EXTE | LinkedIn (original) (raw)
Tecnología, información y medios de comunicación
Madrid, Community of Madrid 6007 seguidores
Where technology and creative excellence meet media
Sobre nosotros
- Building impactful technology solutions - EXTE was created by three of Europe’s largest AdTech companies. -SunMedia- The largest adtech in Spain and Latin America. Specialized in video and content marketing. -Rich Audience- The European programmatic marketplace and rich media innovator. -Adpone- The publisher-tech company that maximizes publishers' programmatic inventory.
Sector
Tecnología, información y medios de comunicación
Tamaño de la empresa
De 201 a 500 empleados
Sede
Madrid, Community of Madrid
Tipo
De financiación privada
Fundación
2023
Especialidades
advertising, marketing, design, adtech, technology y media
Ubicaciones
Empleados en EXTE
Actualizaciones
- "It is essential that any campaign promoting sustainable consumption habits is done in a genuine way. Consumers who are aware of climate change and its challenges don’t want empty talk; they want real, demonstrable actions. A brand that encourages sustainable consumption habits must be improving its own sustainability and be able to prove it." Says Alvaro Pastor , our CMO in his recent interview on sustainability in the business world. Read on
#digitalmarketing #EXTE #PRODU
La sostenibilidad representa una oportunidad única para las marcas que deseen construir un futuro más sostenible y rentable. De acuerdo con Alvaro Pastor, CMO de EXTE, al adoptar prácticas sostenibles, las empresas pueden generar un impacto positivo en el medio ambiente, mejorar su reputación y fortalecer su relación con los consumidores. Más información: https://lnkd.in/dHvGVch3 -
6007 seguidores
4 días Editado
Last week, our team went to DMEXCO! They had a great time in the event that’s all about pushing the boundaries of what’s possible with new technologies, #DMEXCO2024 embraced the theme "Prompting the Future", showcasing the incredible potential of digital innovations in marketing and communication. While the rise of AI took center stage as the key trending topic, discussions also emerged around the challenge of balancing rapid technological advancement with environmental goals. Alongside AI, topics such as user privacy, CTV, creativity, and retail media dominated the conversations. We walked away inspired and ready to embrace the future of marketing. Read on! ➡ https://lnkd.in/dZ7mcpHkAttendees at the event: Alex Martinez, Chief Strategy Officer, Alvaro Pastor, Chief Marketing Officer, Carla Colomer Matachana, Global Growth; Pradeep Dsouza, Publisher Account Manager; Camila Andrea Vera Silva, Publisher Partnership; Tijana Vankovska, Senior Publisher Strategy Manager, Pablo Martinez de Salinas, Global Head of Supply; Noemi Szilagyi, Senior Publisher Account Manager: Virginia Gabriella Schioppa, Publisher Director in Italy and Andrea Bertuccelli, Publisher Account & Media Buyer Manager Southern and Eastern Europe.#DMEXCO #digitalmarketing - Pacífico Seguros has entrusted #EXTE with its latest campaign to introduce its new brand ambassador, the "Torito de Pacífico," inspired by the traditional Torito de Pucará, a symbol of protection in Peru. This campaign, developed with a technological and creative approach, has successfully positioned Pacífico as a leader in the insurance sector, reinforcing its message #NoEstásSolo. 🔎 What strategies were used, and what results were achieved? Discover how this launch has impacted the market and the connection with users. Read the article in Spanish here ▶️https://lnkd.in/dJEiX5Un
Pacífico Seguros and EXTE launch an innovative and effective campaign EXTE en LinkedIn -
6007 seguidores
1 semana Editado
We are thrilled to welcome Oscar Báez to the team! He joins us as Sales Manager for our Madrid office. "I am very excited about the opportunity to join EXTE as Sales Manager for the Madrid team. EXTE's range of digital solutions can assist all types of advertisers in their communication strategies. With high-quality products and formats tailored to each KPI, AI-driven contextualization capabilities to reach the target audience, and our own branded content team and creative studio. All of this, combined with a group of professionals dedicated to delivering the best service and results for clients, allows us to offer a unique value in the digital landscape," says Báez.
Oscar Báez, sales manager de Exte elpublicista.es -
6007 seguidores
2 semanas
We believe in the power of #color to transform experiences 🎨 Each hue is more than just a shade—it’s a bridge between emotion and perception. The psychology of color allows us to tap into the unseen, where a carefully chosen palette speaks louder than words. Interestingly, research shows that up to 90% of a consumer’s first impression of a product is based solely on color. This makes color not just an aesthetic choice, but a strategic tool in influencing decision-making and #brandperception. By blending artistic intuition with cutting-edge technology, we craft designs that not only catch the eye but also resonate deeply with the soul. Because in our world, color isn’t just visual—it’s emotional! -
6007 seguidores
2 semanas Editado
Great news! The #EXTE Argentina team was recognized with the Brand 100 Innovation Award. "It is an honor to receive the Brand 100 Innovation Award. This recognition represents the effort of our entire team to develop creative solutions that deeply connect with audiences while maximizing the use of media. We thank Brand 100 and the advertisers who participated and voted for us, for valuing our vision and the impact of our strategies in the industry. This award is a testament to the importance of innovation in such a dynamic environment, and it drives us to continue leading with bold and disruptive proposals", Indiana I. Quiñones, Cono Sur Country Manager. - "Es un honor recibir el Premio de Innovación en Medios de Brand 100. Este reconocimiento representa el esfuerzo de todo nuestro equipo por desarrollar soluciones creativas que conecten profundamente con las audiencias, mientras maximizamos el uso de los medios de comunicación. Agradecemos a Brand 100 y a los anunciantes y centrales de medios que participaron y nos votaron, por valorar nuestra visión y el impacto de nuestras estrategias en la industria. Este premio es un testimonio de la importancia de la innovación en un entorno tan dinámico como el actual, y nos impulsa a seguir liderando con propuestas audaces y disruptivas", Indiana I. Quiñones, Country Manager de Cono Sur. Steff Balea, Victoria Pereyra, Karina Diana, Indiana I. Quiñones -
6007 seguidores
3 semanas
In a world where Connected TV (CTV) and Over-the-Top (OTT) platforms are revolutionizing content consumption, advertising strategies need advanced tools to maximize their impact. In this #extevoices, Silvia Fernandez Medrano, Head of Platforms and CTV, explains how advanced measurement solutions in #CTV and #OTT can provide key insights to optimize your investment, reach more specific audiences, and measure the true performance of your campaigns. Don't miss it! 🎙️