Stefanie Milovic | Elon University (original) (raw)
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Papers by Stefanie Milovic
Historically, politicians have looked for efficient and innovative ways to engage with the public... more Historically, politicians have looked for efficient and innovative ways to engage with the public and cultivate supporters, focusing a great deal of attention on social media platforms in recent decades. This study examines trends in social media engagement rates, specifically on Facebook, between campaigning state politicians and online users. Data was collected from the Facebook pages of 12 North Carolina state senators (three Democratic incumbents, three Democratic challengers, three Republican incumbents, and three Republican challengers). Units of analysis were the posts published by these politicians on their official Facebook pages during a two-week period. Through both “a priori” and emergent content analysis, three specific findings surfaced: challengers post more on Facebook than incumbents, Democrats post more on Facebook than Republicans, and most politicians react but do not respond to user comments. The research also found that these politicians reply similarly in leng...
Historically, politicians have looked for efficient and innovative ways to engage with the public... more Historically, politicians have looked for efficient and innovative ways to engage with the public and cultivate supporters, focusing a great deal of attention on social media platforms in recent decades. This study examines trends in social media engagement rates, specifically on Facebook, between campaigning state politicians and online users. Data was collected from the Facebook pages of 12 North Carolina state senators (three Democratic incumbents, three Democratic challengers, three Republican incumbents, and three Republican challengers). Units of analysis were the posts published by these politicians on their official Facebook pages during a two-week period. Through both “a priori” and emergent content analysis, three specific findings surfaced: challengers post more on Facebook than incumbents, Democrats post more on Facebook than Republicans, and most politicians react but do not respond to user comments. The research also found that these politicians reply similarly in leng...