Rafael Murta Reis | Getulio Vargas Foundation (Fundação Getulio Vargas) (original) (raw)
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This article aims at analyzing and identifying the contributions of the strategic organizational ... more This article aims at analyzing and identifying the contributions of the strategic organizational communication for the mining company Samarco sustainability policy. Based on the concepts of strategic organizational communication and sustainability it
researches the intersection of the possible interfaces between two objects of study (communication and sustainability) as they are implemented at the same context and organizational environment. For this analysis, it was investigated the presence of the components of strategic communication and how each of them are implemented in the policies and business practices focused on sustainable development. Finally, it raised the most important contributions of communication for this matter and it verified how each element of communication has been developed within the communication management strategy and also for the communication of the organizational policies management themselves.
This article aims at analyzing and identifying the contributions of the strategic organizational ... more This article aims at analyzing and identifying the contributions of the strategic organizational communication for the mining company Samarco sustainability policy. Based on the concepts of strategic organizational communication and sustainability it
researches the intersection of the possible interfaces between two objects of study (communication and sustainability) as they are implemented at the same context and organizational environment. For this analysis, it was investigated the presence of the components of strategic communication and how each of them are implemented in the policies and business practices focused on sustainable development. Finally, it raised the most important contributions of communication for this matter and it verified how each element of communication has been developed within the communication management strategy and also for the communication of the organizational policies management themselves.