upfront - Wiktionary, the free dictionary (original) (raw)

upfront (comparative more upfront, superlative most upfront)

  1. Honest, frank and straightforward.
  2. open, admitted, out
    • 1979 April 14, Mitzel, “A Massachusetts Morality Play”, in Gay Community News, page 8:
      Appleby is an upfront homosexual, a devout Roman Catholic and a practitioner of the Black Arts.
  3. In a forward, leading or frontward position.
    • 2023 December 27, Mel Holley, “Network News: Regulator to crack down on hidden ticket charges”, in RAIL, number 999, page 6:
      Warning online ticket retailers to be "up front" about fees, the Office of Rail and Road (ORR) has written to seven of the 19 third-party ticket retailers (TPRs) which did not include their fees in the upfront price. Threatening to take action about hidden charges (known as 'drip pricing'), where an initial price is shown but additional elements are revealed later in the sales process, the ORR reviewed the prices of 19 TPRs.
  4. (of money) Paid in advance.

honest, frank and straightforward

upfront (not comparable)

  1. beforehand
  2. (soccer) As an attacker.
    He's a poor defender, so we always play him upfront.

upfront (plural upfronts)

  1. (television) A meeting of network executives with the press and major advertisers, signaling the start of advertising sales for a new season
    • 2007 May 17, Bill Carter, “As the Networks Order New Shows, Fox Moves to Consolidate Its Gains”, in New York Times‎[1]:
      Virginia Heffernan, Times TV critic, reports from this week's TV upfronts, where the networks debut their new schedules.

upfront (third-person singular simple present upfronts, present participle upfronting, simple past and past participle upfronted)

  1. To bring to the fore; to place up front for consideration
    • 1997, Christopher Hall et al., “Silent and silenced voices”, in Adam Jaworski, editor, Silence: Interdisciplinary Perspectives, →ISBN, page 204:
      What our analysis has, hopefully, upfronted is the importance to resuscitate the suppressed and silenced voices so as to show the powerful mechanisms of institutional "cases".