way to get a sustainable competitive advantage is to focus on their resources, and capabilities to establish, and implement effective strategies to increase international marketing channel performance (IMCP). The target population of this study is the food industry in Pakistan, and the sample size is 400. Data has been collected through survey method based on an adapted questionnaire. Data was analyzed through partial least square-structural equation modeling method. Results showed that validity and reliability of data, and organizational strategies (OS) focused on relationship strategies (RS) and marketing integration strategies (MIS) has positive and significant effect on IMCP. Whereas, technological capabilities (TC) has moderated and significant effect between OS and IMCP. Furthermore, social support (SS) has insignificant effect. This study has theoretical and practical significance. Because this study opens the new horizons in literature and provide guidelines to align their strategies with their capabilities to gain sustainable competitive advantage, which will improve their IMCP.

SAGE Open

The purpose of this study is to (a) investigate the impact of workforce diversity management on j... more The purpose of this study is to (a) investigate the impact of workforce diversity management on job match, job satisfaction, and job performance; (b) test the influencing role of job match on job satisfaction and job performance; and (c) examine the mediating role of a person’s job match on the association between workforce diversity management and employees’ outcomes (job satisfaction and job performance). Structured questionnaires were sent to employees working in five-star hotels in China. In total, 324 valid responses were analyzed through AMOS-SEM to draw the statistical conclusion. Overall, results revealed that workforce diversity management is positively related to a person’s job match, job satisfaction, and job performance. Next, a person’s job match is positively related to job satisfaction and job performance, in particular a person’s job match mediates the relationship between workforce diversity management and employees’ outcomes. Most of the studies in the area of work...

Sarhad Journal of Management Sciences

With the development of 'Internet +', a new business model the Sharing Economy is booming which a... more With the development of 'Internet +', a new business model the Sharing Economy is booming which as a revolutionary power to overthrow the business modes of traditional industries. The development of sharing economy has unique advantages and urgent reality in China. Therefore, based on the current situation of sharing economy, this paper analyzes and contrasts the business models of Uber and the Didi by using Johnson and Christensen's 'Four Elements'business model， concludes business model of sharing economy should have certain characteristics, such as advocated sharing concept, setting up the Internet platform, providing personalized service, establishing the trust mechanism, the supply and demand matching reshaped. Finally, this paper provides comprehensive suggestions for the better development of Chinese enterprises under the sharing economy: enterprises should know their own advantages, not blindly copying the world's leading enterprises, and make effort to build a new model with Chinese characteristics to sharingeconomy; create "Internet platform+ cooperation partner+ customers" model and seek cross-border collaboration; In-depth understanding and analysis the macro and micro-environment of international market, seeking cooperation with foreign domestic enterprise, to speed up enterprises to "go out"

Sarhad Journal of Management Sciences

Information communication technologies increase the competitive intensity among organizations. Th... more Information communication technologies increase the competitive intensity among organizations. The only way to get a sustainable competitive advantage is to focus on their resources, and capabilities to establish, and implement effective strategies to increase international marketing channel performance (IMCP). The target population of this study is the food industry in Pakistan, and the sample size is 400. Data has been collected through survey method based on an adapted questionnaire. Data was analyzed through partial least squarestructural equation modeling method. Results showed that validity and reliability of data, and organizational strategies (OS) focused on relationship strategies (RS) and marketing integration strategies (MIS) has positive and significant effect on IMCP. Whereas, technological capabilities (TC) has moderated and significant effect between OS and IMCP. Furthermore, social support (SS) has insignificant effect. This study has theoretical and practical significance. Because this study opens the new horizons in literature and provide guidelines to align their strategies with their capabilities to gain sustainable competitive advantage, which will improve their IMCP.

Sarhad Journal of Management Sciences

Although the concept of brand loyalty and equity in recent times has evolved one of the dominant ... more Although the concept of brand loyalty and equity in recent times has evolved one of the dominant phenomena of brand management, yet the picture is incomplete without considering the role of consumer involvement levels. The purpose of this study is to investigate significant antecedents of brand loyalty, and its role in building brand equity, relationships are also measured by conducting comparative analysis of consumer involvement levels. The self-administered survey and regression analysis used to measure relationships of variables. The findings showed significant and positive relationship of perceived quality, brand trust, and customer satisfaction with brand loyalty, and highly significant and positive impact of brand loyalty is found in building brand equity. Significant differences are found between high and low involvement settings. This research will provide exceptional learning opportunities for brand managers and scholars alike, through empirical verifying the relationships of variables, by using two brands of different consumer involvement levels.

Information Technology & Tourism

Journal of Business Research, 2023

SAGE Open, 2020

SAGE Open, 2021

RMC Journal of Social Sciences and Humanities, 2020

SMART Journal of Business Management Studies, 2020

SAGE Open, 2020

Sustainability, 2020

SAGE Open, 2020

Sage Open, 2020

Online gaming is consistently changing with the use of new technologies and seen as making an imp... more Online gaming is consistently changing with the use of new technologies and seen as making an impact on consumers' sustainable lifestyles. The gaming avatars have influenced low avatar identification players to engage in physical and learning activities through massively multiplayer online (MMO) game genre. The fundamental purpose of the study is to classify the association of an avatar with consumer's behavioural intention for exercise and to consume healthy food. This study incorporates three theories: social cognitive theory (SCT), social determination theory (SDT) and player-avatar identification (PAI) theory to determine its four dimensions' impact on exercise and healthy food intention to attain a sustainable healthy lifestyle. SCT is related to human cognitive behaviour in the light of immersive experience, self-presence, and enjoyment. SDT related to the physical aspects of consumers that are exercise intention and consumption of healthy food. The results have shown that immersive experience, self-presence and enjoyment do impact the consumer's behavioural intention towards an individual's sustainability.

SAGE Open

Sarhad Journal of Management Sciences

Information communication technologies increase the competitive intensity among organizations. Th... more Information communication technologies increase the competitive intensity among organizations. The only way to get a sustainable competitive advantage is to focus on their resources, and capabilities to establish, and implement effective strategies to increase international marketing channel performance (IMCP). The target population of this study is the food industry in Pakistan, and the sample size is 400. Data has been collected through survey method based on an adapted questionnaire. Data was analyzed through partial least squarestructural equation modeling method. Results showed that validity and reliability of data, and organizational strategies (OS) focused on relationship strategies (RS) and marketing integration strategies (MIS) has positive and significant effect on IMCP. Whereas, technological capabilities (TC) has moderated and significant effect between OS and IMCP. Furthermore, social support (SS) has insignificant effect. This study has theoretical and practical significance. Because this study opens the new horizons in literature and provide guidelines to align their strategies with their capabilities to gain sustainable competitive advantage, which will improve their IMCP.

Sarhad Journal of Management Sciences

Information Technology & Tourism