Zeljka Miklosevic | University of Zagreb, Faculty of Humanities and Social Sciences [Filozofski fakultet] (original) (raw)
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Call for papers by Zeljka Miklosevic
Call for Papers for the conference ART AND POLITICS IN EUROPE IN THE MODERN PERIOD. Faculty of Hu... more Call for Papers for the conference ART AND POLITICS IN EUROPE IN THE MODERN PERIOD.
Faculty of Humanities and Social Sciences, University of Zagreb
Zagreb, Croatia, 29 June – 2 July 2016
Papers by Zeljka Miklosevic
Routledge eBooks, Jun 14, 2018
Heritage
A shift from activities under the exclusive responsibility of institutions and experts to those o... more A shift from activities under the exclusive responsibility of institutions and experts to those organized and carried out by a growing number of civil society organizations and heritage communities has been seen as a means of democratizing heritage practice. This paper explores an NGO-run project of the Trešnjevka Neighborhood Museum in Zagreb, Croatia in order to expound characteristics of its participative management model, which includes other NGOs, representatives of a museum institution, and neighborhood residents. The museum’s activities published on the official website and social media platforms were thematically analyzed according to layers of cultural participation. The results show a formation of a community of interests within a place-based community whose purpose is to represent heritage values alternative to those of the mainstream institutions. The TNM can therefore be described as a territorialized cause-based project whose management is predicated on value-based par...
The paper focuses on illustrated advertisements that appeared in Croatian print media in two diff... more The paper focuses on illustrated advertisements that appeared in Croatian print media in two different historical periods and socio-economic systems, namely, the interwar period when Croatia formed part of the Kingdom of Serbs, Croats and Slovenes (Kingdom of Yugoslavia) and the communist period when it was a constituent of the Socialist Federative Republic of Yugoslavia. The advertisements of the interwar period represented products of the Georg Schicht factory, founded in 1921 in Zagreb. In 1928, the company merged with the Dutch company Margarine Unie and in 1930 formed part of Unilever, the world’s largest multinational company in the oils and fats business. After the Second World War and the process of nationalisation, the production of cleaning and washing products and toiletries in Croatia was continued by Saponia Osijek, which grew out of Georg Schicht and was managed by its employees collectively, which was at the time congruent with the state’s politics and philosophy of s...
Once modernist approach to history started to be contested, primarily by historians themselves, a... more Once modernist approach to history started to be contested, primarily by historians themselves, an opportunity arose for museum communication of prismatic, multi-perspective narratives which form a close relationship to people and, moreover, come from people. Communicative memory started to be presented in museums together with “objective” cultural memory. However, juxtapositions of communicative and cultural memory inevitably give birth to oppositions, especially in the case of traumatic experiences such as those resulting from war. The aim of the paper is to analyse the ways in which material culture and memorial sites can trigger contradictory memories and a range of different feelings, and to investigate institutional communication of shared and contested historical narratives in Croatia. The theoretical explication is followed by example thematically related to cultural and communicative memory of the Second World War in Croatia, more precise the Jasenovac Memorial Site/Museum ...
Osječki zbornik, Dec 20, 2011
Muzeológia a kultúrne dedičstvo, 2021
This paper deals with digitally mediated museum experiences of novice visitors at the Kunsthistor... more This paper deals with digitally mediated museum experiences of novice visitors at the Kunsthistorisches Museum in Vienna and discusses them in the context of museum inclusion. Research participants included families with young children and members of minority communities in Vienna whose visit was facilitated by two app-based guided tours developed for children. The research goal was to explore the impact of the mobile guide’s digital content and modes of communication on the visitors’ interaction with the guide, with the museum space and objects, and with family members. The families’ interactions were observed, recorded and analyzed. The results suggest that carefully considered and created content on mobile guides has the potential to provide novice family visitors with experiences that support their independence and active engagement, create opportunities for mutual facilitation, and support their different identities, all of which have been considered as conducive to inclusion.
U radu autori polaze od literature koja ucenje o kulturi i bastini postavlja u srediste cjeloživo... more U radu autori polaze od literature koja ucenje o kulturi i bastini postavlja u srediste cjeloživotnog ucenja o cijoj važnosti svjedoce dokumenti međunarodnih organizacija poput UNESCO- a. Kao jedna od sredisnjih bastinskih institucija s izravnim edukacijskim poslanjem, muzej predstavlja važno mjesto samousmjerenog ucenja. U radu se takvo ucenje postavlja u okvire teorije multimodalnog ucenja i njegovog odnosa s pojmom multimedije koja danas, usred sveprisutnosti digitalno stvorenog kulturnog sadržaja, svoje specificnosti dobiva upravo u muzeju kao mjestu u kojemu se uci putem razlicitih medija, ili konteksta – fizickih i digitalnih. Autori analiziraju nacine na koji se ta dva konteksta odnose s obzirom na njihov edukativni potencijal. U radu autori određuju ucenje u muzeju kao multimodalni i multimedijalni proces definiranjem odnosa između fizickih i digitalnih sadržaja sto cine specificne karakteristike muzeja. Nadalje, identificiraju se i obrazlažu kljucne znacajke interaktivnih s...
Potreba ukljucivanja zajednice u djelovanje bastinskih institucija te sve vece mogucnosti informa... more Potreba ukljucivanja zajednice u djelovanje bastinskih institucija te sve vece mogucnosti informacijsko-komunikacijskih tehnologija, prvenstveno Interneta i Web-a 2.0, pozadina su modela bastinskog djelovanja u virtualnom okružju koje se obrazlaže u ovom prilogu. U konacnici cilj je uspostavljanje visesmjerne komunikacije među institucijama i njihovim korisnicima i time ostvarenje sto je moguce cjelovitije interpretacije bastine, neovisno o instituciji u kojoj se ona cuva. Teorijsko uporiste visesmjerne komunikacije pronađeno je u Kolbovom modelu iskustvenog ucenja koji pretpostavlja vecu participaciju korisnika u odnosu na sadržaj institucija. U prilogu se posebno obrazlaže konstruktivisticka izložba kao pozitivan primjer pristupa i komuniciranja s virtualnim korisnicima. Uporaba svega toga u praksi može dovesti do jacanja suradnje među bastinskim institucijama, do vece participacije korisnika, te svakako do uspostavljanja ravnopravnijeg odnosa u podrucju komuniciranja bastine, a k...
The need for a more pronounced role of museums in today’s democratic and heterogeneous society ha... more The need for a more pronounced role of museums in today’s democratic and heterogeneous society has led to a change of the institutional framework which have now come to include voices of all those who have been underrepresented in museums. The new museum needs to pluralize the range of possible meanings by accepting views and interpretation not only of curators but museums users as well. However, museums have been reluctant to adopt new approaches in their work. The paper therefore suggests a more acceptable, on-line model which allows for multivocal interpretations of museum material by connecting the museum data base and web 2.0 applications. The usual repository of actions facilitated by on-line social networks is mostly reserved for web sites outside the direct museum’s digital realm. Conversely, the web service presented in this paper supports participative activities on the very museum web site by allowing users to engage with museums’ collection. The collection in the form of...
Potreba ukljucivanja zajednice u djelovanje bastinskih institucija te sve vece mogucnosti informa... more Potreba ukljucivanja zajednice u djelovanje bastinskih institucija te sve vece mogucnosti informacijsko-komunikacijskih tehnologija, prvenstveno Interneta i Web-a 2.0, pozadina su modela bastinskog djelovanja u virtualnom okružju koji se obrazlaže u ovom prilogu. U konacnici cilj je uspostavljanje visesmjerne komunikacije među institucijama i njihovim korisnicima i time ostvarenje sto je moguce cjelovitije interpretacije bastine, neovisno o instituciji u kojoj se ona cuva. Teorijsko uporiste visesmjerne komunikacije pronađeno je u Kolbovom modelu iskustvenog ucenja koji pretpostavlja vecu participaciju korisnika u odnosu na sadržaj institucija. U prilogu se posebno obrazlaže konstruktivisticka izložba kao pozitivan primjer pristupa i komuniciranja s virtualnim korisnicima. Uporaba svega toga u praksi može dovesti do jacanja suradnje među bastinskim institucijama, do vece participacije korisnika te svakako do uspostavljanja ravnopravnijeg odnosa u podrucju komuniciranja bastine, a ko...
Museum history journal, Mar 24, 2022
Call for Papers for the conference ART AND POLITICS IN EUROPE IN THE MODERN PERIOD. Faculty of Hu... more Call for Papers for the conference ART AND POLITICS IN EUROPE IN THE MODERN PERIOD.
Faculty of Humanities and Social Sciences, University of Zagreb
Zagreb, Croatia, 29 June – 2 July 2016
Routledge eBooks, Jun 14, 2018
Heritage
A shift from activities under the exclusive responsibility of institutions and experts to those o... more A shift from activities under the exclusive responsibility of institutions and experts to those organized and carried out by a growing number of civil society organizations and heritage communities has been seen as a means of democratizing heritage practice. This paper explores an NGO-run project of the Trešnjevka Neighborhood Museum in Zagreb, Croatia in order to expound characteristics of its participative management model, which includes other NGOs, representatives of a museum institution, and neighborhood residents. The museum’s activities published on the official website and social media platforms were thematically analyzed according to layers of cultural participation. The results show a formation of a community of interests within a place-based community whose purpose is to represent heritage values alternative to those of the mainstream institutions. The TNM can therefore be described as a territorialized cause-based project whose management is predicated on value-based par...
The paper focuses on illustrated advertisements that appeared in Croatian print media in two diff... more The paper focuses on illustrated advertisements that appeared in Croatian print media in two different historical periods and socio-economic systems, namely, the interwar period when Croatia formed part of the Kingdom of Serbs, Croats and Slovenes (Kingdom of Yugoslavia) and the communist period when it was a constituent of the Socialist Federative Republic of Yugoslavia. The advertisements of the interwar period represented products of the Georg Schicht factory, founded in 1921 in Zagreb. In 1928, the company merged with the Dutch company Margarine Unie and in 1930 formed part of Unilever, the world’s largest multinational company in the oils and fats business. After the Second World War and the process of nationalisation, the production of cleaning and washing products and toiletries in Croatia was continued by Saponia Osijek, which grew out of Georg Schicht and was managed by its employees collectively, which was at the time congruent with the state’s politics and philosophy of s...
Once modernist approach to history started to be contested, primarily by historians themselves, a... more Once modernist approach to history started to be contested, primarily by historians themselves, an opportunity arose for museum communication of prismatic, multi-perspective narratives which form a close relationship to people and, moreover, come from people. Communicative memory started to be presented in museums together with “objective” cultural memory. However, juxtapositions of communicative and cultural memory inevitably give birth to oppositions, especially in the case of traumatic experiences such as those resulting from war. The aim of the paper is to analyse the ways in which material culture and memorial sites can trigger contradictory memories and a range of different feelings, and to investigate institutional communication of shared and contested historical narratives in Croatia. The theoretical explication is followed by example thematically related to cultural and communicative memory of the Second World War in Croatia, more precise the Jasenovac Memorial Site/Museum ...
Osječki zbornik, Dec 20, 2011
Muzeológia a kultúrne dedičstvo, 2021
This paper deals with digitally mediated museum experiences of novice visitors at the Kunsthistor... more This paper deals with digitally mediated museum experiences of novice visitors at the Kunsthistorisches Museum in Vienna and discusses them in the context of museum inclusion. Research participants included families with young children and members of minority communities in Vienna whose visit was facilitated by two app-based guided tours developed for children. The research goal was to explore the impact of the mobile guide’s digital content and modes of communication on the visitors’ interaction with the guide, with the museum space and objects, and with family members. The families’ interactions were observed, recorded and analyzed. The results suggest that carefully considered and created content on mobile guides has the potential to provide novice family visitors with experiences that support their independence and active engagement, create opportunities for mutual facilitation, and support their different identities, all of which have been considered as conducive to inclusion.
U radu autori polaze od literature koja ucenje o kulturi i bastini postavlja u srediste cjeloživo... more U radu autori polaze od literature koja ucenje o kulturi i bastini postavlja u srediste cjeloživotnog ucenja o cijoj važnosti svjedoce dokumenti međunarodnih organizacija poput UNESCO- a. Kao jedna od sredisnjih bastinskih institucija s izravnim edukacijskim poslanjem, muzej predstavlja važno mjesto samousmjerenog ucenja. U radu se takvo ucenje postavlja u okvire teorije multimodalnog ucenja i njegovog odnosa s pojmom multimedije koja danas, usred sveprisutnosti digitalno stvorenog kulturnog sadržaja, svoje specificnosti dobiva upravo u muzeju kao mjestu u kojemu se uci putem razlicitih medija, ili konteksta – fizickih i digitalnih. Autori analiziraju nacine na koji se ta dva konteksta odnose s obzirom na njihov edukativni potencijal. U radu autori određuju ucenje u muzeju kao multimodalni i multimedijalni proces definiranjem odnosa između fizickih i digitalnih sadržaja sto cine specificne karakteristike muzeja. Nadalje, identificiraju se i obrazlažu kljucne znacajke interaktivnih s...
Potreba ukljucivanja zajednice u djelovanje bastinskih institucija te sve vece mogucnosti informa... more Potreba ukljucivanja zajednice u djelovanje bastinskih institucija te sve vece mogucnosti informacijsko-komunikacijskih tehnologija, prvenstveno Interneta i Web-a 2.0, pozadina su modela bastinskog djelovanja u virtualnom okružju koje se obrazlaže u ovom prilogu. U konacnici cilj je uspostavljanje visesmjerne komunikacije među institucijama i njihovim korisnicima i time ostvarenje sto je moguce cjelovitije interpretacije bastine, neovisno o instituciji u kojoj se ona cuva. Teorijsko uporiste visesmjerne komunikacije pronađeno je u Kolbovom modelu iskustvenog ucenja koji pretpostavlja vecu participaciju korisnika u odnosu na sadržaj institucija. U prilogu se posebno obrazlaže konstruktivisticka izložba kao pozitivan primjer pristupa i komuniciranja s virtualnim korisnicima. Uporaba svega toga u praksi može dovesti do jacanja suradnje među bastinskim institucijama, do vece participacije korisnika, te svakako do uspostavljanja ravnopravnijeg odnosa u podrucju komuniciranja bastine, a k...
The need for a more pronounced role of museums in today’s democratic and heterogeneous society ha... more The need for a more pronounced role of museums in today’s democratic and heterogeneous society has led to a change of the institutional framework which have now come to include voices of all those who have been underrepresented in museums. The new museum needs to pluralize the range of possible meanings by accepting views and interpretation not only of curators but museums users as well. However, museums have been reluctant to adopt new approaches in their work. The paper therefore suggests a more acceptable, on-line model which allows for multivocal interpretations of museum material by connecting the museum data base and web 2.0 applications. The usual repository of actions facilitated by on-line social networks is mostly reserved for web sites outside the direct museum’s digital realm. Conversely, the web service presented in this paper supports participative activities on the very museum web site by allowing users to engage with museums’ collection. The collection in the form of...
Potreba ukljucivanja zajednice u djelovanje bastinskih institucija te sve vece mogucnosti informa... more Potreba ukljucivanja zajednice u djelovanje bastinskih institucija te sve vece mogucnosti informacijsko-komunikacijskih tehnologija, prvenstveno Interneta i Web-a 2.0, pozadina su modela bastinskog djelovanja u virtualnom okružju koji se obrazlaže u ovom prilogu. U konacnici cilj je uspostavljanje visesmjerne komunikacije među institucijama i njihovim korisnicima i time ostvarenje sto je moguce cjelovitije interpretacije bastine, neovisno o instituciji u kojoj se ona cuva. Teorijsko uporiste visesmjerne komunikacije pronađeno je u Kolbovom modelu iskustvenog ucenja koji pretpostavlja vecu participaciju korisnika u odnosu na sadržaj institucija. U prilogu se posebno obrazlaže konstruktivisticka izložba kao pozitivan primjer pristupa i komuniciranja s virtualnim korisnicima. Uporaba svega toga u praksi može dovesti do jacanja suradnje među bastinskim institucijama, do vece participacije korisnika te svakako do uspostavljanja ravnopravnijeg odnosa u podrucju komuniciranja bastine, a ko...
Museum history journal, Mar 24, 2022
2014 37th International Convention on Information and Communication Technology, Electronics and Microelectronics (MIPRO), 2014
ABSTRACT
