Home of the Swing Voter Project. (original) (raw)

Engagious, in partnership with Sago and Axios, conducts monthly online focus groups with U.S. adults who voted for Donald Trump in 2016 and Joe Biden in 2020. The respondents live in the 10 most competitive states in the 2020 election.

For the 21 months leading up to the 2020 election, we conducted monthly focus groups with Obama (’12)-Trump (’16) voters. We held these sessions in person during the first 13 months of that iteration of the project; once the pandemic started, we shifted to online focus groups.

About Rich Thau

Rich Thau is the co-founder and president of Engagious (formerly Presentation Testing), the industry leader in scientifically testing and refining the effectiveness of business and issue-advocacy messaging. Engagious helps its clients become more successful by applying the power of behavioral science and social psychology to the process of message refinement.

Thau has conducted groundbreaking research in public policy, financial communications, insurance, trial consulting, and consumer goods. Thau has advised leaders in Congress and their staffs, presidential campaigns, and corporate executives on how to improve their messaging; his recommendations have shaped the national debates over Social Security, Medicare, tax reform, and a host of other issues. Recent policy messaging projects have focused on climate change, immigration, foreign policy, welfare, energy, government spending, healthcare, and international trade. Rich can be reached at rich@engagious.com

About Engagious

Engagious is a research and message refinement consultancy. We remove the guesswork from your communications by blending art and science to uncover what connects best with your audience. That is why some of the world’s largest companies and government leaders turn to us for our expertise. Our technologies are industry-leading and our methods deliver proven results. Questions? Let’s talk it through.

About SAGO

As the world’s largest data collection company, Sago provides a comprehensive range of qualitative and quantitative solutions, online and in-person. As experts at recruitment for consumer, healthcare, clinical, and B2B research, Sago embraces the most challenging of studies. Working in partnership with global brands, full-service research firms, ad agencies, law firms, healthcare providers, and others, Sago delivers high-precision data collection to enable better insights. With proprietary, high-specification spaces for research, testing, and strategy located in key markets across the US and Europe, Sago is your global research partner.

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Example:

“30% of female respondents disagreed with the medicare statement” (according to research conducted by Engagious)