Holly Donohoe | University of Florida (original) (raw)
Papers by Holly Donohoe
Journal of Travel & Tourism Marketing, 2013
Journal of Ecotourism, 2011
The Delphi is considered a legitimate and valuable research technique in a range of research fiel... more The Delphi is considered a legitimate and valuable research technique in a range of research fields. Its value is based on its utility for forecasting, issue identification or prioritisation, and concept or framework development. However, systematic guidelines for designing and executing a Delphi are not widely available. Concomitantly, a plethora of methodological interpretations are proving a source of confusion for the Delphi architect. This paper explores the utility of a proposed generic Delphi toolkit (GDT) for designing and implementing a Delphi study. An ecotourism research example is introduced as a basis for testing the GDT and for a critical review of its benefits and challenges for ecotourism research.
Journal of Ecotourism, 2006
A rise in the popularity of ecotourism has coincided with voluminous definitional discourse. Amon... more A rise in the popularity of ecotourism has coincided with voluminous definitional discourse. Amongst stakeholders, confusion has resulted from the disparate nature of these definitions. In the absence of a common definition or set of key tenets the challenge has been to ensure operational ecotourism that adheres to the theoretical underpinnings of the concept. Without some semblance of definitional consensus, ecotourism may be on a precarious course whereby the ethics upon which the activity is conceptualised, the natural environment upon which the activity depends, and the legitimacy of the industry are at risk. The ambition of this research is to disentangle a set of themes from the evolving definitional debate in order to provide a framework for the development of ecotourism policy and applications. Recurring themes are identified through the application of content analysis methodology to select contemporary definitions. Those themes that appear most frequently are then introduced as an ecotourism conceptual framework based on key tenets. The tenets are meant to represent a set of established fundamental beliefs central to ecotourism: (1) nature-based; (2) preservation/conservation; (3) education; (4) sustainability; (5) distribution of benefits; and (6) ethics/responsibility/awareness.
Journal of Sustainable Tourism, 2012
If properly conceived, sustainable marketing should be one of the many tools used to balance pres... more If properly conceived, sustainable marketing should be one of the many tools used to balance preservation and tourism priorities at heritage sites. The problem, however, is that limited guidance is available to assist in the development of a sustainable marketing plan. This paper tests a proposed sustainable heritage tourism marketing model using a World Heritage Site case study – the Rideau Canal in Ottawa, Canada. A lacuna between the model's components and the marketing activities at the Rideau Canal is observed. In combination with other mixed results found in the literature, it confirms that the fundamental challenge is short-termism while sustainable marketing requires long-term investments. This study offers a framework and rational for sustainable heritage tourism marketing at the Rideau Canal and other heritage sites around the world. Given that “sustainable marketing” is a relatively new concept, this study offers an important contribution to the marketing literature.恰当的理解下，可持续市场营销应该是很多措施中的一种方法来平衡遗产地的保护和旅游发展重点。而问题是，在发展一个可持续性市场规划中总是缺乏充分的指导。该文章使用加拿大渥太华的里多运河，一个世界遗产例子，来测试提出的可持续性遗产旅游市场营销模型。关于里多运河案例中模拟的构成成分和市场营销活动中的存在差别也有被观察到。与文献中发现的其他方法相混合，文章确认了最根本的挑战是短期性，而可持续性市场营销需要长期投资。该研究为里多运河和世界上的其他遗产地提供了可持续性遗产旅游市场营销的框架和理论。因为“可持续性市场营销”是一个相对新的概念，该研究对市场营销文献提供了重要的贡献。
Current Issues in Tourism, 2011
Since sustainable development was introduced, culture has been submersed by more pressing tourism... more Since sustainable development was introduced, culture has been submersed by more pressing tourism priorities such as the economy and the environment. To avoid putting at risk the resources upon which ecotourism depends and the desired sustainable outcomes it purports to deliver, research and praxis must be equally sensitive to all the pillars of sustainability -social, cultural, economical, and environmental. As a first step, this study employs the Delphi technique in order to assess the import of culture for ecotourism, to develop a definition for culturally sensitive ecotourism, and to identify the barriers and opportunities associated with its implementation. Over 100 ecotourism experts from 39 countries were consulted over a six month period.
International Journal of Tourism Research, 2009
In recent years, there has been increasing attention afforded ecotourism development in China. Ho... more In recent years, there has been increasing attention afforded ecotourism development in China. However, a national ecotourism framework has yet to emerge. This has forced planners, managers, policy-makers and researchers to look abroad for guidance. And, this raises sensitivity concerns related to Chinese cultural values, perspectives, and expectations regarding nature-based tourism experiences. This study analyzes contemporary Chinese ecotourism definitions with the objective to identify a set of common definitional themes. These themes are them compared to a set of ecotourism tenets established through antecedent analysis of definitions from abroad. A discussion of universal tenets, cultural values, diametrical differences, and the achievement of sustainable ecotourism ensues. Copyright © 2008 John Wiley & Sons, Ltd.
Journal of Ecotourism, 2008
The internet is providing a new and important electronic commerce medium for tourism. In the ecot... more The internet is providing a new and important electronic commerce medium for tourism. In the ecotourism case, it provides the primary mechanism for promoting ecotourism opportunities (providers) and for researching and planning ecotourism experiences (consumers). As a matter of concern, the literature establishes that the congruency of traditional ecotourism marketing with established ecotourism tenets is limited. Ecotourism may be on a 'precarious course' whereby the natural environment, long-term sustainability and legitimacy of the industry are at risk. The scale of the internet and its use to promote 'disingenuous' ecotourism products may accelerate negative outcomes. However, our understanding of internet-based ecotourism marketing -both delivery and outcomes -is limited. Through the application of a content analysis framework, this paper assesses the congruency of internet-based ecotourism marketing with ecotourism tenets. The study finds the use of the term 'ecotourism' and its tenets to market tourism experiences is a well-established internet-based marketing activity, and congruency between ecotourism tenets and ecotourism marketing messages is contentious amongst the Canadian sample providers. It supports antecedent claims that disingenuous ecotourism marketing is the norm, not the exception. Recommendations for improving marketing success, long-term sustainability of the industry and delivery of 'genuine' ecotourism products are presented.
Journal of Sustainable Tourism, 2011
If properly conceived, sustainable marketing should be one of the many tools used to balance pres... more If properly conceived, sustainable marketing should be one of the many tools used to balance preservation and tourism priorities at heritage sites. The problem, however, is that limited guidance is available to assist in the development of a sustainable marketing plan. This paper tests a proposed sustainable heritage tourism marketing model using a World Heritage Site case study – the Rideau Canal in Ottawa, Canada. A lacuna between the model's components and the marketing activities at the Rideau Canal is observed. In combination with other mixed results found in the literature, it confirms that the fundamental challenge is short-termism while sustainable marketing requires long-term investments. This study offers a framework and rational for sustainable heritage tourism marketing at the Rideau Canal and other heritage sites around the world. Given that “sustainable marketing” is a relatively new concept, this study offers an important contribution to the marketing literature.恰当的理解下，可持续市场营销应该是很多措施中的一种方法来平衡遗产地的保护和旅游发展重点。而问题是，在发展一个可持续性市场规划中总是缺乏充分的指导。该文章使用加拿大渥太华的里多运河，一个世界遗产例子，来测试提出的可持续性遗产旅游市场营销模型。关于里多运河案例中模拟的构成成分和市场营销活动中的存在差别也有被观察到。与文献中发现的其他方法相混合，文章确认了最根本的挑战是短期性，而可持续性市场营销需要长期投资。该研究为里多运河和世界上的其他遗产地提供了可持续性遗产旅游市场营销的框架和理论。因为“可持续性市场营销”是一个相对新的概念，该研究对市场营销文献提供了重要的贡献。
Current Issues in Tourism, 2011
Collaboratories have been defined as virtual places where collaborative research can be undertake... more Collaboratories have been defined as virtual places where collaborative research can be undertaken. As part of the Aboriginal Tourism Network (ABORINET), a geocollaboratory was developed to support Indigenous tourism research. Indigenous communities are culturally distinct and remotely located and this presents geographic and sociocultural constraints when conducting research on issues affecting these communities. ABORINET's development focused on the specific goal of enabling collaboration between researchers and Indigenous peoples on issues related to Indigenous tourism planning and management, and the general issue of enabling the sharing of differing knowledge and management approaches among research and Indigenous communities. The purpose was to develop a multi-scale and multi-method data collection and analysis protocol for better understanding Indigenous tourism in a way that supports multi-site and longitudinal comparisons, for connecting Indigenous communities across the world, and for sharing the results in ways that are meaningful to stakeholders within and beyond Indigenous communities. This paper outlines the development of the geocollaboratory and describes the lessons learned with specific attention afforded the geographical nature of the collaboratory. Recommendations for mitigating challenges are proposed and future research opportunities are identified.
International Journal of Tourism Research, 2009
In the last 30 years, there has been increasing application of the Delphi technique to tourism re... more In the last 30 years, there has been increasing application of the Delphi technique to tourism research. However, mystification regarding Delphi characteristics and procedures is evident in the literature. Through critical examination, this paper seeks to demystify the Delphi and advance understanding of the technique, contribute to the evolution of methodological guidelines, and provide further guidance to tourism researchers. A generic Delphi procedure is introduced, a critical review of its advantages and potential problems is presented, and critical design decisions are identified. Expert panel design and management are emphasised through example and critical review. Copyright © 2008 John Wiley & Sons, Ltd.
Professional Geographer, 2011
Tourism Geographies, 2012
A rise in the popularity of ecotourism has coincided with voluminous definitional discourse. Amon... more A rise in the popularity of ecotourism has coincided with voluminous definitional discourse. Amongst stakeholders, confusion has resulted from the disparate nature of these definitions. In the absence of a common definition or set of key tenets the challenge has been to ensure operational ecotourism that adheres to the theoretical underpinnings of the concept. Without some semblance of definitional consensus, ecotourism may be on a precarious course whereby the ethics upon which the activity is conceptualised, the natural environment upon which the activity depends, and the legitimacy of the industry are at risk. The ambition of this research is to disentangle a set of themes from the evolving definitional debate in order to provide a framework for the development of ecotourism policy and applications. Recurring themes are identified through the application of content analysis methodology to select contemporary definitions. Those themes that appear most frequently are then introduced as an ecotourism conceptual framework based on key tenets. The tenets are meant to represent a set of established fundamental beliefs central to ecotourism: (1) naturebased; (2) preservation/conservation; (3) education; (4) sustainability; (5) distribution of benefits; and (6) ethics/responsibility/awareness.
Journal of Travel & Tourism Marketing, 2013
Journal of Ecotourism, 2011
The Delphi is considered a legitimate and valuable research technique in a range of research fiel... more The Delphi is considered a legitimate and valuable research technique in a range of research fields. Its value is based on its utility for forecasting, issue identification or prioritisation, and concept or framework development. However, systematic guidelines for designing and executing a Delphi are not widely available. Concomitantly, a plethora of methodological interpretations are proving a source of confusion for the Delphi architect. This paper explores the utility of a proposed generic Delphi toolkit (GDT) for designing and implementing a Delphi study. An ecotourism research example is introduced as a basis for testing the GDT and for a critical review of its benefits and challenges for ecotourism research.
Journal of Ecotourism, 2006
A rise in the popularity of ecotourism has coincided with voluminous definitional discourse. Amon... more A rise in the popularity of ecotourism has coincided with voluminous definitional discourse. Amongst stakeholders, confusion has resulted from the disparate nature of these definitions. In the absence of a common definition or set of key tenets the challenge has been to ensure operational ecotourism that adheres to the theoretical underpinnings of the concept. Without some semblance of definitional consensus, ecotourism may be on a precarious course whereby the ethics upon which the activity is conceptualised, the natural environment upon which the activity depends, and the legitimacy of the industry are at risk. The ambition of this research is to disentangle a set of themes from the evolving definitional debate in order to provide a framework for the development of ecotourism policy and applications. Recurring themes are identified through the application of content analysis methodology to select contemporary definitions. Those themes that appear most frequently are then introduced as an ecotourism conceptual framework based on key tenets. The tenets are meant to represent a set of established fundamental beliefs central to ecotourism: (1) nature-based; (2) preservation/conservation; (3) education; (4) sustainability; (5) distribution of benefits; and (6) ethics/responsibility/awareness.
Journal of Sustainable Tourism, 2012
If properly conceived, sustainable marketing should be one of the many tools used to balance pres... more If properly conceived, sustainable marketing should be one of the many tools used to balance preservation and tourism priorities at heritage sites. The problem, however, is that limited guidance is available to assist in the development of a sustainable marketing plan. This paper tests a proposed sustainable heritage tourism marketing model using a World Heritage Site case study – the Rideau Canal in Ottawa, Canada. A lacuna between the model's components and the marketing activities at the Rideau Canal is observed. In combination with other mixed results found in the literature, it confirms that the fundamental challenge is short-termism while sustainable marketing requires long-term investments. This study offers a framework and rational for sustainable heritage tourism marketing at the Rideau Canal and other heritage sites around the world. Given that “sustainable marketing” is a relatively new concept, this study offers an important contribution to the marketing literature.恰当的理解下，可持续市场营销应该是很多措施中的一种方法来平衡遗产地的保护和旅游发展重点。而问题是，在发展一个可持续性市场规划中总是缺乏充分的指导。该文章使用加拿大渥太华的里多运河，一个世界遗产例子，来测试提出的可持续性遗产旅游市场营销模型。关于里多运河案例中模拟的构成成分和市场营销活动中的存在差别也有被观察到。与文献中发现的其他方法相混合，文章确认了最根本的挑战是短期性，而可持续性市场营销需要长期投资。该研究为里多运河和世界上的其他遗产地提供了可持续性遗产旅游市场营销的框架和理论。因为“可持续性市场营销”是一个相对新的概念，该研究对市场营销文献提供了重要的贡献。
Current Issues in Tourism, 2011
Since sustainable development was introduced, culture has been submersed by more pressing tourism... more Since sustainable development was introduced, culture has been submersed by more pressing tourism priorities such as the economy and the environment. To avoid putting at risk the resources upon which ecotourism depends and the desired sustainable outcomes it purports to deliver, research and praxis must be equally sensitive to all the pillars of sustainability -social, cultural, economical, and environmental. As a first step, this study employs the Delphi technique in order to assess the import of culture for ecotourism, to develop a definition for culturally sensitive ecotourism, and to identify the barriers and opportunities associated with its implementation. Over 100 ecotourism experts from 39 countries were consulted over a six month period.
International Journal of Tourism Research, 2009
In recent years, there has been increasing attention afforded ecotourism development in China. Ho... more In recent years, there has been increasing attention afforded ecotourism development in China. However, a national ecotourism framework has yet to emerge. This has forced planners, managers, policy-makers and researchers to look abroad for guidance. And, this raises sensitivity concerns related to Chinese cultural values, perspectives, and expectations regarding nature-based tourism experiences. This study analyzes contemporary Chinese ecotourism definitions with the objective to identify a set of common definitional themes. These themes are them compared to a set of ecotourism tenets established through antecedent analysis of definitions from abroad. A discussion of universal tenets, cultural values, diametrical differences, and the achievement of sustainable ecotourism ensues. Copyright © 2008 John Wiley & Sons, Ltd.
Journal of Ecotourism, 2008
The internet is providing a new and important electronic commerce medium for tourism. In the ecot... more The internet is providing a new and important electronic commerce medium for tourism. In the ecotourism case, it provides the primary mechanism for promoting ecotourism opportunities (providers) and for researching and planning ecotourism experiences (consumers). As a matter of concern, the literature establishes that the congruency of traditional ecotourism marketing with established ecotourism tenets is limited. Ecotourism may be on a 'precarious course' whereby the natural environment, long-term sustainability and legitimacy of the industry are at risk. The scale of the internet and its use to promote 'disingenuous' ecotourism products may accelerate negative outcomes. However, our understanding of internet-based ecotourism marketing -both delivery and outcomes -is limited. Through the application of a content analysis framework, this paper assesses the congruency of internet-based ecotourism marketing with ecotourism tenets. The study finds the use of the term 'ecotourism' and its tenets to market tourism experiences is a well-established internet-based marketing activity, and congruency between ecotourism tenets and ecotourism marketing messages is contentious amongst the Canadian sample providers. It supports antecedent claims that disingenuous ecotourism marketing is the norm, not the exception. Recommendations for improving marketing success, long-term sustainability of the industry and delivery of 'genuine' ecotourism products are presented.
Journal of Sustainable Tourism, 2011
If properly conceived, sustainable marketing should be one of the many tools used to balance pres... more If properly conceived, sustainable marketing should be one of the many tools used to balance preservation and tourism priorities at heritage sites. The problem, however, is that limited guidance is available to assist in the development of a sustainable marketing plan. This paper tests a proposed sustainable heritage tourism marketing model using a World Heritage Site case study – the Rideau Canal in Ottawa, Canada. A lacuna between the model's components and the marketing activities at the Rideau Canal is observed. In combination with other mixed results found in the literature, it confirms that the fundamental challenge is short-termism while sustainable marketing requires long-term investments. This study offers a framework and rational for sustainable heritage tourism marketing at the Rideau Canal and other heritage sites around the world. Given that “sustainable marketing” is a relatively new concept, this study offers an important contribution to the marketing literature.恰当的理解下，可持续市场营销应该是很多措施中的一种方法来平衡遗产地的保护和旅游发展重点。而问题是，在发展一个可持续性市场规划中总是缺乏充分的指导。该文章使用加拿大渥太华的里多运河，一个世界遗产例子，来测试提出的可持续性遗产旅游市场营销模型。关于里多运河案例中模拟的构成成分和市场营销活动中的存在差别也有被观察到。与文献中发现的其他方法相混合，文章确认了最根本的挑战是短期性，而可持续性市场营销需要长期投资。该研究为里多运河和世界上的其他遗产地提供了可持续性遗产旅游市场营销的框架和理论。因为“可持续性市场营销”是一个相对新的概念，该研究对市场营销文献提供了重要的贡献。
Current Issues in Tourism, 2011
Collaboratories have been defined as virtual places where collaborative research can be undertake... more Collaboratories have been defined as virtual places where collaborative research can be undertaken. As part of the Aboriginal Tourism Network (ABORINET), a geocollaboratory was developed to support Indigenous tourism research. Indigenous communities are culturally distinct and remotely located and this presents geographic and sociocultural constraints when conducting research on issues affecting these communities. ABORINET's development focused on the specific goal of enabling collaboration between researchers and Indigenous peoples on issues related to Indigenous tourism planning and management, and the general issue of enabling the sharing of differing knowledge and management approaches among research and Indigenous communities. The purpose was to develop a multi-scale and multi-method data collection and analysis protocol for better understanding Indigenous tourism in a way that supports multi-site and longitudinal comparisons, for connecting Indigenous communities across the world, and for sharing the results in ways that are meaningful to stakeholders within and beyond Indigenous communities. This paper outlines the development of the geocollaboratory and describes the lessons learned with specific attention afforded the geographical nature of the collaboratory. Recommendations for mitigating challenges are proposed and future research opportunities are identified.
International Journal of Tourism Research, 2009
In the last 30 years, there has been increasing application of the Delphi technique to tourism re... more In the last 30 years, there has been increasing application of the Delphi technique to tourism research. However, mystification regarding Delphi characteristics and procedures is evident in the literature. Through critical examination, this paper seeks to demystify the Delphi and advance understanding of the technique, contribute to the evolution of methodological guidelines, and provide further guidance to tourism researchers. A generic Delphi procedure is introduced, a critical review of its advantages and potential problems is presented, and critical design decisions are identified. Expert panel design and management are emphasised through example and critical review. Copyright © 2008 John Wiley & Sons, Ltd.
Professional Geographer, 2011
Tourism Geographies, 2012
A rise in the popularity of ecotourism has coincided with voluminous definitional discourse. Amon... more A rise in the popularity of ecotourism has coincided with voluminous definitional discourse. Amongst stakeholders, confusion has resulted from the disparate nature of these definitions. In the absence of a common definition or set of key tenets the challenge has been to ensure operational ecotourism that adheres to the theoretical underpinnings of the concept. Without some semblance of definitional consensus, ecotourism may be on a precarious course whereby the ethics upon which the activity is conceptualised, the natural environment upon which the activity depends, and the legitimacy of the industry are at risk. The ambition of this research is to disentangle a set of themes from the evolving definitional debate in order to provide a framework for the development of ecotourism policy and applications. Recurring themes are identified through the application of content analysis methodology to select contemporary definitions. Those themes that appear most frequently are then introduced as an ecotourism conceptual framework based on key tenets. The tenets are meant to represent a set of established fundamental beliefs central to ecotourism: (1) naturebased; (2) preservation/conservation; (3) education; (4) sustainability; (5) distribution of benefits; and (6) ethics/responsibility/awareness.