Gregory Payne | Emerson College (original) (raw)
Papers by Gregory Payne
This article provides the context and rationale for a unique partnership of a communication colle... more This article provides the context and rationale for a unique partnership of a communication college and medical school synergistically combining resources to create a master's degree program specifically in health communication. The architects of this revolutionary educational approach to health communication at Emerson College and Tufts University School of Medicine offer suggestions for administrators and professors interested in advancing health communication education. A slightly modified version of the actual proposal of a unique academic relationship in the field of health communication is discussed in relation to the target audience, curriculum, and career opportunities. Given the groundbreaking nature of the program, it is presented as an exemplar with a copy of the proposal approved by each institution's Board of Trustees.
This article outlines the perspectives of the participants of the first grass roots effort after ... more This article outlines the perspectives of the participants of the first grass roots effort after 9/11 of the SAE organized by Dr. Gregory Payne, Prince Faisal Al Saud and Mohamed Khalil. Emerson Students visited the Kingdom in March 2002
A study examined the coverage of the 1984 Jesse Jackson presidential campaign in the "New York Ti... more A study examined the coverage of the 1984 Jesse Jackson presidential campaign in the "New York Times,""Washington Post,""Chicago Tribune," and "Los Angeles Times," noting (1) the number of stories that mention Jackson; (2) the total column inches devoted to the stories mentioning Jackson; (3) subject matter of the story; (4) degree of bias inherent in the story; and (5) mediated image as reflected by descriptive references to the candidate in the coverage. The period of examination was from November 3, 1983 to April 11, 1984. Results showed that the "Los Angeles Times" contained the most column inches of campaign coverage, and the "Washington Post" featured the most exclusive stories. In addition, analysis showed little difference in topics covered on the Jackson campaign among the various newspapers, and that all emphasized Jackson's problems with Jewish voters. With the exception of the "Tribune" (which displayed a negative bias), the tone of the Jackson coverage was judged to be generally fair and straightforward. The mediated image throughout the months reflected a gradual evolution in coverage from "black civil rights leader" to "Democratic candidate for president." It was also noted that the coverage of the campaign followed the "confirmation" paradigm of press coverage (going through the phases of announcement, definition, judgment, debunking, and conversion), and that Jackson's campaign was characterized by an intense debunking period. (A table of data is included and 12 end notes are attached.) (ARH)
A study examined the particular variables utilized in argumentative spots (political advertisemen... more A study examined the particular variables utilized in argumentative spots (political advertisements that attempt to tell the audience where the candidate stands on particular topics) of the 1984 GOP senatorial hopefuls, in an attempt to ascertain if any advantages were manifested in different commercial patterns in content and format of the ads across geographical regions. The study investigated three salient characteristics that influenced the overall success of argumentative spots (otherwise known as arg-spots) which include issue, image, and visibility. Twenty-nine arg-spots were analyzed in light of these characteristics, and were broken down into four geographic regions--north, south, midwest, and west. Twelve variables, including primary topic issue, use of endorsement, and symbolic artifacts were evaluated for the arg-spots from each region, and similarities and distinctions across geo-regions were noted. Analysis revealed that from the perspective of the political campaign as an argumentative conflict made manifest through the mediated debate, the arg-spot played an important role in presenting selected and well-crafted arguments to the voting public. Findings suggests that arg-spots represent -a positive step in re-establishing a healthy mediated deliberative diet for the voting public. (Ten tables are included, and 36 footnotes are appended.) (MM)
American behavioral scientist, Jan 1, 2005
Agenda setting has been developed, expanded, and employed in numerous studies as an analytical to... more Agenda setting has been developed, expanded, and employed in numerous studies as an analytical tool that affords an understanding of not only how our political reality is formulated but also how "realities" can be manufactured. However, as the authors argue, by grafting agenda setting and media systems dependency theory-two different traditions in mass communication theory-it is possible to better account for changes in the agenda-setting process because of shifts in the power relationships between all actors involved, especially under conditions of increased threat; conditions similar to those the American public has lived in since the September 11 terrorist attacks. Illustrations from Campaign 2004 complement this analysis. The authors suggest that it is critical to understand the dynamics of the making of "mediated realities" so as to alert readers of the importance in furthering critical media literacy skills necessary for the public to distinguish between facades and facts.
Nothing is more satisfying than a good idea, ahead of its time, that comes to fruition.
Media attention to celebrities during the 2004 U.S. presidential campaign was substantial. This a... more Media attention to celebrities during the 2004 U.S. presidential campaign was substantial. This article traces some of the more remarkable celebrity roles throughout the campaign. Through an account of journalistic experience, the authors provide evidence of the way celebrity spectacle dominated much of the campaign rhetoric in the 2004 election. Analysis of what to expect in the future suggests only increased attention to the role of celebrities in U.S. politics as the line between information and entertainment is blurred.
Global Public Health Communication
This article provides the context and rationale for a unique partnership of a communication colle... more This article provides the context and rationale for a unique partnership of a communication college and medical school synergistically combining resources to create a master's degree program specifically in health communication. The architects of this revolutionary educational approach to health communication at Emerson College and Tufts University School of Medicine offer suggestions for administrators and professors interested in advancing health communication education. A slightly modified version of the actual proposal of a unique academic relationship in the field of health communication is discussed in relation to the target audience, curriculum, and career opportunities. Given the groundbreaking nature of the program, it is presented as an exemplar with a copy of the proposal approved by each institution's Board of Trustees.
This article outlines the perspectives of the participants of the first grass roots effort after ... more This article outlines the perspectives of the participants of the first grass roots effort after 9/11 of the SAE organized by Dr. Gregory Payne, Prince Faisal Al Saud and Mohamed Khalil. Emerson Students visited the Kingdom in March 2002
A study examined the coverage of the 1984 Jesse Jackson presidential campaign in the "New York Ti... more A study examined the coverage of the 1984 Jesse Jackson presidential campaign in the "New York Times,""Washington Post,""Chicago Tribune," and "Los Angeles Times," noting (1) the number of stories that mention Jackson; (2) the total column inches devoted to the stories mentioning Jackson; (3) subject matter of the story; (4) degree of bias inherent in the story; and (5) mediated image as reflected by descriptive references to the candidate in the coverage. The period of examination was from November 3, 1983 to April 11, 1984. Results showed that the "Los Angeles Times" contained the most column inches of campaign coverage, and the "Washington Post" featured the most exclusive stories. In addition, analysis showed little difference in topics covered on the Jackson campaign among the various newspapers, and that all emphasized Jackson's problems with Jewish voters. With the exception of the "Tribune" (which displayed a negative bias), the tone of the Jackson coverage was judged to be generally fair and straightforward. The mediated image throughout the months reflected a gradual evolution in coverage from "black civil rights leader" to "Democratic candidate for president." It was also noted that the coverage of the campaign followed the "confirmation" paradigm of press coverage (going through the phases of announcement, definition, judgment, debunking, and conversion), and that Jackson's campaign was characterized by an intense debunking period. (A table of data is included and 12 end notes are attached.) (ARH)
A study examined the particular variables utilized in argumentative spots (political advertisemen... more A study examined the particular variables utilized in argumentative spots (political advertisements that attempt to tell the audience where the candidate stands on particular topics) of the 1984 GOP senatorial hopefuls, in an attempt to ascertain if any advantages were manifested in different commercial patterns in content and format of the ads across geographical regions. The study investigated three salient characteristics that influenced the overall success of argumentative spots (otherwise known as arg-spots) which include issue, image, and visibility. Twenty-nine arg-spots were analyzed in light of these characteristics, and were broken down into four geographic regions--north, south, midwest, and west. Twelve variables, including primary topic issue, use of endorsement, and symbolic artifacts were evaluated for the arg-spots from each region, and similarities and distinctions across geo-regions were noted. Analysis revealed that from the perspective of the political campaign as an argumentative conflict made manifest through the mediated debate, the arg-spot played an important role in presenting selected and well-crafted arguments to the voting public. Findings suggests that arg-spots represent -a positive step in re-establishing a healthy mediated deliberative diet for the voting public. (Ten tables are included, and 36 footnotes are appended.) (MM)
American behavioral scientist, Jan 1, 2005
Agenda setting has been developed, expanded, and employed in numerous studies as an analytical to... more Agenda setting has been developed, expanded, and employed in numerous studies as an analytical tool that affords an understanding of not only how our political reality is formulated but also how "realities" can be manufactured. However, as the authors argue, by grafting agenda setting and media systems dependency theory-two different traditions in mass communication theory-it is possible to better account for changes in the agenda-setting process because of shifts in the power relationships between all actors involved, especially under conditions of increased threat; conditions similar to those the American public has lived in since the September 11 terrorist attacks. Illustrations from Campaign 2004 complement this analysis. The authors suggest that it is critical to understand the dynamics of the making of "mediated realities" so as to alert readers of the importance in furthering critical media literacy skills necessary for the public to distinguish between facades and facts.
Nothing is more satisfying than a good idea, ahead of its time, that comes to fruition.
Media attention to celebrities during the 2004 U.S. presidential campaign was substantial. This a... more Media attention to celebrities during the 2004 U.S. presidential campaign was substantial. This article traces some of the more remarkable celebrity roles throughout the campaign. Through an account of journalistic experience, the authors provide evidence of the way celebrity spectacle dominated much of the campaign rhetoric in the 2004 election. Analysis of what to expect in the future suggests only increased attention to the role of celebrities in U.S. politics as the line between information and entertainment is blurred.
Global Public Health Communication
20th Year Retrospective - Communication Studies, Emerson Colllege, 1990, Dr. J. Gregory Payne, Ch... more 20th Year Retrospective - Communication Studies, Emerson Colllege, 1990, Dr. J. Gregory Payne, Chair, conference cordinator.(see.may4archive.org) Panel includes: Dr. James Golden, Chair and Prof. Emeritus. Dept of Comm., Ohio State University, Alan Canfora, wounded at Kent State, 1970, Gene Young, eyewitness to shootings at Jackson State, 1970, Kendra Hicks, Kent State advocate, Bonnie Metro, Kent State filmmaker, Jeff Solin, Emerson student and actor, "Kent State: A Requiem" (play on Kent State by Payne), Bee Tamaro, Emerson student, Andy Rancer, Kent Alum and Prof, Akron State University, Peggy Hayes, Emerson student, Anne Doyle, Emerson student, Paul Keane, Kent alum and activist at Yale University, Dean Kahler, paralyzed at Kent State, Scott Ratzan, Professor, among others
This is the first 18 minutes of Dr. J Gregory Payne's address to European and American Public Rel... more This is the first 18 minutes of Dr. J Gregory Payne's address to European and American Public Relations Professionals on the Importance of Grass Roots efforts in Public Diplomacy.
Dr. J Gregory Payne from Emerson College in Boston Massachusetts presents to Colleagues from Chil... more Dr. J Gregory Payne from Emerson College in Boston Massachusetts presents to Colleagues from Chile on Wednesday November 24th 2010 at 9:30AM.
For the first time since the shootings at Kent State and him taking the famous picture in 1970, P... more For the first time since the shootings at Kent State and him taking the famous picture in 1970, Pulitzer Prize winner John Filo met Mary Vechio, the girl he had captured in the photo.
Additional speeches and commentary by Gregory Payne, Conference coordinator, Gene Young of Jackson State, Ken Kiebler, eyewitness to Kent State tragedy,