Stephanie O'Donohoe | University of Edinburgh (original) (raw)
Uploads
Papers by Stephanie O'Donohoe
Journal of Professional Services Marketing, Jan 28, 1994
ABSTRACT
International Journal of Advertising, 2009
Journal of Consumer Culture, Nov 20, 2022
Since social displays of family life in advertising contribute to the doing and imagining of fami... more Since social displays of family life in advertising contribute to the doing and imagining of family, advertising representations of intergenerational relationships merit research attention. Focusing on the under-examined area of family interactions involving grandparents, this content and thematic analysis of 82 North American and European TV/video advertisements highlights how advertising both reproduces and challenges ideals of happy, harmonious families. Consistent with prior research in Western cultures, these ads privilege White, middle-class, heterosexual ways of doing family. Surprisingly, given critiques of advertising idealization, ads depicting intergenerational tension outnumbered those featuring exclusively harmonious relations. Tensions were linked to violations of generational norms, particularly by grandparents, and to conflicting norms confronting different generations. Although gender roles were sometimes blurred in both harmony and tension ads, they were not generally contested by other family members.
HAL (Le Centre pour la Communication Scientifique Directe), Feb 5, 2019
Journal of Family Issues
Both grandparenting and food provisioning practices play an important role in contemporary family... more Both grandparenting and food provisioning practices play an important role in contemporary family life, but the role of food in grandparent–grandchild and wider family relationships is underresearched. Popular and academic discourse often focuses on grandparents as indulgent feeders with negative implications for children’s weight and eating practices. Drawing on the concept of family identity bundles and interviews with Danish and New Zealand grandparents and grandchildren, it was found that, for both generations, being alone together was a treat in itself and a time for treats, although they were fluent in the discourse of balance and moderation. Grandparents’ food-related practices were shaped by the internalized as well as actual presence of the parents, but they tended to experience rather than express tensions over parental feeding practices. These findings offer a nuanced account of grandparents’ role in children’s (un)healthy eating practices and of the role of food in inter...
ACR European Advances, 2013
Journal of Macromarketing, 2020
This article explores young women’s engagements with gendered power relations embedded in adverti... more This article explores young women’s engagements with gendered power relations embedded in advertising. Drawing on four case studies, we demonstrate how their readings of gendered ads are informed by postfeminist discourse, which, for all its contradictions, presents gender inequality as a thing of the past. Specifically, we illustrate and theorize the problematic workings of a postfeminist gaze directed at both models in ads and young women as readers of ads, with judgements shaped by postfeminist ideals and blind spots concerning intersections of gender, class, and race. We contribute to macromarketing scholarship by (1) illustrating how, in the context of gendered ads and young American women, gendered power relations and a postfeminist sensibility are both produced by and productive of gendered readers; and (2) highlighting the insidious nature and limitations of this sensibility informing young women’s lived experiences, engagements with media culture, and position in society.
Consumption Markets & Culture, 2019
Journal of Professional Services Marketing, Jan 28, 1994
ABSTRACT
International Journal of Advertising, 2009
Journal of Consumer Culture, Nov 20, 2022
Since social displays of family life in advertising contribute to the doing and imagining of fami... more Since social displays of family life in advertising contribute to the doing and imagining of family, advertising representations of intergenerational relationships merit research attention. Focusing on the under-examined area of family interactions involving grandparents, this content and thematic analysis of 82 North American and European TV/video advertisements highlights how advertising both reproduces and challenges ideals of happy, harmonious families. Consistent with prior research in Western cultures, these ads privilege White, middle-class, heterosexual ways of doing family. Surprisingly, given critiques of advertising idealization, ads depicting intergenerational tension outnumbered those featuring exclusively harmonious relations. Tensions were linked to violations of generational norms, particularly by grandparents, and to conflicting norms confronting different generations. Although gender roles were sometimes blurred in both harmony and tension ads, they were not generally contested by other family members.
HAL (Le Centre pour la Communication Scientifique Directe), Feb 5, 2019
Journal of Family Issues
Both grandparenting and food provisioning practices play an important role in contemporary family... more Both grandparenting and food provisioning practices play an important role in contemporary family life, but the role of food in grandparent–grandchild and wider family relationships is underresearched. Popular and academic discourse often focuses on grandparents as indulgent feeders with negative implications for children’s weight and eating practices. Drawing on the concept of family identity bundles and interviews with Danish and New Zealand grandparents and grandchildren, it was found that, for both generations, being alone together was a treat in itself and a time for treats, although they were fluent in the discourse of balance and moderation. Grandparents’ food-related practices were shaped by the internalized as well as actual presence of the parents, but they tended to experience rather than express tensions over parental feeding practices. These findings offer a nuanced account of grandparents’ role in children’s (un)healthy eating practices and of the role of food in inter...
ACR European Advances, 2013
Journal of Macromarketing, 2020
This article explores young women’s engagements with gendered power relations embedded in adverti... more This article explores young women’s engagements with gendered power relations embedded in advertising. Drawing on four case studies, we demonstrate how their readings of gendered ads are informed by postfeminist discourse, which, for all its contradictions, presents gender inequality as a thing of the past. Specifically, we illustrate and theorize the problematic workings of a postfeminist gaze directed at both models in ads and young women as readers of ads, with judgements shaped by postfeminist ideals and blind spots concerning intersections of gender, class, and race. We contribute to macromarketing scholarship by (1) illustrating how, in the context of gendered ads and young American women, gendered power relations and a postfeminist sensibility are both produced by and productive of gendered readers; and (2) highlighting the insidious nature and limitations of this sensibility informing young women’s lived experiences, engagements with media culture, and position in society.
Consumption Markets & Culture, 2019