Watch every star-studded 2022 Super Bowl commercial (original) (raw)
Super Bowl LVI won't just be a competition between the Cincinnati Bengals and Los Angeles Rams — brands are vying for fan attention with every second of commercial air time. Duos like Paul Rudd and Seth Rogen, Mila Kunis and Demi Moore, and Pete Davidson and his mom are facing off against the likes of Zendaya, Lindsay Lohan, and even a robotic dog.
NBC, this year's station host, announced that ad spots cost a record high of $7 million for 30 seconds. Still, Super Bowl regulars like Doritos and newbies like Irish Spring took them up on the offer.
EW has compiled a list of Sunday's commercials. Take a look at the star appearances and heartwarming stories you may have missed while polishing off wings between plays:
Budweiser
Directed by _Nomadland'_s Oscar-winning helmer Chloé Zhao, Budweiser's commercial doesn't contain much beer, but it does tell an uplifting story of getting back up after being pushed down.
Bud Light Hard Seltzer Soda
Guy Fieri, the Mayor of Flavortown, opens a can of hard seltzer in a pop heard around the world. Now, how does one get to Flavortown? Asking for a friend.
Lay's
The Paul Rudd and Seth Rogen bromance is real. The Knocked Up costars reflect on all the times Lay's was involved in their road trips, confessionals, kidnappings, turf wars, and haunted houses.
Busch Light
The cracking open of a Busch Light can is music to hikers' ears as the beer triggers a musical performance in the clouds. Kenny G makes a guest appearance playing saxophone on the company's jingle.
Booking.com
Idris Elba travels to hotels, lodges, and tiki huts in Booking.com's ad. He riffs about the site's strengths in function and weaknesses in naming.
Rakuten
Hannah Waddingham doesn't keep a great poker face. The Ted Lasso actress unleashes her inner-Cruella as she just can't one-up her opponent's bet: the cash back she got from using the Rakuten app.
Salesforce
Matthew McConaughey recovered from last year's "Flat Matthew" Doritos commercial just in time. This year, he joined Salesforce's Team Earth campaign, preaching the importance of restoring the planet rather than focusing on new frontiers in space.
Sam's Club
Kevin Hart wants everyone to know that he is a Very Important Person when it comes to his Sam's Club membership.
General Motors
Mike Myers is back as Dr. Evil with the rest of his Austin Powers world dominating allies. Before taking over the world, the group vows to reduce their carbon footprint by driving GM's electric vehicles.
Taco Bell
Featuring a "Celebrity Skin" cover by Doja Cat, the Taco Bell ad plays around with what it means to "live más." To Doja Cat and friends, it means escaping clown college and having some fun for once.
Expedia
Ewan McGregor spits the truth about what really matters in life in his spot for Expedia.
Headspace
Finally, we can all "sleep" with John Legend. In the most ASMR commercial of the year, Legend whispers sweet nothings while promoting his Headspace sleepcast.
Avocados From Mexico
Tailgates look way more fun in ancient Rome, especially with Andy Richter playing a salad-obsessed Julius Caesar.
Peacock's Bel-Air
In West Philadelphia, born and raised... you know the rest. This video collage of people singing and playing along to the iconic Fresh Prince of Bel-Air theme song nostalgically introduces the reboot, which premieres after the big game.
BMW USA
When Arnold Schwarzenegger's Zeus and Salma Hayek's Hera retire from Mount Olympus, they live a sweet suburban life with their pet pegasus. His electric powers lead him to the BMW iX in one of many of this year's electric automotive commercials.
Michelob Ultra
The Big Lebowski's Steve Buscemi is back in the bowling alley, running a hotspot for athletes like Peyton Manning, Alex Morgan, and Jimmy Butler to come out to play. All heads turn when Serena Williams joins the party.
Skechers
In a twist on his longtime advocacy for the legalization of pot, Willie Nelson calls for the legalization of "the one thing that can bring comfort to millions," which is — checks notes — shoes in this ad for the sneakers brand.
T-Mobile
Dolly Parton shares an inspiring message for real-life goddaughter Miley Cyrus in another T-Mobile ad, which sees the former Hannah Montana star leading an anthem about switching cell phone providers.
McDonald's
Yes, that was Kanye West in the McDonald's commercial saying "Can I get uhhhh." After recent social media drama, the rapper appeared alongside race car driver Bubba Wallace and purple spokesperson Grimace.
Rocket Mortgage
Anna Kendrick says it best: "It's a very competitive market." Properties like Barbie's Dream House are no exception in this Rocket Mortgage ad.
Disney+
The newest Loki comes in the form of a goat as Awkwafina introduces all the greatest of all time (G.O.A.T.) characters in Disney+'s repertoire.
Caesars Sportsbook and Casino
The Manning family is joined by JB Smoove and Halle Berry as Caesar and Cleopatra for an ultimate dinnertime roast.
TurboTax
Between flights from Los Angeles to New York to London, Jason Sudeikis finds the time to match with a tax expert just right for him.
Turkish Airlines
If Morgan Freeman was a geology teacher, with that voice, we would all be Pangea experts.
FTX
Larry David is doing what Larry David does best as he travels from historic moment to moment, insulting and criticizing as only Larry David can.
Planters
Joel McHale and Ken Jeong are back at their _Community_-esque shenanigans as they debate the proper way to eat mixed nuts.
Hologic
Mary J. Blige stands up to cancer in her ad for Hologic, demonstrating that even someone as busy as the singer-songwriter can take time for her annual women's health screening.
Greenlight
Nobody taught ultimate TV dad Ty Burrell how to manage his finances as he says yes to everything thrown his way in this commercial.