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Stephanie O'Donohoe

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Papers by Stephanie O'Donohoe

Research paper thumbnail of Approaching death in the family

Research paper thumbnail of Marketing Priorities and Practice Within the Accounting Profession

Journal of Professional Services Marketing, Jan 28, 1994

ABSTRACT

Research paper thumbnail of Lessons on loss: grief in contemporary children's fiction

Research paper thumbnail of Firing enthusiasm: Growing acceptance of cremation in Europe and the implications for consumer behaviour

Research paper thumbnail of Death in a Consumer Culture

Research paper thumbnail of Doing Anthropology in Consumer Research

International Journal of Advertising, 2009

Research paper thumbnail of Might there be more than a worm at the core? Mortality salience in consumer culture

Research paper thumbnail of Grandparenting relations in advertising’s ‘familial fictions’

Journal of Consumer Culture, Nov 20, 2022

Since social displays of family life in advertising contribute to the doing and imagining of fami... more Since social displays of family life in advertising contribute to the doing and imagining of family, advertising representations of intergenerational relationships merit research attention. Focusing on the under-examined area of family interactions involving grandparents, this content and thematic analysis of 82 North American and European TV/video advertisements highlights how advertising both reproduces and challenges ideals of happy, harmonious families. Consistent with prior research in Western cultures, these ads privilege White, middle-class, heterosexual ways of doing family. Surprisingly, given critiques of advertising idealization, ads depicting intergenerational tension outnumbered those featuring exclusively harmonious relations. Tensions were linked to violations of generational norms, particularly by grandparents, and to conflicting norms confronting different generations. Although gender roles were sometimes blurred in both harmony and tension ads, they were not generally contested by other family members.

Research paper thumbnail of Rethinking Feminist Waves

HAL (Le Centre pour la Communication Scientifique Directe), Feb 5, 2019

Research paper thumbnail of What do you meme?: Exploring how internet memes aid understanding of grandparent/grandchild relationships in consumer research

Research paper thumbnail of proceedings of European Marketing Academy Conference, Strathclyde University, May

Research paper thumbnail of Listening to the wounded storyteller:: pathographies as a repository of consumption meanings

Research paper thumbnail of Healthy and Indulgent Food Consumption Practices Within Grandparent–Grandchild Identity Bundles: A Qualitative Study of New Zealand and Danish Families

Journal of Family Issues

Both grandparenting and food provisioning practices play an important role in contemporary family... more Both grandparenting and food provisioning practices play an important role in contemporary family life, but the role of food in grandparent–grandchild and wider family relationships is underresearched. Popular and academic discourse often focuses on grandparents as indulgent feeders with negative implications for children’s weight and eating practices. Drawing on the concept of family identity bundles and interviews with Danish and New Zealand grandparents and grandchildren, it was found that, for both generations, being alone together was a treat in itself and a time for treats, although they were fluent in the discourse of balance and moderation. Grandparents’ food-related practices were shaped by the internalized as well as actual presence of the parents, but they tended to experience rather than express tensions over parental feeding practices. These findings offer a nuanced account of grandparents’ role in children’s (un)healthy eating practices and of the role of food in inter...

Research paper thumbnail of Reading beyond the lines: Expectations, identities and emotions in relating to A Monster Calls

Research paper thumbnail of Children and their grandparents: Consumer socialization and consumption practices across the generations in the digital world

Research paper thumbnail of Children and their grandparents

Research paper thumbnail of Fare-Well Strategies: Caring Consumption As Part of the 'Good Death

ACR European Advances, 2013

Research paper thumbnail of Problematizing the Postfeminist Gaze: A Critical Exploration of Young Women’s Readings of Gendered Power Relations in Advertising

Journal of Macromarketing, 2020

This article explores young women’s engagements with gendered power relations embedded in adverti... more This article explores young women’s engagements with gendered power relations embedded in advertising. Drawing on four case studies, we demonstrate how their readings of gendered ads are informed by postfeminist discourse, which, for all its contradictions, presents gender inequality as a thing of the past. Specifically, we illustrate and theorize the problematic workings of a postfeminist gaze directed at both models in ads and young women as readers of ads, with judgements shaped by postfeminist ideals and blind spots concerning intersections of gender, class, and race. We contribute to macromarketing scholarship by (1) illustrating how, in the context of gendered ads and young American women, gendered power relations and a postfeminist sensibility are both produced by and productive of gendered readers; and (2) highlighting the insidious nature and limitations of this sensibility informing young women’s lived experiences, engagements with media culture, and position in society.

Research paper thumbnail of Fresh perspectives on interpretive consumer research

Consumption Markets & Culture, 2019

Research paper thumbnail of Grief goods: material possessions and meaning reconstruction in bereavement

Research paper thumbnail of Approaching death in the family

Research paper thumbnail of Marketing Priorities and Practice Within the Accounting Profession

Journal of Professional Services Marketing, Jan 28, 1994

ABSTRACT

Research paper thumbnail of Lessons on loss: grief in contemporary children's fiction

Research paper thumbnail of Firing enthusiasm: Growing acceptance of cremation in Europe and the implications for consumer behaviour

Research paper thumbnail of Death in a Consumer Culture

Research paper thumbnail of Doing Anthropology in Consumer Research

International Journal of Advertising, 2009

Research paper thumbnail of Might there be more than a worm at the core? Mortality salience in consumer culture

Research paper thumbnail of Grandparenting relations in advertising’s ‘familial fictions’

Journal of Consumer Culture, Nov 20, 2022

Since social displays of family life in advertising contribute to the doing and imagining of fami... more Since social displays of family life in advertising contribute to the doing and imagining of family, advertising representations of intergenerational relationships merit research attention. Focusing on the under-examined area of family interactions involving grandparents, this content and thematic analysis of 82 North American and European TV/video advertisements highlights how advertising both reproduces and challenges ideals of happy, harmonious families. Consistent with prior research in Western cultures, these ads privilege White, middle-class, heterosexual ways of doing family. Surprisingly, given critiques of advertising idealization, ads depicting intergenerational tension outnumbered those featuring exclusively harmonious relations. Tensions were linked to violations of generational norms, particularly by grandparents, and to conflicting norms confronting different generations. Although gender roles were sometimes blurred in both harmony and tension ads, they were not generally contested by other family members.

Research paper thumbnail of Rethinking Feminist Waves

HAL (Le Centre pour la Communication Scientifique Directe), Feb 5, 2019

Research paper thumbnail of What do you meme?: Exploring how internet memes aid understanding of grandparent/grandchild relationships in consumer research

Research paper thumbnail of proceedings of European Marketing Academy Conference, Strathclyde University, May

Research paper thumbnail of Listening to the wounded storyteller:: pathographies as a repository of consumption meanings

Research paper thumbnail of Healthy and Indulgent Food Consumption Practices Within Grandparent–Grandchild Identity Bundles: A Qualitative Study of New Zealand and Danish Families

Journal of Family Issues

Both grandparenting and food provisioning practices play an important role in contemporary family... more Both grandparenting and food provisioning practices play an important role in contemporary family life, but the role of food in grandparent–grandchild and wider family relationships is underresearched. Popular and academic discourse often focuses on grandparents as indulgent feeders with negative implications for children’s weight and eating practices. Drawing on the concept of family identity bundles and interviews with Danish and New Zealand grandparents and grandchildren, it was found that, for both generations, being alone together was a treat in itself and a time for treats, although they were fluent in the discourse of balance and moderation. Grandparents’ food-related practices were shaped by the internalized as well as actual presence of the parents, but they tended to experience rather than express tensions over parental feeding practices. These findings offer a nuanced account of grandparents’ role in children’s (un)healthy eating practices and of the role of food in inter...

Research paper thumbnail of Reading beyond the lines: Expectations, identities and emotions in relating to A Monster Calls

Research paper thumbnail of Children and their grandparents: Consumer socialization and consumption practices across the generations in the digital world

Research paper thumbnail of Children and their grandparents

Research paper thumbnail of Fare-Well Strategies: Caring Consumption As Part of the 'Good Death

ACR European Advances, 2013

Research paper thumbnail of Problematizing the Postfeminist Gaze: A Critical Exploration of Young Women’s Readings of Gendered Power Relations in Advertising

Journal of Macromarketing, 2020

This article explores young women’s engagements with gendered power relations embedded in adverti... more This article explores young women’s engagements with gendered power relations embedded in advertising. Drawing on four case studies, we demonstrate how their readings of gendered ads are informed by postfeminist discourse, which, for all its contradictions, presents gender inequality as a thing of the past. Specifically, we illustrate and theorize the problematic workings of a postfeminist gaze directed at both models in ads and young women as readers of ads, with judgements shaped by postfeminist ideals and blind spots concerning intersections of gender, class, and race. We contribute to macromarketing scholarship by (1) illustrating how, in the context of gendered ads and young American women, gendered power relations and a postfeminist sensibility are both produced by and productive of gendered readers; and (2) highlighting the insidious nature and limitations of this sensibility informing young women’s lived experiences, engagements with media culture, and position in society.

Research paper thumbnail of Fresh perspectives on interpretive consumer research

Consumption Markets & Culture, 2019

Research paper thumbnail of Grief goods: material possessions and meaning reconstruction in bereavement

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