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Papers by Anne ALBERT-CROMARIAS

HAL (Le Centre pour la Communication Scientifique Directe), Oct 1, 2018

37th International Conference of the French Finance Association (AFFI), May 1, 2021

International audienc

Question(s) de Management, 2021

Coopetition is highly studied, but its mechanisms still need to be further investigated. Among th... more Coopetition is highly studied, but its mechanisms still need to be further investigated. Among them, we explore the different forms of value creation expected when coopetition occurs between VSEs. Our qualitative approach is comprehensive. This study focuses on the wine AOC Côtes d'Auvergne. We have collected and analysed primary and secondary data, performing non-participatory observation and semidirective interviews, with various actors involved in the project. The analysis of the data collected allows us to identify nine forms of value creation-destruction. While we find some occurrences that are already well documented, some observations differ quite significantly (innovation dynamics in particular), or have not yet been identified by the literature (solidarity/help among competitors, welcome reserved for new entrants).

Question(s) de Management, 2021

Si la littérature sur la coopétition est désormais abondante, peu de travaux s’intéressent aux pe... more Si la littérature sur la coopétition est désormais abondante, peu de travaux s’intéressent aux perceptions qu’en ont les collaborateurs eux-mêmes. En complément d’articles récents sur la capacité de coopétition et sur la perception intra-organisationnelle d’une telle stratégie, le présent article s’intéresse à sa représentation sociale par les collaborateurs, en amont d’un projet de coopétition entre organisations.
A travers une étude de cas, nous étudions plus spécifiquement le rapprochement de trois instituts de formation en ostéopathie. Les représentations sociales y sont repérées à l’aide d’un questionnaire d’association sémantique d’une part et d’entretiens semi-directifs d’autre part, administrés auprès de collaborateurs appartenant à différents groupes professionnels. Les résultats montrent que les représentations sociales associées à la coopétition peuvent être tout à fait positives ; ils insistent sur l’importance de s’intéresser dès l’amont à la perception d’une telle stratégie par les collaborateurs.
Notre recherche contribue ainsi à la littérature sur la coopétition sur deux aspects. Tout d’abord, en s’intéressant à l’amont de la coopétition, notre recherche apporte une contribution à la fois originale – car non encore explorée – et primordiale – puisqu’il s’agit d’anticiper le degré d’acceptabilité de la coopétition par les collaborateurs eux-mêmes. De plus, notre recherche aborde la perception de la coopétition au niveau individuel, encore très peu étudiée. Plusieurs recommandations sont ainsi formulées à destination des équipes de direction qui engagent des projets coopétitifs.

Social Science & Medicine, 2020

This paper deals with coopetition in the healthcare sector, where in developed countries provider... more This paper deals with coopetition in the healthcare sector, where in developed countries providers are experiencing a growing paradox between cooperation, as encouraged by authorities, and competition, in terms of resources or market share. Via comprehensive research methodology, we carry out a case study on a French Cancer Control Unit that simultaneously competes and cooperates with other local cancer treatment providers. We focus on different professional groups and their perceptions of coopetitive outcomes. Firstly, we show that different generic coopetitive situations exist and can be distinguished according to their degree of spontaneity, complementarity and value creation. Depending on these situations, felt outcomes differ from one professional group to another, highlighting that coopetition is a very complex reality and experienced differently by different individuals. Secondly, harmony created by coopetition is generally underestimated , whereas it could be used as a catalyst to help managers implement coopetition.

Supply Chain Forum: An International Journal, 2020

Despite an ever-increasing literature on coopetition, it does not address the question of the ter... more Despite an ever-increasing literature on coopetition, it does not address the question of the territory and its impact on coopetitive relations between the actors who live there. Our work focuses on French healthcare providers in the cancer treatment field on a local area. To qualify the territory, we use the five dimensions of Boschma's proximity (2005) – cognitive, organisational, social, institutional and geographical – to analyse the coopetition at work in the studied health area. Our work shows that the territory acts as a catalyst for coopetition, and that, in reverse, the coopetitive relationships developed between the actors activate the different dimensions of proximity and thus make the territory exists.

XXIXe Conférence Internationale de Management Stratégique, Jun 3, 2020

Research Papers in Economics, 2021

Question(s) de management, 2021

Les questions d'emploi sont au coeur des reflexions en matiere de politiques publiques mais a... more Les questions d'emploi sont au coeur des reflexions en matiere de politiques publiques mais aussi d'actions concretes, pour les entreprises comme pour les individus. Dans un pays ou le tissu economique est constitue a plus de 99% de TPE et PME, il convient de s'interroger sur la facon d'apprehender au mieux ces questions. Ce chapitre propose de renouveler cette approche par les apports du management strategique, plus precisement concernant les strategies collectives. En effet, sous l'effet des mutations du monde du travail, qu'il s'agisse de l'evolution du salariat en tant que norme d'emploi ou de l'entreprise comme point d'entree central et unique, nous proposons de montrer que l'emploi dans les PME peut etre pense comme une cooperation entre parties prenantes. L'exemple des GE, plus particulierement ceux du sport en Auvergne, illustre parfaitement cette logique. Il permet egalement de mettre en evidence le role joue par la proxim...

The conversation, 2017

Bien que representant 99,9% des entreprises francaises, les TPE-PME sont mal connues. Mieux les c... more Bien que representant 99,9% des entreprises francaises, les TPE-PME sont mal connues. Mieux les comprendre passe par l'interet porte a leur dirigeant, central mais paradoxalement tres isole. Au-dela de l'amelioration attendue des performances economiques, accompagner le dirigeant peut lui permettre d'operer une distanciation le reaffirmant dans son role societal essentiel.

The conversation, 2020

This paper proposes a spectrum selection scheme and a transmit power minimization scheme for a de... more This paper proposes a spectrum selection scheme and a transmit power minimization scheme for a device-to-device (D2D) network cross-laid with a cloud radio access network (CRAN). The D2D communications are allowed as an overlay to the CRAN as well as in the unlicensed industrial, scientific and medical radio (ISM) band. A link distance based scheme is proposed and closed-form approximations are derived for the link distance thresholds to select the operating band of the D2D users. Furthermore, analytical expressions are derived to calculate the minimum required transmit power to achieve a guaranteed level of quality of service in each operating band. The results demonstrate that the proposed scheme achieves nearly 50% power saving compared to a monolithic (purely overlay or purely ISM band) D2D network.

La question de l'innovation a l'hopital n'est pas nouvelle : nombreux sont les pratic... more La question de l'innovation a l'hopital n'est pas nouvelle : nombreux sont les praticiens, specialistes et autres experts a proposer des pistes permettant de prefigurer « l'hopital 2.0 » 1. Notre propos, ici, est de montrer que si des transformations profondes sont d'ores et deja a l'oeuvre, un certain nombre de conditions doivent etre reunies pour que ces innovations puissent s'enraciner, au-dela de l'impact somme toute restreint d'une experimentation locale. Ainsi, les innovations technologiques et organisationnelles, porteuses de promesses en termes de progres therapeutiques et d'amelioration du bien-etre des patients, doivent s'accompagner d'innovations politiques et manageriales courageuses.

The conversation, 2020

The rapid development of technology makes a city government communicate with the community while ... more The rapid development of technology makes a city government communicate with the community while building or improving its image. The condition provides the advantages for cities to have the right image, such as Increasing investors, revenue in the tourism sector and cities, and also the development of the cities. The purpose of this study is to find out what kinds of Integrated Marketing Communication strategy used to promote the Solo Destination Application to increase brand awareness of the society toward this application. It is descriptive qualitative research and the sample of the population represented by 210 students from one junior high school, one senior high school, and also 100 PKK (Family Welfare Organization) members in two subdistricts in Solo city. The result shows that to increase the awareness of the society in using the application. Socialization should be done by the Solo city government to disseminate evenly to strategic targets such as to most of the junior/senior high schools, all the sub-districts citizens, and also to other government offices in Solo as a whole. Besides, the use of Word of mouth campaigns to ensure that the marketing strategy through social media such as Facebook and Instagram should also be the highest and best use.

HAL (Le Centre pour la Communication Scientifique Directe), Oct 1, 2018

37th International Conference of the French Finance Association (AFFI), May 1, 2021

International audienc

Question(s) de Management, 2021

Coopetition is highly studied, but its mechanisms still need to be further investigated. Among th... more Coopetition is highly studied, but its mechanisms still need to be further investigated. Among them, we explore the different forms of value creation expected when coopetition occurs between VSEs. Our qualitative approach is comprehensive. This study focuses on the wine AOC Côtes d'Auvergne. We have collected and analysed primary and secondary data, performing non-participatory observation and semidirective interviews, with various actors involved in the project. The analysis of the data collected allows us to identify nine forms of value creation-destruction. While we find some occurrences that are already well documented, some observations differ quite significantly (innovation dynamics in particular), or have not yet been identified by the literature (solidarity/help among competitors, welcome reserved for new entrants).

Question(s) de Management, 2021

Si la littérature sur la coopétition est désormais abondante, peu de travaux s’intéressent aux pe... more Si la littérature sur la coopétition est désormais abondante, peu de travaux s’intéressent aux perceptions qu’en ont les collaborateurs eux-mêmes. En complément d’articles récents sur la capacité de coopétition et sur la perception intra-organisationnelle d’une telle stratégie, le présent article s’intéresse à sa représentation sociale par les collaborateurs, en amont d’un projet de coopétition entre organisations.
A travers une étude de cas, nous étudions plus spécifiquement le rapprochement de trois instituts de formation en ostéopathie. Les représentations sociales y sont repérées à l’aide d’un questionnaire d’association sémantique d’une part et d’entretiens semi-directifs d’autre part, administrés auprès de collaborateurs appartenant à différents groupes professionnels. Les résultats montrent que les représentations sociales associées à la coopétition peuvent être tout à fait positives ; ils insistent sur l’importance de s’intéresser dès l’amont à la perception d’une telle stratégie par les collaborateurs.
Notre recherche contribue ainsi à la littérature sur la coopétition sur deux aspects. Tout d’abord, en s’intéressant à l’amont de la coopétition, notre recherche apporte une contribution à la fois originale – car non encore explorée – et primordiale – puisqu’il s’agit d’anticiper le degré d’acceptabilité de la coopétition par les collaborateurs eux-mêmes. De plus, notre recherche aborde la perception de la coopétition au niveau individuel, encore très peu étudiée. Plusieurs recommandations sont ainsi formulées à destination des équipes de direction qui engagent des projets coopétitifs.

Social Science & Medicine, 2020

This paper deals with coopetition in the healthcare sector, where in developed countries provider... more This paper deals with coopetition in the healthcare sector, where in developed countries providers are experiencing a growing paradox between cooperation, as encouraged by authorities, and competition, in terms of resources or market share. Via comprehensive research methodology, we carry out a case study on a French Cancer Control Unit that simultaneously competes and cooperates with other local cancer treatment providers. We focus on different professional groups and their perceptions of coopetitive outcomes. Firstly, we show that different generic coopetitive situations exist and can be distinguished according to their degree of spontaneity, complementarity and value creation. Depending on these situations, felt outcomes differ from one professional group to another, highlighting that coopetition is a very complex reality and experienced differently by different individuals. Secondly, harmony created by coopetition is generally underestimated , whereas it could be used as a catalyst to help managers implement coopetition.

Supply Chain Forum: An International Journal, 2020

Despite an ever-increasing literature on coopetition, it does not address the question of the ter... more Despite an ever-increasing literature on coopetition, it does not address the question of the territory and its impact on coopetitive relations between the actors who live there. Our work focuses on French healthcare providers in the cancer treatment field on a local area. To qualify the territory, we use the five dimensions of Boschma's proximity (2005) – cognitive, organisational, social, institutional and geographical – to analyse the coopetition at work in the studied health area. Our work shows that the territory acts as a catalyst for coopetition, and that, in reverse, the coopetitive relationships developed between the actors activate the different dimensions of proximity and thus make the territory exists.

XXIXe Conférence Internationale de Management Stratégique, Jun 3, 2020

Research Papers in Economics, 2021

Question(s) de management, 2021

Les questions d'emploi sont au coeur des reflexions en matiere de politiques publiques mais a... more Les questions d'emploi sont au coeur des reflexions en matiere de politiques publiques mais aussi d'actions concretes, pour les entreprises comme pour les individus. Dans un pays ou le tissu economique est constitue a plus de 99% de TPE et PME, il convient de s'interroger sur la facon d'apprehender au mieux ces questions. Ce chapitre propose de renouveler cette approche par les apports du management strategique, plus precisement concernant les strategies collectives. En effet, sous l'effet des mutations du monde du travail, qu'il s'agisse de l'evolution du salariat en tant que norme d'emploi ou de l'entreprise comme point d'entree central et unique, nous proposons de montrer que l'emploi dans les PME peut etre pense comme une cooperation entre parties prenantes. L'exemple des GE, plus particulierement ceux du sport en Auvergne, illustre parfaitement cette logique. Il permet egalement de mettre en evidence le role joue par la proxim...

The conversation, 2017

Bien que representant 99,9% des entreprises francaises, les TPE-PME sont mal connues. Mieux les c... more Bien que representant 99,9% des entreprises francaises, les TPE-PME sont mal connues. Mieux les comprendre passe par l'interet porte a leur dirigeant, central mais paradoxalement tres isole. Au-dela de l'amelioration attendue des performances economiques, accompagner le dirigeant peut lui permettre d'operer une distanciation le reaffirmant dans son role societal essentiel.

The conversation, 2020

This paper proposes a spectrum selection scheme and a transmit power minimization scheme for a de... more This paper proposes a spectrum selection scheme and a transmit power minimization scheme for a device-to-device (D2D) network cross-laid with a cloud radio access network (CRAN). The D2D communications are allowed as an overlay to the CRAN as well as in the unlicensed industrial, scientific and medical radio (ISM) band. A link distance based scheme is proposed and closed-form approximations are derived for the link distance thresholds to select the operating band of the D2D users. Furthermore, analytical expressions are derived to calculate the minimum required transmit power to achieve a guaranteed level of quality of service in each operating band. The results demonstrate that the proposed scheme achieves nearly 50% power saving compared to a monolithic (purely overlay or purely ISM band) D2D network.

La question de l'innovation a l'hopital n'est pas nouvelle : nombreux sont les pratic... more La question de l'innovation a l'hopital n'est pas nouvelle : nombreux sont les praticiens, specialistes et autres experts a proposer des pistes permettant de prefigurer « l'hopital 2.0 » 1. Notre propos, ici, est de montrer que si des transformations profondes sont d'ores et deja a l'oeuvre, un certain nombre de conditions doivent etre reunies pour que ces innovations puissent s'enraciner, au-dela de l'impact somme toute restreint d'une experimentation locale. Ainsi, les innovations technologiques et organisationnelles, porteuses de promesses en termes de progres therapeutiques et d'amelioration du bien-etre des patients, doivent s'accompagner d'innovations politiques et manageriales courageuses.

The conversation, 2020

The rapid development of technology makes a city government communicate with the community while ... more The rapid development of technology makes a city government communicate with the community while building or improving its image. The condition provides the advantages for cities to have the right image, such as Increasing investors, revenue in the tourism sector and cities, and also the development of the cities. The purpose of this study is to find out what kinds of Integrated Marketing Communication strategy used to promote the Solo Destination Application to increase brand awareness of the society toward this application. It is descriptive qualitative research and the sample of the population represented by 210 students from one junior high school, one senior high school, and also 100 PKK (Family Welfare Organization) members in two subdistricts in Solo city. The result shows that to increase the awareness of the society in using the application. Socialization should be done by the Solo city government to disseminate evenly to strategic targets such as to most of the junior/senior high schools, all the sub-districts citizens, and also to other government offices in Solo as a whole. Besides, the use of Word of mouth campaigns to ensure that the marketing strategy through social media such as Facebook and Instagram should also be the highest and best use.