Being Customer-Centric with Data (original) (raw)

Chapter 5 of the Data-Driven Marketing Best Practice Guide

With an ever-increasing amount of data at marketers’ disposal, the opportunity to be customer-centric has never been greater. This chapter explores key methods for developing customer understanding and the role of data in segmentation and CX.

13 minute read

Data unlocks valuable customer insights and empowers marketers to make more informed decisions on strategy. This chapter of Econsultancy’s Data-Driven Marketing Best Practice Guide covers:

• Key methods: How to improve customer understanding among teams and connect with consumers in more relevant ways.
• Enhancing segmentation: Data’s role in informing customer segmentation and creating robust personas.
• Data maturity: Basic and advanced approaches to using data to improve the customer experience.