Dien Mardhiyah | Universitas Airlangga Surabaya (original) (raw)

Papers by Dien Mardhiyah

Journal of sustainability science and management/Journal of Sustainability Science and Management, Nov 30, 2023

Numerous variables have an impact on the rising demand for halal goods. This rise has been prompt... more Numerous variables have an impact on the rising demand for halal goods. This rise has been prompted by religious considerations, an understanding of the value of using halal goods, and the dissemination of information about this (Lada et al., 2009). As a result, Muslim consumers' use of halal products has changed (Hashim & Musa, 2014). In 2018, Muslims spent $2.2 trillion in the food, pharmaceutical, and lifestyle industries due to ethical consumption requirements stemming from their religious Abstract: Halal cosmetics have become a sustainable industry, particularly in Muslim countries such as Indonesia. This study analyses factors influencing consumer purchasing decisions for halal cosmetics in Indonesia through two samples: millennials and nonmillennials. This quantitative study used a Partial Least squares structural equation modelling (PLS-SEM) analysis on 211 respondents' data. Of the 211 respondents, 109 are Millennials, and 102 are from the Boomer and Generation X generations. The variables used in this study are the halal label, price fairness, budget allocation, and perceived value. Halal labelling and price fairness are important factors in determining whether consumers buy halal cosmetics. The variable of price fairness has the most substantial influence. It has a greater impact on millennials than on non-millennials. Simultaneously, the importance of the halal label is more notable for the Boomers and Generation X than for the Millennials. This study confirms that the halal label influences the purchasing of halal cosmetics across different generations. The concern about halal cosmetics is more profound for Boomers and Generation X than Millennials. On the other hand, price fairness is more notable among millennials than in older generations.

JEBIS (Jurnal Ekonomi dan Bisnis Islam), Nov 30, 2023

This study formulates a triple helix model for increasing community awareness of halal product co... more This study formulates a triple helix model for increasing community awareness of halal product consumption and lifestyle. It is essential to increase halal awareness not only as a form of religious obedience but also to provide consumers protection, improve product quality, encourage product innovation, and fulfil international standards. This qualitative study constructs a Triple Helix model using a descriptive analysis technique and the Inputs, Activities, Outputs, Outcomes, and Impact (IAOOI) Approach. The findings indicate that the government is crucial in answering the research question. The government is expected to provide optimal support for creating such an environment through laws, regulations, infrastructure development, and other methods. Academicians are responsible for conducting scientific research in the halal industry and social programs and disseminating their findings to the general public. Practitioners in the halal industry can participate in community-based events to increase public awareness of halal products and lifestyles. This research contributes to developing relevant policies for related stakeholders to increase community awareness of halal product consumption and lifestyle.

Advances in Business, Management and Entrepreneurship, 2020

International journal of research publications, Sep 15, 2023

The COVID-19 pandemic has caused changes in various areas of life, including higher education. Me... more The COVID-19 pandemic has caused changes in various areas of life, including higher education. Medical higher education has a big challenge in the era of the COVID-19 pandemic, because it has limitations in achieving the target of graduates who are experts, both in terms of material and medical practice skills. Consumers must have their needs and desires met through the company's products or services. This study explores students' assessments and expectations regarding a wise learning system, which is following the expectations of students as consumers, in medical education during the COVID-19 pandemic. The findings from exploring the student's assessment and expectations became the basis for forming a wise concept of a medical education system during the COVID-19 pandemic. This is beneficial for educators to find win-win solutions for consumers and medical education providers that are effective and ethical in the era of the COVID-19 pandemic. This qualitative research obtained the data through FGD with medical faculty students as informants and lecturers as a triangulation unit. The academic and non-academic aspects of forming mindful learning will be discussed in more detail. The results of this research can be used if educational institutions are to carry out online distance learning

Jurnal Ekonomi dan Bisnis Airlangga (J E B A) | Journal of Economics and Business Airlangga, Apr 1, 2007

Service quality is not just quality of what is delivered (core quality). However, the quality of ... more Service quality is not just quality of what is delivered (core quality). However, the quality of how the service is delivered (relational quality) can be put into service quality dimensions. Other aspect that could be considered by customer to make a decision to choose which service that they would use was perceived value. Customers always compare what they had to pay with what they received. And it could impact to behavioral intentions. This research investigated the relationship between three elements – core service quality, relational service quality and perceived value – and customer satisfaction and future intentions in service industry. Using structural equation modeling, results of this research revealed that three service elements were important drivers of customer satisfaction, further, show that perceived value was the most important driver of customer satisfaction and relational quality was more important driver of customer satisfaction than core quality. It related with a kind of the service that was used in this research, high contact service. Beside that, a direct link between customer satisfaction and future intentions was established. A major conclusion was that both perceived value and service quality dimensions should be incorporated into customer satisfaction models to provide a more complete picture of drivers of satisfaction. Keywords: Core quality, Relational quality, Value, Customer satisfaction, Switch intentions, Loyalty intentions, High contact service.

Journal of Environmental Assessment Policy and Management, Mar 3, 2023

One of the causes of environmental degradation is human behaviour that destroys environment. This... more One of the causes of environmental degradation is human behaviour that destroys environment. This environmental phenomenon can arise from both the domestic and global spheres, where domestic means that it comes from the immediate environment and global means that it comes from a multinational environment. Knowledge of these two types of events is thought to be able to influence the desire to buy ‘green’ products and can be stronger if the environmental knowledge of the individual is also already strong. This study seeks to test the relationship of these variables using a video documentary stimulus and processing through structural equation modelling. The results show that environmental knowledge is much stronger in influencing domestic environmental concerns than global environmental concerns. In addition, the results also explain that global environmental concerns have a stronger influence on an individual’s decision to buy green products. Indonesian’s government should make a policy about increasing public service advertisement that provides information on global disasters to encourage the purchase of green products.

International journal of recent technology and engineering, Nov 30, 2019

CRC Press eBooks, Jan 6, 2020

JRMB (Jurnal Riset Manajemen dan Bisnis) Fakultas Ekonomi UNIAT, Aug 26, 2019

The devolepment of internet made the brand community move to online activities by using a social ... more The devolepment of internet made the brand community move to online activities by using a social media chat group platform. This study aims to examine the relationship between social networking and brand trust on brand loyalty in online brand community. Data were collected through a questionnaire of 150 respondents. Through SEM analysis (PLS), the results show that social networking has a positive effect on brand trust and trust mediates the relationship between social networking and brand. This finding implies that brand community must pay attention to social networking activities that can increase brand trust and brand loyalty. Companies and communities need to think about how to develop strong relationships and bonds between members so that members feel the value of the brand and build strong commitment with the brand Perkembangan internet membuat komunitas merek mulai bergerak menuju online dengan menggunakan platform medi sosial grup chat. Penelitian ini bertujuan menguji hubungan social networking, dan kepercayaan merek pada loyalitas merekanggota komunitas merek online. Data dikumpulkan melalui kuesioner pada 150 orang responden. Melalui analisis SEM (PLS) diperoleh hasil bahwa social networking berpengaruh positif terhadap kepercayaan merek, dan kepercayan memediasi hubungan antara social networking dan loyalitas merek. Implikasi temuan ini adalah komunitas merek harus memperhatikan aktivitas social networking yang dapat meningkatkan loyalitas merek dan kepercayaan merek. Perusahaan dan komunitas perlu memilikirkan bagaimana mengembangkan hubungan dan ikatan kuat antar anggota agar anggota meresakan nilai merek dan membangun ikatan yang kuat dengan merek.

Sustainable Competitive Advantage, Nov 11, 2013

Marketing inherits economic exchange model that have dominant logic which based on good exchange ... more Marketing inherits economic exchange model that have dominant logic which based on good exchange like in manufacture. That dominant logic focuses on tangibles resource, values, and transactions and we know as good-dominant logic. In the last decade, there is a new perspective that makes a different to counter the competition which focuses on intangible resources, co-create value, and long-term relationship. That new perspective we know as service-dominant logic. Service-dominant logic provides a framework for thinking more clearly about the concept of service and its role in exchange and competition. This perspective isn't only applicable to service industry but also to commodity industries. This paper explains a new dominant logic, how the changes of the perspective happened, and how the new one can be a conceptual based for service science, become the power to compete and the implication for the businesses.

ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN)

This study examines the effect of service quality, perceived value, trust, and customer satisfact... more This study examines the effect of service quality, perceived value, trust, and customer satisfaction on loyalty in Patuna Tour & Travel. The data analysis technique used in this study uses a partial least square. The sample used was 360 individual respondents or ex-pilgrims who had, at least twice, used the services of Patuna Tour & Travel in carrying out the Umrah pilgrimage. The results showed that service quality has a positive effect on perceived value, service quality has a positive effect on customer satisfaction, service quality has a positive effect on trust, perceived value has a positive effect on customer satisfaction, perceived value has a positive effect on trust, customer satisfaction has a positive effect on trust, trust has a positive effect positive on loyalty and customer satisfaction does not affect loyalty

Journal of Islamic Accounting and Business Research

Purpose The halal cosmetics industry continues to grow significantly. Furthermore, using halal co... more Purpose The halal cosmetics industry continues to grow significantly. Furthermore, using halal cosmetics is a must for Muslims. This study aims to analyze the factors influencing the switching intention to halal cosmetics in Indonesia. Design/methodology/approach This quantitative study uses a Partial Least Square-Structural Equation Modelling (PLS-SEM) on 214 respondents. The variables include halal certification, halal awareness, product image, perceived behavioral control, subjective norm, attitude, advertisement and switching intention. Findings The product image plays the most influential role in deriving the attitude toward switching intention to halal cosmetics, following perceived behavioral control, halal awareness and subjective norm, but not halal certification and advertisement. The result indicates that the image of halal cosmetics influences customers’ attitudes toward switching to using halal cosmetics. Indonesian customers know the obligation to use halal products be...

Journal of Environmental Assessment Policy and Management

Jurnal Layanan Masyarakat (Journal of Public Services)

Program pengabdian masyarakat ini bertujuan untuk mengembangkan kemampuan socio entrepreneurship ... more Program pengabdian masyarakat ini bertujuan untuk mengembangkan kemampuan socio entrepreneurship dan intrapreneurship Kelompok Karang Taruna di Desa Sugihwaras, Kabupaten Nganjuk dalam mendukung terbentuknya Ekowisata. Pada program ini, Kelompok Karang Taruna diposisikan sebagai pemilik usaha dan karyawan sebagaimana konsep entrepreneurship dan intrapreneurship, sehingga pemahaman akan Desa Wisata dapat menyeluruh. Program pengabdian yang dilakukan meliputi pelatihan manajemen Desa Ekowisata, pelatihan penyusunan studi kelayakan, pelatihan promosi berbasis digital, dan pelatihan dalam menyusun laporan keuangan. Selain itu, pendampingan dilakukan untuk meninjau pemahaman Kelompok Karang Taruna terkait materi pelatihan yang telah disampaikan. Hasil yang dicapai adalah meningkatnya pengetahuan dan kemampuan dalam manajemen Ekowisata, meningkatnya kemampuan dalam menyusun studi kelayakan, meningkatnya pengetahuan dan kemampuan dalam pemasaran digital, dan meningkatnya pengetahuan dalam ...

Opción: Revista de Ciencias Humanas y Sociales, 2020

Primrose Hall Publishing Group, 2020

Primrose Hall Publishing Group, 2019