Jooyun Hwang | University of Florida (original) (raw)

Papers by Jooyun Hwang

Research paper thumbnail of Information-Seeking Behavior for COVID-19 Boosters in China: A Cross-Sectional Survey

Vaccines

As China launches its second COVID-19 booster campaign and races to bring new vaccine technologie... more As China launches its second COVID-19 booster campaign and races to bring new vaccine technologies to protect against severe COVID-19 infections, there is limited research on how Chinese residents search for vaccine-related information. This study examined the factors influencing Chinese residents’ information-seeking behaviors regarding COVID-19 boosters with a sample of 616 respondents with a mean age of 31.53 from a research panel. Structural equation modeling was used to report factors that influenced respondents’ seeking intent. The results indicated that seeking-related subjective norms (β = −0.55, p < 0.001), negative affect (β = 0.08, p < 0.05), positive affect (β = 0.18, p < 0.001), and perceived knowledge insufficiency (β = 0.10, p < 0.001) are strong predictors of one’s seeking intent. We also discovered that there was an inverse relationship between risk perception and positive affect (β = −0.55, p < 0.001) and between negative and positive affect (β = −0....

Research paper thumbnail of Consumer Perceptions of Influencer Marketing: Application of Q Methodology and Implications for Business Communication

Business Communication Research and Practice, 2021

Objectives: As a way to interact with consumers, social media influencers (SMIs) are getting popu... more Objectives: As a way to interact with consumers, social media influencers (SMIs) are getting popularity among brands. Therefore, it is very important to understand how influencers are perceived by audiences for the success of influencer marketing. The purpose of this study is to identify consumer types according to their perceptions of SMIs and influencer marketing. Methods: Q methodology was conducted on 23 people, including 11 females and 12 males, who are mostly in their twenties, living in South Korea. A total of 46 statements collected from various sources regarding the study topic was sorted by each participant into three groups of “agree,” “disagree,” or “neither agree, nor disagree (neutral)” piles. Data, then, were analyzed using Varimax rotation and factor analysis by QUANL program. Results: This study identified four different consumer groups based on the participants’ perceptions of and expectations for influencers and influencer marketing. Influencers are labeled as “Ad...

Research paper thumbnail of The Impact of Organizations' Ethical Approaches in Times of Crisis

Research paper thumbnail of News framing of e-cigarettes: A cross-national study of the US, UK, and Korea

Communication Studies, 2021

ABSTRACT This study explores the growing news coverage of e-cigarettes regarding, (a) how the arg... more ABSTRACT This study explores the growing news coverage of e-cigarettes regarding, (a) how the arguments regarding e-cigarettes are presented in the print news media in the United States (US), United Kingdom (UK), and Korea; (b) which arguments were under-represented; and (c) to what extent scientific research shapes the arguments. Results suggest that the most salient argument in the US and UK was that e-cigarettes are less harmful (or “safer”) than regular cigarettes. Although both US and UK news recognized e-cigarettes as a smoking cessation tool, US news framed e-cigarettes from a negative viewpoint. In Korean news, the dominant argument concerned e-cigarette ingredients. The public health frame competed against economic frames in Korean media coverage. With the exception of epidemiological data, scientific studies received very little media coverage in all three countries. Reports of scientific uncertainty were correlated with the level of controversy on e-cigarette issues, and limitations of scientific studies were described to highlight such controversy. Lastly, we discussed issues that were neglected in the news regarding e-cigarettes in all three countries.

Research paper thumbnail of Improving automated crisis detection via an improved understanding of crisis language: Linguistic categories in social media crises

Journal of Contingencies and Crisis Management, 2020

By applying the Linguistic Category Model (LCM) in crisis communication, this study explores the ... more By applying the Linguistic Category Model (LCM) in crisis communication, this study explores the potential of verb tracking on social media to examine how linguistic categories can elucidate the intentional and/or unintentional communication of crisis attribution frames. Through a content analysis, linguistic categories used in both media posts reporting three clusters of crisis and public comments on Facebook were examined. Results indicated that linguistic abstraction in both media post and public comments describing the crisis varied based on crisis cluster, suggesting that the level of linguistic abstraction reflected perceived attribution of responsibility through stability, locus and controllability. Language used to describe preventable crisis tend to be more abstract than those used to describe accidental and victim crisis. Findings of this study empirically tested the integration of LCM in crisis communication and implied potential application of LCM in building automated environmental scanning and crisis prediction systems.

Research paper thumbnail of Webbed Public Diplomacy: Examining the Dialogic Features of U.S. Embassy Web Sites in the Western Hemisphere

Research paper thumbnail of Social Cognitive Theory of Political Participation Among Adolescents

Research paper thumbnail of News framing of e-cigarettes: A cross-national study of the US, UK, and Korea

Communication Studies

ABSTRACT This study explores the growing news coverage of e-cigarettes regarding, (a) how the arg... more ABSTRACT This study explores the growing news coverage of e-cigarettes regarding, (a) how the arguments regarding e-cigarettes are presented in the print news media in the United States (US), United Kingdom (UK), and Korea; (b) which arguments were under-represented; and (c) to what extent scientific research shapes the arguments. Results suggest that the most salient argument in the US and UK was that e-cigarettes are less harmful (or “safer”) than regular cigarettes. Although both US and UK news recognized e-cigarettes as a smoking cessation tool, US news framed e-cigarettes from a negative viewpoint. In Korean news, the dominant argument concerned e-cigarette ingredients. The public health frame competed against economic frames in Korean media coverage. With the exception of epidemiological data, scientific studies received very little media coverage in all three countries. Reports of scientific uncertainty were correlated with the level of controversy on e-cigarette issues, and limitations of scientific studies were described to highlight such controversy. Lastly, we discussed issues that were neglected in the news regarding e-cigarettes in all three countries.

Research paper thumbnail of News framing of e-cigarettes: A cross-national study of the US, UK, and Korea

Communication Studies

ABSTRACT This study explores the growing news coverage of e-cigarettes regarding, (a) how the arg... more ABSTRACT This study explores the growing news coverage of e-cigarettes regarding, (a) how the arguments regarding e-cigarettes are presented in the print news media in the United States (US), United Kingdom (UK), and Korea; (b) which arguments were under-represented; and (c) to what extent scientific research shapes the arguments. Results suggest that the most salient argument in the US and UK was that e-cigarettes are less harmful (or “safer”) than regular cigarettes. Although both US and UK news recognized e-cigarettes as a smoking cessation tool, US news framed e-cigarettes from a negative viewpoint. In Korean news, the dominant argument concerned e-cigarette ingredients. The public health frame competed against economic frames in Korean media coverage. With the exception of epidemiological data, scientific studies received very little media coverage in all three countries. Reports of scientific uncertainty were correlated with the level of controversy on e-cigarette issues, and limitations of scientific studies were described to highlight such controversy. Lastly, we discussed issues that were neglected in the news regarding e-cigarettes in all three countries.

Research paper thumbnail of Information-Seeking Behavior for COVID-19 Boosters in China: A Cross-Sectional Survey

Vaccines

As China launches its second COVID-19 booster campaign and races to bring new vaccine technologie... more As China launches its second COVID-19 booster campaign and races to bring new vaccine technologies to protect against severe COVID-19 infections, there is limited research on how Chinese residents search for vaccine-related information. This study examined the factors influencing Chinese residents’ information-seeking behaviors regarding COVID-19 boosters with a sample of 616 respondents with a mean age of 31.53 from a research panel. Structural equation modeling was used to report factors that influenced respondents’ seeking intent. The results indicated that seeking-related subjective norms (β = −0.55, p < 0.001), negative affect (β = 0.08, p < 0.05), positive affect (β = 0.18, p < 0.001), and perceived knowledge insufficiency (β = 0.10, p < 0.001) are strong predictors of one’s seeking intent. We also discovered that there was an inverse relationship between risk perception and positive affect (β = −0.55, p < 0.001) and between negative and positive affect (β = −0....

Research paper thumbnail of Consumer Perceptions of Influencer Marketing: Application of Q Methodology and Implications for Business Communication

Business Communication Research and Practice, 2021

Objectives: As a way to interact with consumers, social media influencers (SMIs) are getting popu... more Objectives: As a way to interact with consumers, social media influencers (SMIs) are getting popularity among brands. Therefore, it is very important to understand how influencers are perceived by audiences for the success of influencer marketing. The purpose of this study is to identify consumer types according to their perceptions of SMIs and influencer marketing. Methods: Q methodology was conducted on 23 people, including 11 females and 12 males, who are mostly in their twenties, living in South Korea. A total of 46 statements collected from various sources regarding the study topic was sorted by each participant into three groups of “agree,” “disagree,” or “neither agree, nor disagree (neutral)” piles. Data, then, were analyzed using Varimax rotation and factor analysis by QUANL program. Results: This study identified four different consumer groups based on the participants’ perceptions of and expectations for influencers and influencer marketing. Influencers are labeled as “Ad...

Research paper thumbnail of The Impact of Organizations' Ethical Approaches in Times of Crisis

Research paper thumbnail of News framing of e-cigarettes: A cross-national study of the US, UK, and Korea

Communication Studies, 2021

ABSTRACT This study explores the growing news coverage of e-cigarettes regarding, (a) how the arg... more ABSTRACT This study explores the growing news coverage of e-cigarettes regarding, (a) how the arguments regarding e-cigarettes are presented in the print news media in the United States (US), United Kingdom (UK), and Korea; (b) which arguments were under-represented; and (c) to what extent scientific research shapes the arguments. Results suggest that the most salient argument in the US and UK was that e-cigarettes are less harmful (or “safer”) than regular cigarettes. Although both US and UK news recognized e-cigarettes as a smoking cessation tool, US news framed e-cigarettes from a negative viewpoint. In Korean news, the dominant argument concerned e-cigarette ingredients. The public health frame competed against economic frames in Korean media coverage. With the exception of epidemiological data, scientific studies received very little media coverage in all three countries. Reports of scientific uncertainty were correlated with the level of controversy on e-cigarette issues, and limitations of scientific studies were described to highlight such controversy. Lastly, we discussed issues that were neglected in the news regarding e-cigarettes in all three countries.

Research paper thumbnail of Improving automated crisis detection via an improved understanding of crisis language: Linguistic categories in social media crises

Journal of Contingencies and Crisis Management, 2020

By applying the Linguistic Category Model (LCM) in crisis communication, this study explores the ... more By applying the Linguistic Category Model (LCM) in crisis communication, this study explores the potential of verb tracking on social media to examine how linguistic categories can elucidate the intentional and/or unintentional communication of crisis attribution frames. Through a content analysis, linguistic categories used in both media posts reporting three clusters of crisis and public comments on Facebook were examined. Results indicated that linguistic abstraction in both media post and public comments describing the crisis varied based on crisis cluster, suggesting that the level of linguistic abstraction reflected perceived attribution of responsibility through stability, locus and controllability. Language used to describe preventable crisis tend to be more abstract than those used to describe accidental and victim crisis. Findings of this study empirically tested the integration of LCM in crisis communication and implied potential application of LCM in building automated environmental scanning and crisis prediction systems.

Research paper thumbnail of Webbed Public Diplomacy: Examining the Dialogic Features of U.S. Embassy Web Sites in the Western Hemisphere

Research paper thumbnail of Social Cognitive Theory of Political Participation Among Adolescents

Research paper thumbnail of News framing of e-cigarettes: A cross-national study of the US, UK, and Korea

Communication Studies

ABSTRACT This study explores the growing news coverage of e-cigarettes regarding, (a) how the arg... more ABSTRACT This study explores the growing news coverage of e-cigarettes regarding, (a) how the arguments regarding e-cigarettes are presented in the print news media in the United States (US), United Kingdom (UK), and Korea; (b) which arguments were under-represented; and (c) to what extent scientific research shapes the arguments. Results suggest that the most salient argument in the US and UK was that e-cigarettes are less harmful (or “safer”) than regular cigarettes. Although both US and UK news recognized e-cigarettes as a smoking cessation tool, US news framed e-cigarettes from a negative viewpoint. In Korean news, the dominant argument concerned e-cigarette ingredients. The public health frame competed against economic frames in Korean media coverage. With the exception of epidemiological data, scientific studies received very little media coverage in all three countries. Reports of scientific uncertainty were correlated with the level of controversy on e-cigarette issues, and limitations of scientific studies were described to highlight such controversy. Lastly, we discussed issues that were neglected in the news regarding e-cigarettes in all three countries.

Research paper thumbnail of News framing of e-cigarettes: A cross-national study of the US, UK, and Korea

Communication Studies

ABSTRACT This study explores the growing news coverage of e-cigarettes regarding, (a) how the arg... more ABSTRACT This study explores the growing news coverage of e-cigarettes regarding, (a) how the arguments regarding e-cigarettes are presented in the print news media in the United States (US), United Kingdom (UK), and Korea; (b) which arguments were under-represented; and (c) to what extent scientific research shapes the arguments. Results suggest that the most salient argument in the US and UK was that e-cigarettes are less harmful (or “safer”) than regular cigarettes. Although both US and UK news recognized e-cigarettes as a smoking cessation tool, US news framed e-cigarettes from a negative viewpoint. In Korean news, the dominant argument concerned e-cigarette ingredients. The public health frame competed against economic frames in Korean media coverage. With the exception of epidemiological data, scientific studies received very little media coverage in all three countries. Reports of scientific uncertainty were correlated with the level of controversy on e-cigarette issues, and limitations of scientific studies were described to highlight such controversy. Lastly, we discussed issues that were neglected in the news regarding e-cigarettes in all three countries.