TikTok User Age, Gender, & Demographics (2024) (original) (raw)
Since launching in 2016, TikTok has rapidly grown in popularity, reaching over 1.5 billion users.
The short-form video hosting service’s popularity isn’t in question. But what demographics does the app appeal to? And is the app really for an exclusively young audience?
We’ll explore these questions and more below:
Contents
- TikTok Demographic Data (Key Statistics)
- TikTok Traffic Stats
- TikTok Users By Age
- TikTok Users By Gender
- TikTok Users By Region
- Most Popular TikTok Creators
TikTok Demographic Data (Key Statistics)
- There are approximately 1 billion unique monthly TikTok visits
- 1 in 4 TikTok users are under 20 years old
- TikTok has more Gen Z users than Instagram
- The majority of TikTok creators are aged 18 to 24
- 54.8% of TikTok users are female
- Indonesia spends the longest on TikTok each month
- Each of TikTok's top seven earners are under 30
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TikTok Traffic Stats
As of September 2024, TikTok receives around 2.5 billion visits each month.
Unsurprisingly, the majority of these (over 70%) come from mobile devices.
In terms of unique visitors, TikTok sees just under 1 billion per month.
The average TikTok visitor views 4.46 pages per visit and spends approximately 8 minutes and 18 seconds on the platform.
TikTok has a bounce rate of 55.46%.
The majority (72.06%) of TikTok traffic is direct. In contrast, just 21.87% of visits come from organic searches.
All this data and much more can be found using Semrush’s 14-day free trial.
Source: Semrush
TikTok Users by Age
The largest proportion (30%) of US TikTok users are 25 to 34 years of age. In fact, 55% of TikTok users are under 30.
Here’s a breakdown of TikTok users by age:
Here’s a breakdown of TikTok users by age:
| Age Group | Proportion of US TikTok Users 2024 | Proportion of US TikTok Users 2022 |
|---|---|---|
| 18-24 years | 25% | 35% |
| 25-34 years | 35% | 32% |
| 35-44 years | 19% | 16% |
| 45-54 years | 13% | 8% |
| 55+ | 14% | 9% |
The social media platform’s appeal to a young audience has taken TikTok above Instagram in terms of popularity among Gen Z users.
Here’s a look at projected Gen Z TikTok users versus Instagram and Snapchat from 2019 to 2025:
| Year | TikTok | Snapchat | |
|---|---|---|---|
| 2019 | 19.8 million | 26.1 million | 33.7 million |
| 2020 | 29.5 million | 29.5 million | 38.1 million |
| 2021 | 37.3 million | 37.3 million | 42 million |
| 2022 | 41.4 million | 41.4 million | 44.5 million |
| 2023 | 45 million | 45 million | 47 million |
| 2024 | 48.3 million | 48.3 million | 49.6 million |
| 2025 | 48.8 million | 48.8 million | 49.5 million |
Sources: Industry Dive, Backlinko, eMarketer
TikTok Users by Gender
As of the latest data (July 2024), the majority of TikTok users are male (54.8%). And 45.2% are female.
Split by age, the single largest group of TikTok users is male 25-34 year-olds (19.1%).
On the other end of the spectrum, male and female 55+ year-olds are the smallest groups (3.7% each).
| Age Group | Proportion of TikTok Users | |
|---|---|---|
| Female | Male | |
| 18-24 years | 15.9% | 18.9% |
| 25-34 years | 14.9% | 19.1% |
| 35-44 years | 6.9% | 8.8% |
| 45-54 years | 3.8% | 4.3% |
| 55+ years | 3.7% | 3.7% |
Source: DataReportal
TikTok Users by Region
Around 16.75% of all TikTok visits come from the US. That’s almost 3x more visits from the US than any other nation.
That underlines the significance of a potential TikTok ban in the US. Another Chinese app, RedNote, is already surging in users ahead of the January 19 deadline.
Here are the top five nations by proportion of TikTok visits as of September 2024:
- US – 16.75% (415.4 million visits)
- Brazil – 6.1% (151.4 million visits)
- Indonesia – 4.12% (102.2 million visits)
- Mexico – 3.75% (93 million visits)
- UK – 2.98% (73.8 million visits)
However, Indonesia has the single largest TikTok audience by average usage with 41 hours and 35 minutes per month.
Here's a breakdown of the top countries by monthly TikTok usage:
| Rank | Country | Average Monthly Time |
|---|---|---|
| 1 | Indonesia | 41 hours and 35 minutes |
| 2 | UK | 40 hours and 50 minutes |
| 3 | Chile | 40 hours and 1 minute |
| 4 | Mexico | 39 hours and 58 minutes |
| 5 | Thailand | 39 hours and 14 minutes |
| 6 | Bulgaria | 38 hours and 58 minutes |
| 7 | Croatia | 38 hours and 29 minutes |
| 8 | USA | 38 hours and 2 minutes |
| 9 | Australia | 37 hours and 52 minutes |
| 10 | Vietnam | 37 hours and 11 minutes |
Looking at the average TikTok sessions per user, Israel currently tops the list with 450.1 per month.
That’s closely followed by Chile with 397.3 per month.
Here are the top 10 countries by average monthly TikTok sessions in full:
| Rank | Country | Average Monthly TikTok Sessions |
|---|---|---|
| 1 | Israel | 450.1 |
| 2 | Chile | 397.3 |
| 3 | Bulgaria | 397.1 |
| 4 | Croatia | 394.8 |
| 5 | Romania | 394.7 |
| 6 | Belgium | 385.4 |
| 7 | Indonesia | 374.9 |
| 8 | Sweden | 366.7 |
| 9 | Austria | 356.6 |
| 10 | Poland | 354.1 |
Sources: Semrush, DataReportal
Most Popular TikTok Creators
Looking at TikTok creator ages, figures are skewed towards a younger demographic.
Young adults (18-24 years) make up over half of the creators (52.83%). While under 18s make up a comparatively low 27.47%.
| Age Group | Proportion of TikTok Creators |
|---|---|
| Under 13s | 8.7% |
| 13-17 years | 18.67% |
| 18-24 years | 52.83% |
| 25-34 years | 15.03% |
| 35-44 years | 2.75% |
| 45-54 years | 1.65% |
| 55+ years | 0.36% |
As of October 2024, Khabane Lame is the most-followed TikTok creator with over 160 million followers.
Charli D’Amelio and MrBeast are the only other creators with upwards of 100 million followers at the time of writing. At 20, Charli D’Amelio is also the youngest creator to crack the top 10.
Zach King (34) is one of just 2 top 10 creators aged 30 or above.
In total, 10 of the top 15 are at least partially American.
| Rank | Creator | TikTok Handle | Age | Nationality | Followers | Likes |
|---|---|---|---|---|---|---|
| 1 | Khabane Lame | @khaby.lame | 24 | Senegalese-Italian | 162.8 million | 2.5 billion |
| 2 | Charli D'Amelio | @charlidamelio | 20 | American | 155.7 million | 11.7 billion |
| 3 | Jimmy Donaldson | @mrbeast | 26 | American | 104.5 million | 1 billion |
| 4 | Bella Poarch | @bellapoarch | 27 | Filipino-American | 94.5 million | 2.4 billion |
| 5 | Addison Rae | @addisonraee | 23 | American | 88.8 million | 5.7 billion |
| 6 | Kimberly Loaiza | @kimberly.loaiza | 26 | Mexican | 82.3 million | 5.2 billion |
| 7 | Zach King | @zachking | 34 | American | 82.2 million | 1.2 billion |
| 8 | Dominik Robledo | @domelipa | 23 | Mexican | 75.9 million | 4.8 billion |
| 9 | Will Smith | @willsmith | 56 | American | 75.3 million | 0.56 billion |
| 10 | Burak Özdemir | @cznburak | 29 | Turkish | 75 million | 1.5 billion |
| 11 | Dwayne Johnson | @therock | 52 | American | 74.9 million | 0.56 billion |
| 12 | Billie Eilish | @billieeilish | 22 | American | 67.1 million | 0.4 billion |
| 13 | BTS | @bts_official_bighit | 27-31 | South Korean | 66.7 million | 1.4 billion |
| 14 | Jason Derulo | @jasonderulo | 35 | American | 63.8 million | 1.3 billion |
| 15 | Selena Gomez | @selenagomez | 32 | American | 58.2 million | 0.64 billion |
* As of October 3, 2024.
Sisters Charli and Dixie D'Amelio continue to top the TikTok earning charts with a combined estimated annual revenue of $27.5 million.
Each of the top seven TikTok earners are under 30 years old. And the average age is just 23 years old.
All the listed creators are either American (5) or Canadian (2).
| Rank | Creator | TikTok Handle | Age | Nationality | Estimated Annual Earnings |
|---|---|---|---|---|---|
| 1 | Charli D'Amelio | @charlidamelio | 20 | American | $17.5 million |
| 2 | Dixie D'Amelio | @dixiedamelio | 23 | American | $10 million |
| 3 | Addison Rae | @addisonraee | 23 | American | $8.5 million |
| =4 | Bella Poarch | @bellapoarch | 27 | Filipino-American | $5 million |
| =4 | Josh Richards | @joshrichards | 22 | Canadian | $5 million |
| =6 | Kris Collins | @kallmekris | 28 | Canadian | $4.75 million |
| =6 | Avani Gregg | @avani | 21 | American | $4.75 million |
Sources: weCreate, Social Blade, Forbes, Influencer Marketing Hub
Conclusion
It’s fair to say that TikTok’s global appeal has permeated several age groups and regions.
Nonetheless, there is a clear preference among younger users. And creators are similarly young.
The only question is whether this trend will persist as TikTok continues to gain users in the coming years.
For more TikTok-related data, take a look at these posts: Top TikTok Trends and Important Social Media Trends.