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Papers by PELİN OFLUOĞLU KUCUK

Industria Textila, 2019

Fashion designer selection with the method of GRA-based intuitionistic fuzzy multi-criteria decis... more Fashion designer selection with the method of GRA-based intuitionistic fuzzy multi-criteria decision making
Personnel selection is a decision making problem based on the determination of the most suitable individual in line with the determined criteria, as known. Particularly in the labor-intensive sectors, such as apparel, the choice of the right personnel is a crucial problem and plays a key role in continuing the life cycle of companies successfully. In this study, the fashion designer selection process is examined for the design departments which are one of the most important organs for the apparel companies. For this purpose, the most suitable designer was chosen for an apparel company operating in Izmir province. In order to fulfill the aim, criteria weights which play an active role in designer selection are obtained through AHP method, and intuitive fuzzy logic sets are utilized to enable the evaluations of the candidates by the experts according to the criteria. In the light of these data, the final choice was conducted with the method of grey relational analysis.
Keywords: apparel sector, designer selection, multiple attribute decision making, GRA

Today's tough competitive conditions require managing companies' supply chain management more eff... more Today's tough competitive conditions require managing companies' supply chain management more effectively to protect the competitiveness in the field of leather apparel as in every sector. The selection of the most suitable suppliers for the company's expectations and criteria is an important decision problem in the management of this chain. In the scope of this study, a Turkish leather apparel company was selected and a field survey was carried out on leather supply by the participation of the purchasing managers of this company. Analytic Hierarchy Process (AHP) and Fuzzy Comprehensive Evaluation (FCE) methods were utilized for the analysis of the obtained data. Logical and consistent results were obtained and the most suitable supplier to the company criterion is determined by combining the advantages of both methods. Furthermore, some conclusions and recommendations for the company and the industry were manifested. ÖZET Günümüzün zorlu rekabet koşulları her sektörde olduğu gibi deri konfeksiyonu alanında da firmaların rekabetçiliklerini korumaları amacıyla, tedarik zinciri yönetimlerini daha etkili bir şekilde yönetmelerini gerektirmektedir. Bu zincirin yönetilmesinde firmanın beklentileri ve kriterlerine en uygun tedarikçinin seçimi önemli bir karar problemi olmaktadır. Çalışma kapsamında, bir Türk deri konfeksiyon firması ele alınmış ve firmanın satın alma yöneticileri ile mamül deri tedariği üzerine bir saha araştırması yürütülmüştür. Elde edilen verilerin analizi amacıyla AHP ve Fuzzy Comprehensive Evaluation (FCE) yöntemlerinden faydalanılmıştır. Her iki yöntemin avantajları birleştirilerek, mantıklı ve tutarlı sonuçlar elde edilmiş ve firmanın kriterlerine en uygun tedarikçi belirlenmiştir. Ayrıca, firma ve sektöre yönelik çeşitli çıkarımlar ve önerilerde bulunulmuştur. Anahtar Kelimeler: Tedarikçi seçimi, deri sektörü, hazır giyim sektörü, AHP, FCE

Considering its export-oriented performance and the close relationship with various branches, the... more Considering its export-oriented performance and the close relationship with various branches, the Turkish leather industry is one of the most important sectors of Turkey. Analysing the developments and the factors that are driving the industry, and contributing industry’s sustainable competitive advantage are important for both the industry and the country's economy. In this study, analysis of Turkish leather industry’s competitiveness was discussed by using Porter's Diamond Model. For this purpose, both primary and secondary research methods have been utilized. As a result of the analysis, the main elements of the competition structure of the industry were described and various suggestions have been made in order to let Turkey have a more competitive position on the world leather industry platform.

ncreasing competition conditions due to globalization force companies to develop differ... more ncreasing competition conditions due to globalization force companies to develop different innovative
applications in different fields of management areas. Marketing activities is one of the part of these fields
which companies focus on to gain a competitive advantage in recent years. Technology development and
evolution of a new consumer class prone to using this technology has led to the proliferation of effective and
widespread use of technology based marketing applications. Accordingly, rapid and significant developments
occur in digital marketing is one of the important marketing activities. Rapidly increased use of mobile
marketing applications is one of these digital activities.
Textile and clothing sector which has a significant share and impact in Turkish economy demonstrates it’s
innovative side not only in production area but also in marketing field. In this sense, the sector has widely
started to take the advantage of digital marketing elements.
The aim of this study is analyzing the applicability of mobile applications, that has been increasingly utilized
among some of the important international clothing companies for Turkish clothing brands.In accordance
with the purpose of the study, after the analysis of implementations and specifications of clothing mobile
applications, the applicability and effects of these applications is aimed to be tested within the field research
conducted among Turkish clothing brands.
Keywords: E-commerce, mobile applications, clothing industry, marketing

Küreselleşmeyle birlikte yaşanan değişimler, günümüzde işletmelerin ekonomik olduğu kadar... more Küreselleşmeyle birlikte yaşanan değişimler, günümüzde işletmelerin ekonomik olduğu kadar, aynı zamanda
sosyal birer misyonlarının da bulunduğu gerçeğini ortaya koymuştur. Kâr eden ve sürekliliğini sağlayan bir
işletmeden toplum artık sosyal faydalar beklemekte, sahip olunanların ise geliştirilmesini istemektedir . Yükselen
rekabet ortamında ürün kalitesi, fiyat ve hizmet kalitesi gibi faktörlerin yanında kurum imajı da farklılığı getiren
unsur ön plana çıkmaktadır. Güçlü ve uzun vadeli bir kurum imajı yaratılması sosyal sorumluluk anlayışına
sahip bir işletme olunduğunu topluma göstermekten geçmektedir. Bu çalışmanın amacı İzmir ilinde ikamet eden
tüketicilerin gözünden sosyal sorumluluk projelerinin önemini incelemek ve aynı zamanda bir hazır giyim
markası olan LCW firmasının bu alanda yürütmekte olduğu projelerin nasıl değerlendirildiğini anlamaktır.

In today’s competition strategy, selecting the most proper supplier isone of the success factors ... more In today’s competition strategy, selecting the most proper supplier isone of the success factors of
companies. Supplier selection and associations with suppliers generate the most important decision problems of
companies. Because of this importance,great numbers of companies coming from different sectors both in Turkey
and in the rest of the world cooperate with suppliers by assigning their processes partially to them or cooperate
with suppliers providing the most proper inputs in order to minimize their costs and these companies target to
offer fast and high quality solutions totheir customers by benefiting the expertise of their suppliers. At this point,
selecting the right supplier which is expected to satisfy the demands of companies and their customers emerges as
an important issue. The objective of this paper is comprehending the criteria hierarchy and the priority considered
as base for selecting the suppliers and maintaining the relations with the existing suppliers. For that purpose, the
priority of supplier selection criteria, which is assigned by the companies, is tried to be determined by using fuzzy
pair-wise comparison.
Keywords:Fuzzy logic, supplier selection, clothing sector, fuzzy pair-wise comparison method, decision making

Nowadays, advertisements which emerge as one of the most significant marketing activities are use... more Nowadays, advertisements which emerge as one of the most significant marketing activities are usedefficiently by the enterprises.
Advertisement is a successful method for attracting consumer’s attention and increasing sales. Besides it provides an increase in brand
value and brand awareness which provide a significant contribution to enterprise performance. Clothing sector which has an important
role in Turkish economy involves successful enterprises. These enterprises frequentlyuse advertisement activities in order to be
successful and to be able to pronounce their differences from rivals to the consumers. This study aims to analyze the relationship
between advertisement and buying behavior. After that, the results of the survey which is conducted in the hinterland of İzmir province
are analyzed to determine the effects of advertisement on buying behavior of consumers in clothing sector.
Key Words:Advertisement, Consumer behaviors, Buying behavior, Clothing sector, Turkey.

Conference Presentations by PELİN OFLUOĞLU KUCUK

Industria Textila, 2019